Jyothi Rao

Experience

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  Haute Hipsters Media

  Jan 2014 - Jan 2015

  Social Media Specialist

  Utilizing social media to engage with a community of fans/followers online. Coordinating online marketing and advertising campaigns. Collaborating with internal departments on projects and assignments. Demonstrating interest in social media and how media and communication strategies can continuously engage the online community.

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  Dassault Systèmes

  Jan 2015 - Dec 2015

  Marketing- Business Transformations

  •Measure and report digital marketing campaign performance and assess respective goals (KPIs and ROI)•Producing the weekly inside sales measurement dashboards and lead status lists. •Executing the entire local channel emails digitally, using the current marketing execution system.•Managing and communicating weekly changes to the campaign program catalog and ensuring consistency with other repositories of this information.•Pulling contact data from marketing execution system database for Account Based Marketing (ABM) and industry marketing programs. •Analysis of data to help support the marketing efforts associated withAdvertising of events or targeting of contacts within a campaign. •Collaborate with internal departments to create user experience centered digitalLanding pages.•Optimize end-to end- user experiences across multi-channel customer touchpoints through analytics•Evaluate emerging technologies and provide perspectives when appropriate.•Transferring and managing leads in marketing execution system and tracking their transfer to CRM system.•Create inbound Email campaigns, use SEO best practices and track leads Show less

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  YMCA of Greater Charlotte

  Jan 2016 - May 2016

  Online Traffic and Marketing Manager

  • Responsible for the day-to-day control, monitoring and communications of the digital/print traffic flows in the brand development and production process for various initiatives including but not limited to companywide campaigns, events, and special projects. • Assess initial requests for information, project parameters, priority, scheduling and creation of deliverables against established deadlines.• Prepare, monitor and manage creative asset schedules to ensure milestones are met through ongoing communication with stakeholders.• Open all database job numbers and alerts Creative Services of any new projects being scheduled. • Conduct/collaborate in weekly status meetings. • Expedite workflow and works closely with Procurement regarding procedures relating to scheduling and production. • Main point of contact with Creative Services and Brand Management on approvals, and changes to schedules. • Route all printers proofs and final electronic media to be reviewed and approved by necessary stakeholders Show less

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  TIAA Accrue Partners

  Nov 2016 - Aug 2018

  Digital Marketing and Web Analytics
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  TIAA

  Nov 2018 - Dec 2022

  Manager, Content Marketing
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  Relias

  Dec 2022 - Jul 2023

  Manager, Demand Generation
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  Carolina Women+ in Tech™

  Sept 2024 - now

  Mentorship Lead