Fumani Baloyi

Experience

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  Liquid Intelligent Technologies South Africa

  Oct 2012 - May 2013

  Graduate Intern: Product Management

  As a product development intern, I played a supportive role in various aspects of the product development lifecycle. By collaborating with cross-functional teams, conducting research and analysis, contributing to ideation, and assisting in project coordination, I contributed to the successful development and launch of new products, such as postpaid data plans, SMME business solutions and smart devices. Some of the key responsibilities I undertook included:1. Research and Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and potential product opportunities. Collecting and analyzing data to inform product development decisions for the consumer and SMME markets.2. Conceptualisation and Ideation: Collaborating with cross-functional teams to generate ideas and concepts for new products or product enhancements. Contributing to brainstorming sessions, focus groups and providing creative input.3. Requirements Gathering: Assisting in gathering and documenting requirements from stakeholders, including customers, product managers, and engineers. Participating in user interviews and surveys to understand user needs and preferences. Show less

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  Pick n Pay

  Jul 2013 - Mar 2015

  Trainee Manager

  As a retail trainee manager, I had a range of responsibilities that involved learning and developing skills in various aspects of retail management. Some of the key responsibilities I undertook during my training period included:1. Team Leadership: Learning and developing leadership skills by assisting in supervising and coordinating the activities of retail staff. Assisting with scheduling, assigning tasks, and providing guidance and support to team members.2. Store Operations: Gaining an understanding of store operations by assisting in opening and closing procedures, cash handling, and maintaining a clean and organized store environment.3. Sales Analysis: Assisting in analyzing sales data and trends to identify opportunities for improvement. Contributing to the development and implementation of sales strategies to achieve sales targets.4. Training and Development: Participating in training programs and workshops to enhance product knowledge, customer service skills, and retail management competencies. Learning about company policies, procedures, and standards. 5. Customer Relationship Management: Learning and applying customer relationship management strategies to build and maintain strong customer relationships. Assisting in managing customer feedback and addressing customer concerns or complaints. Show less

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  Anakanya Media

  Jul 2014 - Jul 2016

  Digital Marketing Coordinator

  During my time in this position, I utilized it as a platform to launch my career in digital marketing, gaining valuable knowledge and expertise. I evaluated and strengthened clients' online presence by revising website content, crafting engaging blog articles, and updating their social media accounts. I analyzed and reported on the results of online marketing campaigns and social media activity, providing recommendations for improvement. I worked closely with clients to establish project requirements, define project scopes, and manage project milestones to ensure successful delivery. I produced various marketing materials, including display, advertising, and packaging materials, in support of product branding strategies. In my design work, I applied design fundamentals such as typography, composition, layout, and colour selection to create visually appealing graphics for websites, logos, and promotional materials. Throughout my time in this role, I utilised my digital marketing skills to make a positive impact on client projects and enhance their overall brand image. It provided me with a valuable opportunity to improve my skills, learn industry best practices, and contribute to the success of clients' digital marketing efforts. Show less

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  Akio Agency

  Aug 2016 - Oct 2021

  Digital Marketing Manager

  I held a generalist digital marketing position that allowed me to gain valuable experience across various areas of digital marketing. My duties included discussing SEO requirements with clients and creating optimization strategies for both short- and long-term campaigns. I was responsible for managing relationships with high-profile clients and translating their marketing and social media needs into effective and results-driven strategies. I also created consistent social media content with a unified tone and message. To achieve search engine optimization goals, I improved page content, keyword relevance, and branding. Furthermore, I oversaw the marketing calendar to ensure that new content was published in conjunction with new product and service releases. I was instrumental in driving digital and enterprise collaboration across multiple functional teams, with a focus on efficient delivery and continuous process improvement. I regularly evaluated monthly performance statistics and used data to inform future strategies, making data-driven decisions to enhance results. To establish and maintain successful, long-term relationships with clients, I proactively engaged with them through phone calls, emails, and in-person meetings. By effectively communicating and understanding their needs, I provided valuable insights and guidance. Show less

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  Flume Digital Marketing

  Nov 2021 - Aug 2022

  Search Engine Optimization Specialist

  This was my first fully-fledged SEO Specialist role, following my experience as a digital marketing generalist. Through this position, I honed my skills and evolved into a meticulous SEO professional. I had the opportunity to work with clients in diverse industries such as real estate, facilities management, banking, and consumer electronics.My main responsibility was to develop optimization strategies that improved clients' search engine rankings. I conducted thorough research, mastered the tools of the trade, and strategically implemented findings throughout clients' websites.To ensure continuous improvement, I monitored daily performance metrics and adjusted strategies accordingly. Collaboration with other departments within the agency was crucial for managing and optimizing SEO strategies while ensuring alignment with overall marketing objectives. Lastly, I consistently updated website content and links to maximize optimization and improve search engine rankings. Show less

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  Accenture Song

  Aug 2022 - May 2023

  Search Engine Optimization Specialist

  I identified and led projects to drive incremental SEO traffic and revenue growth for clients in the Financial Services and FMCG sectors. I played a key role in driving testing, reporting, optimization, and forecasting of SEO to identify key levers and opportunities for improvement.I closely collaborated with web development teams, creating technical roadmaps to ensure SEO best practices were properly followed throughout clients' website content. Additionally, I worked with editorial and marketing teams to incorporate SEO into content creation and content marketing efforts. I monitored daily performance metrics using SEO tools such as SEMrush, Screaming Frog, and Porter Metrics to understand the performance of the SEO strategies. Show less

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  NerdwareSA

  May 2023 - Oct 2023

  Senior SEO Specialist

  My previous role involved a variety of tasks centered around improving search engine results for clients in the Public Sector and the automotive industry.One of my key responsibilities was conducting technical SEO audits to identify and fix website issues that might affect search engine rankings. This included evaluating website architecture, crawlability, site speed, mobile responsiveness, and making necessary optimizations.Another important task was carrying out thorough keyword research to identify the most relevant and high-performing keywords for website optimization. I analyzed keyword trends, search volumes, and competition to inform content creation and SEO strategies.I also worked closely with content creators, influencers, and marketing teams to develop and execute a successful SEO content strategy. This involved optimizing existing content, creating new content that aligned with target keywords, and ensuring that content met user intent and search engine requirements.To track the effectiveness of our SEO efforts, I used tools like Google Analytics, Porter Metrics, and Looker Studio to generate regular reports and monitor performance. By analyzing data, tracking key metrics, and providing insights to stakeholders, I identified trends and opportunities for improvement in SEO. Show less

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  Integrated Digital Strategies

  Oct 2023 - now

  SEO Strategist

  As an SEO Strategist, I play a crucial role in crafting effective SEO strategies that enhance the search engine visibility of franchise websites. I specialize in creating a seamless blend between national brand promotion and localized engagement, catering to businesses in the US market.My Responsibilities Include:Scalable Keyword Research:- Conducting in-depth keyword research to uncover nationally and locally relevant terms that drive targeted traffic and resonate with each franchise location's audience.- Implementing scalable keywords and ensuring a holistic approach to optimizing overall search engine performance.Localized Landing Page Development:- Crafting compelling and localized landing pages to ensure that each page maintains a consistent brand identity while catering to the unique preferences of diverse local audiences.- Seamlessly integrating localized content within the broader national brand framework to create a unified online presence.Duplicate Content Resolution:- Identifying and addressing duplicate content issues to enhance user experience and improve search engine rankings. Implementing strategies that maintain content consistency across multiple locations while eliminating redundancy.Technical SEO Management:- Addressing common technical challenges associated with franchise sites, from optimizing site architecture to ensuring top performance. Show less