Luis Arboleda

Experience

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  Toyota

  Jun 2006 - May 2008

  Marketing Assistant
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  ITALIKA

  Jun 2008 - Sept 2008

  Regional Sales Manager
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  Grupo Imagenes Urbanas

  Nov 2009 - May 2011

  Marketing Manager
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  Johan Cruyff Institute

  Sept 2012 - now

  Promote all the academic programs of the Johan Cruyff Institute for sport studies in Guatemala & El Salvador.

  • Agente Internacional

    Jul 2023 - now

  • Country Representative

    Sept 2012 - Aug 2023
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  Rackets & Golf

  Nov 2012 - Jul 2013

  Marketing and Sponsorship Manager

  Drive business growth and product management excellence for Rackets & Golf, by implementing regional strategies and delivering the best product range, go-to-market packages and execution supports to sponsors.Specific focus on social media and mass media consumer communication.

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  Fansumers

  May 2013 - Oct 2014

  Cofounder & Project Manager

  Responsible for the day to day management of client’s sponsorship activation and experiential marketing initiatives, which may include sports, entertainment, fashion and/or music. Interact daily with client and all appropriate agencies/properties to support sponsorship programming initiatives.Participate in the development and implementation of sponsorship initiatives against the established sponsorship criteria. Manage the client-vendor relationships and coordinate necessary activation and leveraging deliverables on behalf of client. Show less

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  Global Sports Corporation

  Jan 2014 - Feb 2015

  Corporate Partnerships Manager

  Develop new creative and integrated programs to attract corporate partners and to separate our camps from others in the marketplace.Scout and identify world class sport camps to develop new business opportunities through the sales of local and regional events, promotions and hospitality elements.Utilize existing local, regional & national corporate contacts to establish new sponsors and media partnerships.Utilize corporate partnerships to further develop team’s fan base and marketing messages.Aggressively build new relationships in sponsor categories to meet monthly, quarterly and annual sales goals.Maintain high level of customer service and relationship building.Successfully work in a fast paced team atmosphere to help achieve department and company goals.Projects and CampaignsJuventus Soccer Camp GuatemalaJuventus Soccer Camp Perú Camp Xeneize - Boca Juniors Guatemala Boca Juniors Soccer Schools Guatemala One World Futbol Project Guatemala Show less

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  Euromericas Sport Marketing

  Feb 2014 - Feb 2016

  Regional Marketing Manager

  Identifying and assessing opportunities to generate interest in Euromericas corporate productsCoordination and execution of the sponsoring strategy and program for events and athletesDevelopment, creation and coordination of communication and advertising campaignsManaging suppliers and supporting international sales agentsContributing to and implementing a marketing plan internationally, according to the assigned budgetBuild and maintain contacts with potential partners and sponsorsCoordination and execution of PR projectsDevelopement of sport marketing tools in Central America Show less

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  Grupo Futeca

  Feb 2015 - Nov 2015

  Advertising & Sponsorship Sales Executive

  Build strong relationships with clients and prospects, as well as work closely with the Marketing Sales force to prospect and close advertising and sponsorship sales.Complete all regular tasks/paperwork associated with managing the account — open jobs, create and input estimates, develop creative briefs, proofing, etc.Organize and coordinate efforts with all internal agency departments (media, creative, production, traffic, interactive, public relations and accounting) Develop and grow a strong comprehension of the sales process, including an understanding of the value proposition and value based selling.Create and maintain project timelines. Show less

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  VI Futsal Women's World Cup Organising Committee Guatemala 2015

  Nov 2015 - Dec 2015

  Team Delegate
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  Universitat Pompeu Fabra - UPF

  Feb 2016 - Feb 2019

  Sports Economics Research Analyst

  Develop market research of sports management data and analytics.Program, analyze and report results of custom market research surveys for Sport Properties in Spain.Create partnerships concepts for collaborative works with other research companies; featuring business and marketing angles in sports.

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  Sportsmol Consulting

  Apr 2016 - now

  Sports Consultant Central America & Caribbean

  Candidate processWe provide assessment during the entire candidate process. We start with the viability study, we go all the way to the final presentation to the entity in charge of the event, passing through the preparation of all the technical reports, audiovisual and technological support and the coordination of the technical visits.Strategic PlanningVery many Master Plans demonstrate our knowledge of planning a sport event starting right from de beginning of the organisation. The elaboration of the Master Plan is the basic tool to define the organizational model, the structure we need to the event’s management and the tasks we have to carry out during each of the stages of the organizational process. We adapt this planning to all kinds of events, small ones, medium ones as well as very important ones.OperationWe very often form part of the organisational structure and we run and manage the event’s operations. We elaborate planning tools to improve the operational coordination and the management control: the preparing of the budget, the staff and the volunteers needed, the spaces and materials required, circulations, daily plans, management procedures during the operationAssessment after the eventWe also work on the final report and the event’s official memorandum, including the financial closure and the study of the evaluation made by the different groups that participated in the event: sportsmen and women, volunteers, organisers, press, guests and others. Communication and social mediaWe deal with the corporate communication of the event by creating and managing the website, social networks, newsletters,… developing communication strategies and applying them to the different groups of people they are meant for. Show less

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  Sports Agents 502

  Jun 2016 - now

  Director Of Sports Marketing

  - Coordination of sports events and charity tournaments.- Corporate sponsorship agreement with events & athletes.- Production of events in international markets.- Ticket management of sports events.- Sponsorship & partnership activation.- Lead and manage advertising, sports, media & PR agencies vs. performance metrics.- International Development and Strategy.- Key focus on Central America sport sponsorship initiatives.- Manage sport properties identity, guidelines and values to connect brands with people through sport.The people behind Sports Agents 502 distinguish themselves by highest level of competence and loyalty throughout all disciplines, professionalism, motivation, know-how and passion. Show less

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  Universidad Galileo

  Oct 2017 - now

  Vice Dean of the Faculty of Administration

  Involved in leadership and strategic faculty planning, course design and management, teaching and learning development, team development, education strategy, recruitment, resource planning, admissions, financial management. Overseeing education strategy and building relationships with industry. Responsible for developing new projects such as: Galileo Tour, Think Tank Galileo, Galileo Marketing Summit, FADMOS Podcast, Semana Internacional, Bolsa de Empleo.