Austin Jones

Experience

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  Deseret Book

  Jan 2012 - Jan 2013

  Associate

  ■ Directed customers to desired products. ■ Increased marketing by recommending customers to join company programs and participate in promotions. ■ Provided Spanish services for Spanish-speaking customers. ■ Handled inventory of products. ■ Imprinted various customer materials.

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  BYU-Idaho Pathway

  Jan 2014 - Apr 2016

  ■ Used Adobe Omniture (Site-Catalyst) and Google Analytics to analyze Pathway's web content and observe behavior and trends among Pathway students, staff, and visitors. ■ Managed Pathway's social media pages (Facebook, Pinterest, Twitter, and Instagram) by scheduling content, communicating with Pathway targeted audiences, and by observing insights and data with each of Pathway's social media platforms. I created strategies to increase engagement and conversion within Pathway's social media strategy and objectives. ■ Engaged daily with over 16,700 followers. ■ Researched and assisted in developing content curation methods to increase engagement and consumption of Pathway's digital content. ■ Served as a member of a Website Task Force team which met weekly to develop and research better functionality for Pathway's official website. Helped facilitate focus groups to gather data from web users. Meno dettagli ■ Managed BYU-Idaho Scroll newspaper’s Facebook, Twitter, and Instagram pages. Analyzed insights, reach, and engagement among Scroll audience. ■ Published content daily and strategically placed content for targeted audiences. Interacted with readers online via social media. ■ Designed and implemented campaigns to further increase following and engagement among followers. Increased followers overall by 40%. ■ Conducted analysis with Google Analytics to determine what stories were trending among audiences. Formatted additional posts to extend content’s life■ Aided in production process of the newspaper. Meno dettagli

  • Social Media and Analytics Specialist

    Mar 2015 - Apr 2016

  • Social Media Coordinator

    Jan 2014 - Apr 2015
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  American Public Television

  Jan 2015 - Jan 2015

  Competitive Research Intern

  ■ Researched digital strategies and tactics of competitors of CreateTV, a commercial-free TV channel featuring lifestyle and how-to programs produced by American Public Television. ■ Utilized Google Analytics to analyze website trends and behavior of visitors referred from social media to website content. ■ Researched, organized, and presented biweekly reports to the Vice President of Communications with suggested strategies and campaigns to meet conversion goals.

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  Deseret Digital Media

  Apr 2016 - Jan 2018

  Social Media Analyst and Channel Manager

  With over 90 million followers, the FamilyShare Network included more than 100 social media channels and four websites dedicated to inspiring and strengthening families worldwide. Comprised of experts in creating engaging, viral content that improves family relationships, we invited readers to live fulfilling lives.My duties included, but were not limited to:■ Measuring and monitoring real-time traffic to FamilyShare.com pages. ■ Driving traffic from FamilyShare.com social platforms to FamilyShare.com■ Working with the Director of Social Media to effectively manage campaigns and advertising efforts■ Researching and developing social media strategies and tactics■ Overseeing social campaigns across the FamilyShare network■ Distributing timely social content using Oracle publishing softwareand Inspiring millions worldwide. Meno dettagli

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  Radiant

  Jan 2018 - Jan 2018

  Social Media Channel Manager
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  Boncom

  Jan 2018 - Nov 2019

  Digital Marketer

  As a digital marketer at Boncom, I was accountable for the development, execution, and optimization of ad campaigns across multiple ad networks including: Google, Bing, Quora, and Facebook. Campaigns were primarily Display and Search with lead generation objectives, optimized towards lower funnel events.I analyzed campaign, ad set, and ad level data using Tableau to guide spend and creative innovations. I also created data visualizations to inform our media team of opportunities for more results at lower costs. Meno dettagli

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  Deseret News

  Nov 2019 - Jan 2021

  Senior Marketing Strategist

  As Senior Marketing Strategist at the Deseret News, I worked closely with the Head Digital Officer, and the broader organization, to develop comprehensive digital advertising campaigns designed to reach a national audience and acquire new customers for Deseret.com; serve as a trusted advisor for management and ensure campaign success; and champion data-driven models and reporting for innovative operations.

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  Bonneville International

  Jan 2021 - now

  Manager of Research and Data Analytics

  As Manager of Research and Data Analytics at Bonneville International, I provide strategic direction, insight and guidance relative to the systems and analytical tools used to maintain best digital marketing practices. I actively research and participate with leadership in identifying, modeling and implementing new business opportunities.With multiple data sets and segmentation tools, I build insights for Bonneville’s sales teams and clients, while collaborating with other analysts to provide essential reports that keep teams informed and provide strategic position. Meno dettagli