Experience

• 

  Richardson oil and gas limited

  Mar 2014 - Oct 2014

  Procurement specialist (valves, pumps and actuators)

  - I was responsible for strategic sourcing from vendors and expediting.- I received bids (RFQs), processed them and expedited them to buying houses.- I sent PFIs to vendors which were majorly IOCs.- I mastered the use of the Ariba portal to partake in bids online. - I was tasked with developing the technical arm of the business.- Reported to the Head of Department- Procurement.

• 

  Pz cussons

  Nov 2014 - Oct 2015

  Assistant category & innovations manager (acs)

  - I generated consumer insights through market research and consumer in-home visit.- I was involved in monthly sales forecast and data analysis through channels and regions.- I managed yearly budget and executed annual marketing activities while monitoring to ensure huge ROI.- I was directly responsible for the end-to-end management of the air conditioner brand from factory to trade.- Reported to the Marketing Director - Consumer Electronics.*The airconditioner category was a 3Bn Naira NSV category.* I was able to effectively re-design the air conditioners category portfolio by introducing Nigerianized innovations (Super cool & Gen Pal inverter series) Show less

• 

  Guinness nigeria

  Nov 2015 - now

  -Manage and monitor all channel & customer activation and provide basic enablement for smooth operations across the East region/cross functional units.- Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising. -Develop and execute divisional customer marketing initiatives to ensure achievement of the business objective in the division.-Managing and Motivating 3rd party Agencies at divisional level to maximize productivity at channel execution. -Drive brilliant Execution-lead the divisional execution of all experiential activity on and off premise. -Drive effective Communication to the divisional team on all marketing and customer marketing field executions. -Provides M&E analysis on all divisional activities and the divisional 3rd party agency/ CT performance evaluation. Show less - I am responsible for managing and growing the Diageo luxury portfolio through premium accounts in the Lagos Island region as well as drive equity and proper distribution coverage of brands.- Reserve is the luxury portfolio of Diageo and my region contributes 27% of Total GSV for Diageo Nigeria.The luxury brands are:Johnnie Walker Blue, Gold reserve Label, 18 years Label, White Walker, Ciroc, Single malt whiskies, Ketel one, Don Julio, Tanquerray, Zacapa and Ketel One.- I propose, plan and execute the Diageo luxury activities and activations in the region, ensuring the right consumer experiences are achieved in line with brand guidelines and principles.- Building and leveraging on relationships with key outlet owners, managers and influencers in the region.- Reporting to the National reserve sales manager - Diageo Nigeria. Show less - I owned the delivery of Outlet Activation Standards (OAS) in Calabar Municipal territory.- I executed other key deliverables (Account development/Amazing relationship/improved productivity) in these territories.- I was responsible for the direct coaching and accompaniment of all associates (Van salesmen and Retail sales Executives (RSEs)) in these territories.- I effectively managed distributors to ensure depletion of stock, prevent ageing of brands and deliver the business targets on shipment.- I delivered market share for GN and other Diageo brands by leveraging on relationship with key outlets and influencers.Territory contributed 21% of total sales area target approx 200k GBP per annum.- I was directly responsible for effective allocation and usage of all trade assets (Chillers & other POS materials) in these territories to meet the Diageo ambition.- I drove effective usage of the Sales Force Automation (SFA) tool among my associates to achieve all called out SFE parameters.- I managed a team of 6 direct reports which included:- 2 Retail Sales Executives (RSEs)- 4 Van Salesmen reps (VSRs)Reported to the Area Sales Manager. Show less - I brilliantly executed all called out activations and promotions in Abuloma on-trade retail.- I drove Outlet Activation Standards (Distribution, Quality, Visibility and Pricing) in my retail trade.- I drove retail sell-out as well as ensured distributor depletion figures were met monthly.- I effectively used the Sales Force Automation (SFA) tool in trade reporting (Distribution, pricing, visibility, stock loading, chiller planogram and sell-in) and meeting SFE parameters.- I managed customer/client relationship in special 'Jollity' bars retail outlet to achieve the Diageo business purpose.Reported to the Territory Manager.*Grew Value brands (Dubic Lager & Satzenbrau) distribution by 60% in Abuloma retail trade in F'16.*Best Retail sales executive in use of SFA Pan-Nigeria in March 2016.*Diageo License-to-sell (LTS) accredited with the second highest score Pan-Nigeria (88%) Show less

  • Shopper Marketing Manager Beer & Adult Premium non-alcoholic brands (Category Lead)

    Nov 2024 - now

  • Shopper Marketing Manager Brand Guinness

    Jan 2024 - Nov 2024

  • Customer Marketing Manager - Lagos

    Apr 2023 - Dec 2023

  • Customer Marketing Manager - East

    Oct 2021 - Mar 2023

  • Reserve Sales & Activation Manager

    Sept 2021 - Oct 2021

  • Reserve Sales & Activation Manager

    Jan 2019 - Sept 2021

  • Distributor Manager - Premium spirits

    Jul 2020 - Sept 2020

  • Member Marketing workstream

    May 2020 - Jul 2020

  • Reserve Sales & Activation Manager

    Nov 2018 - Jan 2019

  • Territory Manager

    Jan 2018 - Nov 2018

  • Graduate Management Trainee - Commercial

    Nov 2015 - Oct 2018

  • Territory Manager

    Jan 2017 - Dec 2017

  • Retail Sales Executive

    Nov 2015 - Dec 2016