Andrei Bujor

Experience

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  Ministerul Apararii Nationale

  Apr 2003 - Jul 2008

  Military Intelligence Officer

  -Field officer for two years in the anti-corruption squad -Intelligence officer analyst for 1 year -Legal officer (for 1 year)

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  Raiffeisen Bank Romania

  Sept 2008 - Jun 2011

  Security Specialist

  -Strong experience in the anti-money laundry field for both internal and external customers-Creating the legal support for the anti-corruption team, Improving policies and monitoring reports for all the suspect activities regarding the bank's employees -Reporting forward BNR for all the suspicious payments and credit applications (according to existing procedures )Handling the policies for the internal security of employees (compliance with ethical code, performance analysis, risk analysis), Monitoring of the contracts with the external partners, Security systems daily analysis, Anti-fraud, elaborating internal procedures and security rules Show less

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  Laptop Garage

  Nov 2011 - Aug 2018

  Director Of Digital Marketing and Ecommerce

  Developed this project from zero up to one of the biggest players in the IT service market ( accesories and components for laptops, smartphones etc)- Working with Google Adwords Campaigns (Search & Display), Facebook Ads- Planning PPC Campaigns- Managing CPT & Video Campaigns- Propose and implement online campaigns- Supervising Social Media accounts/campaigns- Monthly reporting of online campaigns- Monthly inform team members of their results- Online sales strategies implementation Result obtained-The Growth of the Laptop Garage brand from zero in the market of laptop components / laptop service / tablet service up to a market share of 35%-Grow up to 150% -200% of the annual business deal-Portfolio development in the field of gadgets and IT accessories-Strengthening the company's position as one of the major suppliers of laptop and tablet parts and components (national reseller network)-Effective SEO Policy with Getting the Top 3 Google Rankings for a variety of products and product categories (laptop battery, laptop charger, laptop keyboard)- The optimization of Google Ads Search campaigns with visible results in showing ads and the number of conversions earned (steady increase of up to 15% -20% of conversions with stable cost / conversion)-Organic / paid growth of Laptop Garage Facebook's page with results in conversions via Facebook Messenger (10% of monthly orders)-Brand awarness campaigns on various channels (blogs, affiliates, partner sites)-Three-time finalist shop in the Romanian Online Shop Competition (Gpec) - IT Domain Show less

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  Freelance

  Feb 2018 - Mar 2019

  Digital projects and E-commerce strategies Independent Consultant

  Working with B2B and B2C customers worldwide in order to accelerate the digital transformation processes inside their organizations.- developing and implementing custom-tailored digital strategies for business streams - UX/UI audit and recommendations - assessment of the digital presence and recommendation for the next steps- e-commerce platforms insights and comparison ( Prestashop, Shopify, Magento, Woo Commerce, Hybris, Salesforce Commerce, SaaS solutions)- market insights and recommendations for digital approach ( EMEA, LATAM, USA)- insights on digital platforms ( POS data, Salesforce, Pardot, freelancers platforms, e-commerce integrations)- Google and Facebook account audit, campaign recommendations, digital set-up Show less

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  KETTLER

  Aug 2018 - Mar 2019

  Digital Marketing and E-commerce Project Manager

  - Leading marketing and e-commerce department members- Digital Strategy for integrated campaigns (online media, social media, web development, unconventional projects)- Digital sales abilities- Supervising work flow of team members- Assures quality of department digital solutions- Collaboratively with staff, management, clients- Excellent web/digital estimating experience- Affiliate marketing and e-mail marketing implementation - Remarketing / Retargeting campaigns for website channel- Head of coppywriting strategyAdvanced knowledge in:- Google Advertising (certified)- Facebook Advertising- Special CPT Campaigns- Websites CMS- Video Campaigns- Social Media Analyses and objectives settings- New business for digital environment- Market and present web/digital strategies to diverse audiences- Maintain schedules and department campaign budgets- Proven expertise in e-commerce platform and site audit ( Prestashop, Open Cart, Magento, Shopify)Brand Management decisions and strategic approach of the Romanian retail marketDeveloping the new company websites in the Health Care/Fitness area (Brand, logo, platforms, functionalities)Results obtained-Sales Increased by up to 30%-Extensive exposure of your own brands through the affiliation process and trough influences campaigns-Blog Campaigns and Banners on Specialty Sites (Fitness, Sports)-Organic growth of different products / categories produced in the top 5 positions in Google- Cost reduction per conversion by up to 15% as a result of the Google Ads optimization -Making social media campaigns on Instagram and Facebook with a visible impact during Black Friday and December 2018 Show less

