Mark Maina Mwangi

Experience

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  MarkMaish.co.ke

  Jan 2014 - May 2016

  Blogger

  Lifestyle Writer, Web Content Developer, TV and Radio Content Producer.

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  Africa InSight Communications

  Jul 2015 - Dec 2016

  Online Marketing Manager

  Africa InSight Communications is a pan-African multimedia production company headquartered in Nairobi. Key Responsibilities:● Liaise with stringers across Africa to get news in time, sub-scripts, package and submit the news pieces to international broadcasters including France24 and CCTV ● Manage online communities, create and implement marketing strategies, oversee both online and on-ground marketing activities for all Africa Insight’s products.● Co-produce TV shows like BAQE and Outdoors Africa ● Conduct focus groups, surveys and suggest ways to improve the products. Show less

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  Nation Media Group

  Aug 2015 - Jun 2016

  Project Manager | Radio Producer & Host

  Nation Media Group is the largest media conglomerate in East & Central Africa. Key Responsibilities:● Oversee Vocal Nation project and team.● Develop, implement and monitor both digital, on-ground and on-radio marketing campaigns.● Develop partnerships with various institutions in academia, corporate and government sectors.● Curate content for Vocal Nation and Nation Drive radio shows.● Organize music concerts in campus around Kenya.

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  The Mint Hub

  Apr 2018 - May 2019

  Marketing & Systems Manager

  The Mint Hub is a real estate company that offers office space solutions to businesses in Nairobi and off-plan residential housing in Machakos County.Key Responsibilities:● Develop partnerships with other complementary businesses.● Manage facilities, IT, security and access management systems.● Oversee all company softwares and platforms including OfficeRnD, PipeDrive, Simplekpi & Mushroom Network.● Develop customer retention strategies, spearheading both online and on-ground marketing campaigns.● Oversee design and development of the Mint Hub offices and spearhead expansion to other parts of Nairobi.● Part of project team that oversees development of Mint Villas, an off-plan residential housing project in Machakos County. Show less

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  Planate Management Group

  May 2019 - Aug 2020

  Public Works Department - Engineering Associate

  Public Works Department provides a full range of NAVFAC construction, engineering, facility maintenance, utilities, transportation and environmental services to NSGB.Key Responsibilities:● Assist in the overall coordination of construction quality management program for assigned projects.● Provide assessment and recommendations toward approval of contractor quality control plan.● Attend selective quality control, preparatory and initial meetings and monitor three-phase checklist for accuracy and thoroughness.● Validate quantity, condition and approval of materials on site.● Conduct land surveying● Assist in the handling of budget control and development. Show less

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  Planate Management Group

  Jan 2021 - Jan 2023

  In my role as Capture & Proposal Lead Coordinator for Africa at Planate, I am proud to have led proposals that collectively secured contracts worth USD 46 million. My key responsibilities included:• Business Capture: Leading business capture efforts in Africa, including identifying opportunities, building and nurturing key client relationships, and aligning strategies with client needs.• Opportunity Tracking: Methodically tracking potential opportunities, ensuring that all leads and prospects were thoroughly evaluated and prioritized.• Subcontractor Coordination: Collaborating with subcontractors and partners to ensure a seamless and coordinated approach to project proposals.• End-to-End Proposal Development: Overseeing the entire proposal development process, from inception to submission, ensuring the highest quality standards and compliance with client requirements. Show less As a Proposal Lead Coordinator at Planate, I specialized in overseeing and managing the end-to-end proposal development process. My primary responsibilities included:• Collaborating with cross-functional teams to create a winning proposal strategy that aligned with client needs and objectives.• Leading a team of proposal writers and subject matter experts, ensuring the timely creation of comprehensive and compelling proposals.• Working closely with subject matter experts to distill complex information into clear, client-focused responses.• Implementing quality control processes to maintain proposal accuracy, consistency, and compliance with RFP requirements.• Conducting market research and competitive analysis to inform and enhance our proposal strategies.• Engaging with clients to address inquiries and clarifications, ensuring client expectations were met or exceeded.• Mentoring and coaching team members to improve overall proposal development team performance. Show less

