Lotfi YAHI

Experience

• 

  El Kendi Industrie du Médicament

  Aug 2004 - Aug 2007

  Visiteur Médical réseau ville et hospitalier Gamme Antibiotique et anti-inflammatoires.

  Assurer l'Information médicale de qualité au praticiens en milieu hospitalier et ville et contribuer au développement des parts de marché des produits promus et du chiffre d’affaires.Remontées d'informations du terrain vers le laboratoire. Assurer des responsabilités dépassant le cadre de son secteur.

• 

  Novartis

  Sept 2007 - Dec 2016

  • Proactive development of marketing and promotional mix to meet brand objectives and customer needs.• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.• Liaison with external agencies to deliver initiatives for brand• Accurate management of budgets for brand.• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.• Delivery of sales targets• Full accountability for brand and delivery of all programmes related to it.• Disease and market understanding to develop customer insights through appropriate techniques/tools• Support and Build team to achieve team goals• Management of external agencies to meet team goals Show less 1.Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.2.Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.3.Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.4.Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. 5.Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.6.Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.7.Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.8.Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences. Show less -Analyser la performance sectorielle sur la base des indicateurs de vente, établir un plan d’action en conséquence et en faire le suivi.-Réaliser les QTQs et atteindre les indicateurs de performances (KPIs) relatifs à la productivité, la moyenne de contact avec tous les professionnels de santé (Médecins, pharmaciens et grossistes), la couverture des cibles, et à la fréquence productive au prés de chaque segment de client.-Assurer la veille concurrentielle en collectant et analysant les informations sur les concurrents directs des produits Novartis-Elaborer et proposer un plan d'action sectoriel, le mettre en œuvre, le suivre et l'adapter aux évolutions stratégiques de l'entreprise ainsi qu’aux résultats sectoriels.-Participer aux réunions (réunion hebdomadaire, réunion de cycle, réunion de médecins,....) Show less Coordinateur de l'équipe spéciality sur le national(est centre et ouest).Intirimaire du manager.Assurer l'Information médicale de qualité au médecins spécialistes (Neurologues,psychiatres,Rhumatologues Endocrinologue,Internistes) en milieu hospitalier et ville et contribuer au développement des parts de marché des produits promus et du chiffre d’affaires. Gérer et développer le partenariat avec les KOL(Key Opinion Leaders). Remontées d'informations du terrain. Application des stratégies commerciales et marketing. Assurer des responsabilités dépassant le cadre de son secteur. Show less

  • COPD & ASTHMA Brand Manager

    Oct 2014 - Dec 2016

  • Product Manager Respiratory & Neurosience

    Oct 2013 - Oct 2014

  • Senior Team Leader speciality

    Oct 2012 - Sept 2013

  • Senior medical representative speciality

    Aug 2010 - Sept 2012

  • Visiteur Médical réseau ville et hospitalier Gamme Produits matures at Novartis.

    Sept 2007 - Aug 2010
• 

  Sandoz

  Jun 2016 - Jan 2017

  Respiratory Brand Manager

  Proactive development of marketing and promotional mix to meet brand objectives and customer needs.• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.• Liaison with external agencies to deliver initiatives for brand• Accurate management of budgets for brand.• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.• Delivery of sales targets• Full accountability for brand and delivery of all programmes related to it.• Disease and market understanding to develop customer insights through appropriate techniques/tools• Support and Build team to achieve team goals• Management of external agencies to meet team goals Show less

• 

  Tabuk Pharmaceuticals Manufacturing Company

  Feb 2017 - Oct 2020

  Head of Sales and Marketing
• 

  Biopharm

  Nov 2020 - now

  • Business Unit Manager

    Feb 2024 - now

  • Regional Director

    May 2022 - Feb 2024

  • National Sales Manager Speclaity care

    Nov 2020 - Apr 2022