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  Daikin Europe

  Jul 2019 - Jan 2022

  Ecommerce Project Manager & Head of Digital Sales B2C/B2B

  - managing external teams of suppliers in terms of the development of processes and platforms (service suppliers, SAP web developers, etc.) - Handling the company digital platforms such as Adobe Manager, Salesforce/Pardot - campaigns, reports, strategies, Webinars- Head of Product Salesforce Commerce ( migrating old custom platforms to Salesforce Commerce, platform management, product awareness inside the organisation)- Automated Newsletter Marketing Campaigns via Pardot and Emarsys- creating processes for the best customer journey throughout the e-comm platform- "hands-on" role in the process of testing/development and delivering e-commerce solutions- managing all the eco-system developed around the B2B platform (Magento) and B2C marketplace (Hybris)- gathering, analyzing and reconfiguring processes based on results analysis- supervising alongside the IT team the implementation of the e-comm platform processes ( beta testing, situational triggers, UX/UI experience, custom modules)- online marketing initiatives to ensure consistent online branding for the new platform- supervising the digital channels for sales/leads/returning customers- development of new product offerings on the company’s online marketplace and advancing innovative initiatives and practical ideas to ensure visibility and growth within the various market channels- Handling the Google Ads, Facebook Ads, Instagram, Influencers Marketing, SEO- organic growth alongside the media agencies Show less

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  Honeywell

  Jan 2022 - now

  Drives the business and IT team to reach the yearly target of 1,5B USD in digital salesOwner of digital tools such as Hybris SAP, Salesforce CRM, Magento, Adobe Experience Manager, SFDCDaily activities tools including JIRA, Google Analytics, Hotjar, Figma, Power BI, Marketo, TableauOwns the administration of the e-commerce platform ( Backoffice+Frontend)Develop and own a digital sales plan with all verticals ( Paid search, Organic Growth, retention, Customer acquisition) Team Management - responsible for building and mentoring a team of digital and It professionals Develop and own the ROI modeling, targeting, and Plan vs. actuals Owns the product roadmap. Owns development and deployment schedule in partnership with PM. Develop scope and define backlog items epics/features/user stories) that guide the Agile software development team. Solve product-related problems, make decisions, and complete trade-off analyses to stay on track toward deliverable business commitments. Collaborate with stakeholders during the visioning and concept development of a product. Accountable for the created product(s), delivering in the product model and communicating the product needs with business partners. Assess value, develop cases, and prioritize stories, epics, and themes to ensure work focuses on those with a maximum value aligned with product strategy. Identifies and helps the client understand the business model, value, and value proposition. Develop and maintain an appropriately prioritized backlog of user stories for implementation. Act as an ambassador for the product internally and externally and as the primary contact for queries related to the product. Develop appropriately detailed specifications for the product features so the development teams clearly understand them Increase an understanding of Agile practices, Lean Startup, new technologies opportunities, and other new trends. Show less - the owner of Hybris E-commerce platform roll-out in different countries ( worldwide)- Owner of the E-commerce platform ( manages operational flows, backoffice+frontend decision maker)- Handles the digital marketing activities and is responsible for P&L for digital sales revenue ( Google, META, SEO,LinkedIn, Email Marketing)-Team Leader for Digital Sales team- Salesforce Commerce Program manager ( custom development for stakeholder's needs, platform testing, platform management)- Salesforce Commerce UAT's lead and head of project team- setting-up business flows and IT flows for successful implementation and adoption of the e-commerce platform ( Data integration, translations, taxonomy, portfolio, Pilot launch, customer adoption action)- part of the Project Management team that oversees the successful implementation of the project plans and the deadlines assumed within - back-office and front-office UX/UI actions and testing during UAT sessions- Digital Lead for the Hypercare actions post-rollout for the Hybris platform ( incidents management, JIRA tickets prioritisations, Enhancements stories creation)- Driving the business to reach the yearly financial targets (achieving 1 Billion Dolar Sales trough M2M)- Hitting 100 Milion Dolar target for Jan.23 via E-commerce solutions within the group- Developing new processes in order to close the gaps between business needs and IT infrastructure- Working in SAFe Agile environment Show less

  • Global Digital Platforms Product Owner

    Jun 2023 - now

  • Global E-commerce project manager

    Jan 2022 - Jun 2023