Shreshthi Sankhe

Experience

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  Symphony Multitrade Pvt. Ltd.

  Aug 2018 - Feb 2020

  Merchandiser

  •Developed product assortment strategies for the in-house brand Toyo Fashion, ensuring alignment with the overall commercial strategy•Generated OTB forecast reports and conducted in-season and post-season analysis to identify opportunities and optimize assortment performance, providing strategic recommendations on market trends and the overall product strategy for the brand•Collaborated with retail teams to gather feedback and insights on product performance, resulting in a 12% improvement in gross margin and a 10% enhancement in product mix Show less

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  R. K. Global

  Feb 2020 - May 2022

  Merchandising Manager

  •Led a team of 5 merchandisers to optimize the regional distribution and sales performance of international fashion brands such as Tommy Hilfiger, Calvin Klein and DKNY in India for the Outerwear category •Conducted in-dept performance analysis followed by a comprehensive ad hoc analysis, utilizing sell-out data insights to drive in-season optimization and meet the given targets•Collaborated cross-functionally to align sales strategies with business objectives, resulting in a 40% improvement in sales performance and maintaining a 75% sell through rate Show less

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  Scale Global Ventures

  Apr 2022 - now

  Brand Development Specialist

  •Devised and implemented CRM strategies for clients in fashion, beauty, and lifestyle sectors, driving personalized omnichannel marketing campaigns across app and website interfaces•Conducted A/B testing to optimize campaign elements, improving engagement and conversion rates while ensuring alignment with client objectives•Designed project roadmaps and tracked key performance metrics to measure the success of CRM initiatives, ensuring timely and efficient execution•Constructed performance dashboards that identified actionable insights, contributing to an average increase of 25% in customer retention rates through the CRM initiatives Show less

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  Louis Vuitton

  Mar 2023 - Apr 2023

  Client Advisor

  •Developed practical proficiency in luxury retail through direct engagement in store operations at the Louis Vuitton Galeries Lafayette store•Enhanced brand loyalty by using in-house CRM tools and applying high standards of product knowledge to build strong client relationships, personalize customer experiences and track client preferences•Contributed strategic insights to the Retail Excellence Team aimed at enhancing retail performance across stores, projected to result in a 10% increase in customer satisfaction scores Show less

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  Chalhoub Group

  May 2023 - Oct 2023

  MBA Consultant

  •Developed and executed retail marketing strategies for luxury brands to help them expand into the Middle East market, aligning marketing initiatives with the cultural preferences of the target audience•Conducted in-depth market research and competitive analysis to identify key trends and audience behaviours, ensuring the planning and orchestration of localized and relevant events and that resonated with target demographics•Recommended and supported in-store clienteling events and activations, leading to a 12% increase in client engagement and a 15% boost in in-store conversion rates through improved planning and execution strategies Show less

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  BALENCIAGA

  Dec 2023 - Sept 2024

  Client Engagement and Marketing Intern

  •Implemented the 360° CRM Communication Strategy for the EMEA region, utilizing in-house clienteling tools to increase client engagement through targeted CRM initiatives based on thorough client data analysis and socio - demographic profiling•Collaborated with the Digital team and external agencies to create innovative marketing tools including newsletters, digital catalogues and multimedia content, significantly enhancing brand visibility and client engagement•Developed new client lifecycle journeys such as welcome, opt-in, anti-churn, prospects and one-timers and monitored campaign performance, resulting in a 10% increase in client retention rate and 8% growth in overall conversion rate Show less