Aman Mishra

Experience

• 

  Cheil India

  Aug 2016 - Apr 2018

  Social Media Analyst

  Core team member of social media analytics & Online reputation management team at Cheil. Apart from regular reporting mainly works upon innovating/introducing new techniques to minimize manual effort in text analysis and to provide technical foundation for converting our services in user friendly tools using Machine Learning Techniques like Support Vector Machine.

• 

  I-PAC (Indian Political Action Committee)

  Aug 2019 - Feb 2020

  Data Analyst | Core Team Member

  Lead large-scale election surveys and Used Data analytics tools to extract and analyze data from different sources (Census, Election commission, field reports, etc.) in order to provide insights & inputs to the strategy team in order to help them conceptualize their campaign strategies for the elections and also helps field teams in executing these campaigns.

• 

  Publicis Groupe

  Feb 2020 - Feb 2022

  Assistant Manager- Analytics

  Created end to end analytical solutions for clients to identify their business opportunities and solvetheir business issues with the help of Market Mix Models(MMM) Developed Structural Equation models (SEM) for POEM(Paid, Owned & Earned Media) to measure the direct &indirect impacts on multiple business drivers or KPIs.My role included growing client relationships, team/project management, growing existing businesses and organizing new business pitches.

• 

  Evalueserve

  Feb 2022 - now

  Developing predictive model to understand key drivers of Consumer Experience for leading global QSR chain using real time transaction data and Customer Satisfaction data. Created and delivered end to end Customer Lifetime Value model for leading global QSR chain. which in-turn helped them better strategize and implement their marketing campaigns using create well defined consumer segments.

  • Consultant

    Oct 2022 - now

  • Lead Analyst

    Feb 2022 - Oct 2022