Vikram Bhatia

Experience

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  NIIT Limited

  Dec 2007 - Dec 2008

  Content Technology Team

  • E-Learning course development. • Created E-Learning courses for US clients by working on client-side programming XML, HTML, javascript and CSS.• Worked closely with content design and content technology team on project execution.• Troubleshooting various web-related issues.

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  Yahoo!

  Jun 2009 - Feb 2011

  Ad Operation

  • Advertising campaign execution and management• Review and enter contract information into systems, obtain creative materials, coordinate the scheduling and launching of advertising campaigns. • Worked closely with sales and client services teams on campaign execution and management, as well as the scheduling of creative for advertising campaigns• Provide troubleshooting assistance and guidance for testing and scheduling advertising campaigns, as well as troubleshooting creative and operations-related issues for all campaigns under my management. Show less

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  India.com

  Mar 2011 - Sept 2012

  Ad operation

  • Management of display, video and mobile WAP ad campaigns• Generating and deploying tags. Implementing 3rd party Tags / Trackers to support specific requirements of a sale.• Daily management includes campaign execution, pacing, trouble shooting, optimization, and reporting of ad campaigns.• Testing of all ad creative for compliance of site specifications as well as functionality.• Support sales with campaign changes and updates during the flight.• Remnant inventory optimization & revenue generation.• Invoicing at the end of month for all campaigns. Monthly Billing of ad server. Show less

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  LinkedIn

  Sept 2012 - Sept 2017

  I work as an Campaign Manager as part of the Advertising Operations team in Marketing Solutions at LinkedIn. LinkedIn helps marketers connect with the world’s largest audience of influential, affluent and successful professionals.My responsibilities include:• Implementing marketing and advertising campaigns• Build strong client relationships and understanding of client business and objectives• Ensuring that our client's messages are delivered to the right audiences through advanced targeting techniques• Delivering campaigns on time with relevant, working creative's• Use platform, media and industry knowledge to provide proactive optimization suggestions and preempt any troubleshooting concerns to ensure client success• Monitoring campaigns to pro-actively optimize and improve overall campaign delivery and performance• Serve as key point of contact for all post-sales support, manage client to ensure positive client experience• Vital point of contact for the client and sales team as the trusted "go to" partner for insights driven reporting, content and audience recommendations• Meet internal goals on client retention by using data and analysis to encourage clients to move to consistent quarterly spend patterns Show less

  • Senior Campaign Manager

    Apr 2015 - Sept 2017

  • Campaign Manager

    Oct 2013 - Mar 2015

  • Associate Campaign Manager

    Sept 2012 - Sept 2013
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  Zee Entertainment Enterprises Limited

  Dec 2017 - now

  Manager - Display Publishing & Partnership

  • Launching and managing CPM, CPCV & CPC Direct and Programmatic campaigns (Display, Mobile, Video).• Provide inventory forecasting reports to sales team Communicating with advertisers or agencies to ensure all required materials to be provided within SLA to run the campaign smoothly.• Tracking all the campaigns and stay up to date on campaign performance Running the reports regularly and providing accurate reports on daily or weekly bases.• Conduct quality assurance and Analyzing the campaigns based on the reports and recommend ideas to optimize for under/over-delivering campaigns.• Investigate and help resolve various ad operations issues (eg. technical issues, under deliveries, deliver discrepancies, billing disputes) with clients, agencies, third-party platforms and internal stakeholders.• Supervise and maintain daily operations associated with advertisers likeAmazon, Swiggy, Honda, Vivo, Nippon Paint, Medlife etc.• Invoicing at the end of month for all campaigns. Monthly Billing of ad server. Revenue & inventory reporting to top management on weekly basis. Sales pipeline compilation & tracking monthly target. Show less