Rahul Jain

Experience

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  Abbott

  Jan 2007 - Jan 2007

  Summer trainee
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  Merck Gruppe

  Jan 2008 - Nov 2011

  Product manager

   responsible for launch and management of pain management therapy (tapentadol - opiod analgesic) to rheumatologists, orthos & cps - first time in india handled evion range (dpco regulated brand, fastest growing vit e - org ims), a portfolio of inr 700 mio made evion rs 650 mio brand from rs. 350 mio in 2.5 yrs deep understanding of the products and related therapies conducted primary & secondary researches and subsequently launched new molecules & newer therapy build sustainable and implementable annual marketing & business plans, brand revival activities work on marketing plans, budgets, forecasts, targets, pricing & target achieving strategies till execution successfully done web conference programs at 240 locations managed kols and worked with them related to launches executed many marketing/ sales oriented campaigns at in-clinic as well as at consumer level  worked as a medical representative for 6 months show less

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  Piramal Group

  Nov 2011 - Sept 2013

  Brand manager

   handling nutritional range and launching “i-sure” (ovulation kit), a portfolio of total inr 160 mio developing tvc’s & brand plans inclusive of brand budgets for media (atl & btl), research, npd, etc interact & co-ordinate with internal/ external research agencies for market trends, competition, launches etc media planning & communicate creative brief to media agency for the developing 360 degree communication planning of digital activities - website, seo, smo, etc. deep understanding of consumer behavior  develop entire mix for innovations - product, pricing, packs, packaging, positioning, communication and trade develop trials, excitement, sales and consumption forecast and achieve  conducted btl activities like mall activations, modern trade, magazine sampling, at multiplexes, road shows, trade promotional etc. coordination with internal functions such as global marketing team, bd, sales, supply chain, r&d, regulatory, legal etc to ensure a smooth product launch & management involved in new product planning, packaging & launch show less

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  Dabur India Limited

  Oct 2013 - Sept 2015

  Manager marketing - consumer healthcare & digital marketing

  otc: responsible for developing & executing brand/ marketing plan & activities that meet overall brand visions with pnl responsibility. meet financial targets for the brand including net sales, discounts, market share & profit responsible for strategizing, developing & implementing tactical campaigns & communications responsible for maintaining margins & profits across all product segments  work closely with trade marketing/sales to ensure alignment between brand plans and key retailer needs continuously review and analyze product and market performance, competitive intelligence, market research to identify key insights, growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans deal with creative, media & activation agencies to design brand communication for the brands and ensuring the implementation is in-line with the brand strategy conducted atl & btl activations successfully business & profit development through exports & contract manufacturing team management, from setting their kra till execution of the same provide strategic direction to the frontline with customer & consumer action plans participation in all content marketing, seo, smo workshopsdigital marketing:  set up of digital business. making of “www.sanat.co.in” & e-commerce platforms on it development of aop for digital marketing configuring order panel, packaging, logistics, e-mailers & detailers, automated systems, consumer communication recording systems, mobile apps, customer database on digital platform, etc - 360 degree solution managing seo & smo. handling campaign management for social media. involved in copy writing too setting-up of processes; team building & grooming; ensuring synchronization across teams tie-ups with best affordable logistic partners developing partnerships with best of e-commerce agencies like snapdeal, flipkart, amazon, healthkart, etc to increase share of voice & revenues show less

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  Intas Pharmaceuticals

  Oct 2015 - Jul 2023

  managing marketing of dermatology business. categories includes anti fungal, acne, alopecia, melama, cosmetics, etc handling dermatology division of intas.working on digital marketing too.product segment includes alopecia, acne, fungal infections, facewash, shampoo, lipbalm, nutrition etc. responsible for targeting, budgeting, pnl for division.awarded with best launched brand by aicod for lulibet under sub chronic category

  • Assistant General Manager

    Apr 2018 - Jul 2023

  • Marketing Manager

    Oct 2015 - Mar 2018
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  Dr. Reddy's Laboratories

  Aug 2023 - now

  Head of marketing, rural business

  primary care, rural marketing

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  Dr. Reddy's Laboratories

  -

  Head of Marketing, Rural Business