  • Capture & Proposal Lead Coordinator - Africa

    Feb 2022 - Jan 2023

  • Proposal Lead Coordinator

    Jan 2021 - Feb 2022
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  Bean Interactive Limited

  Feb 2021 - Feb 2025

  In a multifaceted role, I serve as both the Head of Strategy and Head of Growth for Bean, which is part of BFH Group. Key responsibilities include:Client Strategy Development• Collaborate with clients to understand their business goals, challenges, and target audiences.• Develop customized marketing and communication strategies to meet client objectives.Business Development • Identify and pursue new business opportunities and partnerships. • Develop and implement strategies to expand the agency's client base. • Build and maintain relationships with potential clients, partners, and key industry stakeholders.Proposal and Pitch Development• Oversee the creation of compelling proposals and pitches for potential clients.• Lead presentations and negotiations to secure new business opportunities.Market Research and Analysis• Provide insights into industry developments and emerging market trends.• Utilize data and analytics to inform strategic decision-making.Campaign Planning and Execution• Work closely with creative and account teams to plan and execute marketing campaigns.• Ensure that campaigns align with client objectives and deliver measurable results.• Monitor and analyze campaign performance, making adjustments as needed.Cross-functional Collaboration• Collaborate with internal teams, including creative, account management, and analytics, to ensure seamless execution of client strategies.• Foster a collaborative and innovative work environment to drive overall agency growth.Team Leadership and Development• Lead and inspire a team of professionals involved in business development and client strategy.• Provide mentorship, coaching, and professional development opportunities for team members. Show less In a dynamic dual role, I serve as both a Marketing/Communication Strategist and a Business Development Coordinator for Bean, which is part of BFH Group. Key responsibilities include:• Strategic Growth: Play a pivotal role in identifying and cultivating new business opportunities, fostering partnerships, and enhancing the growth of the BFH Group.• Proposal Development: Overseeing the entire proposal development process, from inception to submission, ensuring the highest quality standards and compliance with client requirements.• Client Acquisition: Actively contribute to client acquisition initiatives, leveraging a comprehensive understanding of client needs and industry trends.• Strategy Development: Devising tailored marketing and communication strategies for our diverse clientele, ensuring alignment with their goals and target audiences.• Campaign Management: Orchestrating comprehensive marketing campaigns across various channels to maximize reach and engagement.• Client Engagement: Nurturing client relationships by providing strategic guidance, regular updates, and delivering measurable results.• Market Research: Conduct in-depth market research and competitor analysis to uncover potential areas for group-wide business development. Show less As a Marketing and Communication Strategist, I developed the strategy and spearheaded the campaign for Marie Stopes Kenya, which was crowned the Best Digital and Social Media Campaign in Marketing Society of Kenya (MSK) 2021 Awards. My key responsibilities in the full-service agency included:• Strategy Development: Devising tailored marketing and communication strategies, aligning them with each client's unique goals, and ensuring a deep understanding of their target audiences.• Campaign Management: Orchestrating multifaceted marketing campaigns, leveraging a variety of channels and tactics to optimize reach and engagement.• Market Research: Conducting in-depth market research and competitor analysis to inform strategy and identify emerging trends and opportunities.• Client Engagement: Nurturing client relationships by providing strategic guidance, regular updates, and delivering measurable results in line with their objectives.• Analytics and Performance Evaluation: Utilizing data and analytics tools to measure campaign effectiveness, identify areas for improvement, and refine strategies for enhanced ROI. Show less

  • Head of Strategy & Growth

    Jan 2024 - Feb 2025

  • Strategist & Business Development Coordinator

    Jan 2022 - Dec 2023

  • Communications Strategist

    Feb 2021 - Jan 2022