Lucy Gilbertson

Lucy Gilbertson

Account Manager

Followers of Lucy Gilbertson573 followers
location of Lucy GilbertsonSomerset West, Western Cape, South Africa

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  • Timeline

  • About me

    Creative Director at Veld Labs

  • Education

    • Abbotts College

      2011 - 2013
      High School

      Activities and Societies: I was a part of the Make A Difference Club where I participated in volunteer work. I attended Abbotts College high school where I studied English Literature, Life Orientation, Mathematics, Business Studies, Tourism, History and Afrikaans.

    • University of Cape Town

      2013 - 2016
      Bachelor’s Degree Bachelor of Arts in English Literature and Media Studies
  • Experience

    • Newsclip Media Monitoring

      Jan 2017 - Jul 2018
      Account Manager

      At Newsclip Media Monitoring I was an account manager responsible for advising brands on their PR and marketing strategy, with a specific focus on crisis management. Internally, I was responsible for training sales staff on new product features, as well as producing internal marketing such as newsletters and emailers.

    • Outsourced CFO

      Aug 2018 - Apr 2019
      Digital Marketer

      At Outsourced CFO I was responsible for managing the brand strategy and overall social media strategy. I used Photoshop and Illustrator to prepare graphics for the web, events and social media.

    • Lochtec Innovations

      May 2019 - Jul 2020
      Digital Marketer and Social Media Manager

      At this marketing agency I worked on a variety of clients, most notably Halfway Toyota and Lexus in South Africa. I did content creation, Facebook & Google lead generation, blogging, and graphic and website design.

    • Fraxion

      Aug 2020 - Oct 2021
      Digital Marketing and HubSpot Specialist

      At Fraxion, I did graphic design, video editing, motion graphics and website design. The tools I used on a day-to-day basis were Photoshop, Illustrator, InDesign, Premiere Pro and After Effects. I monitored user-behaviour through tools like HotJar to optimize landing pages, and CTRs. I managed landing pages, website pages and social media through HubSpot. Additionally, I provided Wordpress website development and used HTML and CSS to do custom coding.

    • Veld Labs

      Nov 2021 - now
      Creative Director

      I am the Creative Director at Veld Labs, a company that helps businesses leverage the power of data and technology to grow and succeed. We design and develop cutting-edge solutions such as business intelligence tools, data analytics dashboards, and intuitive, modern websites. I work on all website design and development projects, work with clients to create and improve their branding strategies, and I create social media content to help clients grow their business.

  • Licenses & Certifications

    • Writing Headlines

      Lynda.com
      Mar 2017
    • HubSpot Sales Software Certification

      HubSpot Academy
      Aug 2018
    • Lead Generational Fundamentals

      Lynda.com
      Mar 2017
    • South African Host

      Cathsseta
      Aug 2013
    • Customer Decision Journey

      Lynda.com
      Mar 2017
    • Writing a Marketing Plan

      Lynda.com
      Jan 2017
      View certificate certificate
    • Bachelor of Arts in English Literature and Media Studies

      University of Cape Town
    • The Science of Sales

      Lynda.com
      May 2015
      View certificate certificate
    • Xero Advisor Certified

      Xero
      Aug 2018
    • Introduction to Content Marketing

      Lynda.com
      Oct 2016
      View certificate certificate
  • Volunteer Experience

    • Creche Assistant

      Issued by Bowwood Road Preschool Claremont on May 2012
      Bowwood Road Preschool ClaremontAssociated with Lucy Gilbertson
    • Volunteer

      Issued by Abbotts College Claremont on Aug 2011
      Abbotts College ClaremontAssociated with Lucy Gilbertson