Jason Alexander

Experience

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  JT Sports, LLC a Division of Jarden Corporation

  Jan 2001 - Jan 2010

  Developed and executed comprehensive product and marketing strategies for multiple brands, positioning them for long-term growth in competitive markets.● Led cross-functional business planning, presenting a detailed 5-year product and business roadmap, securing executive buy-in and budget approvals, and setting clear targets for product line expansion and financial performance.● Created and managed a business model that optimized costing, pricing, and margins throughout the product lifecycle, aligning product goals with market demands and financial performance.● Championed innovation in product development, consistently pushing boundaries to enhance brand visibility and profitability. Show less Directed marketing and brand strategies, building cohesive campaigns that integrated product promotion, national advertising, and packaging design.● Increased brand awareness and sales by initiating a national cross-promotion with TNT and NASCAR, a collaboration that was highly praised by retail buyers for its creative approach and tangible results.● Developed and implemented comprehensive brand style guides, ensuring consistency in messaging and visual identity across all platforms, driving a unified brand presence in the market. Show less

  • Brand and Product Development Manager

    Jan 2007 - Jan 2010

  • Brand Manager

    Jan 2003 - Jan 2007

  • Assistant Marketing Manager

    Jan 2001 - Jan 2003
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  Mahco Inc

  Jan 2010 - Jan 2013

  Product Development Manager

  Oversaw the complete product lifecycle for both hardline and softline categories, from initial concept through to market launch, with a focus on efficiency, cost optimization, and cross-functional collaboration.● Pioneered new development practices, cutting lead times and ensuring products reached the market faster while maintaining stringent quality and compliance standards.● Collaborated closely with the sales team and major retailers (including Sam's Club, Academy Sports, and Bass Pro Shops) to define product features and optimal pricing strategies, resulting in significant growth in retail partnerships and increased business revenue.● Exercised strategic leadership in managing relationships with international suppliers and retailer compliance teams, ensuring products met private label standards and achieved timely approvals. Show less

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  Kore Outdoor

  Sept 2013 - Sept 2024

  Product Development Manager

  Led strategic direction for multiple brands, managing product portfolios with a focus on long-term profitability and market competitiveness. Responsible for end-to-end product strategy development, from conceptualization to commercialization, ensuring alignment with market trends and customer demands.● Revitalized critical product categories through innovative design leadership, including the highly successful goggle systems category, leading to margin gains of up to 20%, reinforcing the company’s position as a market leader.● Collaborated on initiatives that led to an increase in shelf space and a 50% growth in store count by developing modular designs and innovative product presentations, demonstrating an acute understanding of buyer needs and market demands.● Directed cross-functional teams, vendors, and suppliers, ensuring seamless collaboration and alignment on product goals, timelines, and financial objectives, contributing to consistent on-time product launches across global markets.● Analyzed sales trends and market dynamics to inform product lifecycle decisions, ensuring the product mix remained competitive and responsive to market shifts. Show less