Brad Raasch - MBA

Experience

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  University of Cape Town

  Jan 2015 - Nov 2018

  Chemical Engineering

  BSc. Eng. Chemical EngineeringGraduated with First Class Honours (>75% Credit Weighted Average)Specialization subjects included Catalytic Reactors, Design of Heterogeneous Catalysts & Mineralogy for Engineers.Elective subjects included German I, Ethics & Business Law.

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  Top Tier Tutors

  Feb 2016 - Nov 2018

  Maths and Science Tutor

  Tutored Maths and Science to High School students, using a fun and visual teaching approach, in order to help them better comprehend and apply the information they struggled to learn at school.

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  Engen

  Jun 2016 - Jun 2016

  Chemical Engineering Vacation Work Student

  Vacation work to supplement Chemical Engineering undergraduate material learned. Group projects devised for students, based on current issues in plant.

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  AlcoNCP (Pty) Ltd

  Dec 2016 - Dec 2016

  Chemical Engineering Vacation Work Student

  Gaining Industrial/Workplace Knowledge and applying theoretical knowledge practically.

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  SAPREF

  Dec 2017 - Jan 2018

  Chemical Engineering Vacation Work Student

  8 Weeks of Vacation Work, in the area of Component Performance Analysis (Air-Cooled Heat Exchangers). Also spent time understanding the refining process and the company dynamics.

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  AB InBev Africa

  Jan 2019 - Jan 2020

  Global Management Trainee

  Key Results:- Led a 6 person team to victory at the Global Induction in St Louis, USA (+-20 participating teams)- Grew Nigerian beer brand Trophy's social media engagement by double digits (across 3 social media platforms) whilst working for 4 weeks in Nigeria, leveraging consumer's passion pointsKey Responsibilities:- Learn and grow through curiosity & exposure, while adding value wherever possible.- Understand the big business picture of FMCG and how all functions tie together.Key Growth in Role:- Gathered deep understanding of Organizational Structure, built strong relationships and soft skills via rotation through most corporate functions. Show less

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  AB InBev

  Jan 2020 - Mar 2022

  Sales Manager: Johannesburg

  Key Results:- Trained and motivated 7 direct reports, as well as support partners, driving 19% growth and improving from 17th to 4th position (out of 70) on the National Sales Scorecard- Implemented problem solving structures to improve operational efficiency of my sales team. This was later regarded as a business best practise and adopted for national implementationKey Responsibilities:- Leading a team of 7, to best execute the business commercial strategy, whilst partnering with our customers to collectively develop our businesses.Key Growth in Role:- Understanding of various personality types and how to utilise this to better communicate and collaborate with team members.- Understanding of various leadership styles and when to apply them to difference situations.- Strategic business planning and negotiation.- Budget and relationship management. Show less

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  AB InBev Africa

  Mar 2022 - now

  Brand Manager: Castle Lite

  Key Results:- Grew category beer volume by 47% in 2022 (USD 10M base) by formulating and driving the cross- functional strategy, for a company-first global project, based on Full Circle Marketing & Tech Innovation- Exceeded the target consumer conversion rate of 50% by reaching 63%, through data-driven optimization across multiple channels, mid-campaign- Multiple internal and external marketing awards Key Responsibilities:- Adding value to the lives of consumers, through creative solves of key pain points. - Driving long term growth through increased Brand Health metrics including Brand Power.Key Growth in Role:- Simplifying & communicating problems to stakeholders through effective briefing.- Development of broader business acumen through marketing skill set.- Attention to detail and consistency while project managing. Show less