Lucy Gilbertson

Experience

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  Newsclip Media Monitoring

  Jan 2017 - Jul 2018

  Account Manager

  At Newsclip Media Monitoring I was an account manager responsible for advising brands on their PR and marketing strategy, with a specific focus on crisis management. Internally, I was responsible for training sales staff on new product features, as well as producing internal marketing such as newsletters and emailers.

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  Outsourced CFO

  Aug 2018 - Apr 2019

  Digital Marketer

  At Outsourced CFO I was responsible for managing the brand strategy and overall social media strategy. I used Photoshop and Illustrator to prepare graphics for the web, events and social media.

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  Lochtec Innovations

  May 2019 - Jul 2020

  Digital Marketer and Social Media Manager

  At this marketing agency I worked on a variety of clients, most notably Halfway Toyota and Lexus in South Africa. I did content creation, Facebook & Google lead generation, blogging, and graphic and website design.

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  Fraxion

  Aug 2020 - Oct 2021

  Digital Marketing and HubSpot Specialist

  At Fraxion, I did graphic design, video editing, motion graphics and website design. The tools I used on a day-to-day basis were Photoshop, Illustrator, InDesign, Premiere Pro and After Effects. I monitored user-behaviour through tools like HotJar to optimize landing pages, and CTRs. I managed landing pages, website pages and social media through HubSpot. Additionally, I provided Wordpress website development and used HTML and CSS to do custom coding.

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  Veld Labs

  Nov 2021 - now

  Creative Director

  I am the Creative Director at Veld Labs, a company that helps businesses leverage the power of data and technology to grow and succeed. We design and develop cutting-edge solutions such as business intelligence tools, data analytics dashboards, and intuitive, modern websites. I work on all website design and development projects, work with clients to create and improve their branding strategies, and I create social media content to help clients grow their business.