Peter Löfling

Experience

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  Ericsson

  Jan 1992 - Jan 1996

  Network Design, Network responsible and Project Leader

  - Plan and Design Ericssons Office LAN for Ericsson facilities in Sweden and Globally - Installing and implementing the active equipment; routers, switches, firewalls etc.- Project leader during construction and installation (passive and active infrastructure, LAN/MAN/WAN).

• 

  Anixter

  Jan 1996 - Jan 1998

  Worked together with the Account Manager and had customer responsibilities. Responsible for Cisco and IBM products, including design, Training, and RFP’s. Sales responsible, with budget responsibilities for both active and passive network equipment.

  • Systems engineer

    Jan 1997 - Jan 1998

  • Account Manager

    Jan 1996 - Jan 1997
• 

  Dimension Data

  Jan 1998 - Jan 2000

  Systems Engineer

  Worked together with the Account Manager and had customer responsibilities. Responsible for Cisco and IBM products, including design, education and RFP’s.

• 

  Cisco

  Jan 2000 - Jan 2001

  Systems Engineer

  Main focus multilayer switching and content delivery. Responsible for network design, education, PoC and RFPs.

• 

  PacketFront Sweden AB

  Jan 2001 - Jan 2006

  Responsible for the Danish and the UK market. Primarily focus on new customer wins in new regionsCustomers:Telcos, Power Companies, Municipality, Real Estate Responsible for the Swedish market. Primarily focus on new customer wins in new regions Designing and implementing the broadband networks. Supporting the account managers with (RFPs, technical presentations and education).

  • Regional Manager Denmark and UK

    Jan 2005 - Jan 2006

  • Regional Manager Sweden

    Jan 2002 - Jan 2005

  • Systems Engineer

    Jan 2001 - Jan 2002
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  PacketFront

  Jan 2006 - Sept 2008

  Responsible to establish the PacketFront ME office and lead the team Sales/Presales/Postsales.Customers:Telcos, Power Companies, Municipality, Real Estate Responsible for sales Western Europe. Primarily focus on new customer wins in new regionsCustomers:Telcos, Power Companies, Municipality, Real Estate

  • Sales Manager Middle East (Based in Dubai UAE)

    Jan 2007 - Sept 2008

  • Regional Manager Western Europe

    Jan 2006 - Jan 2007
• 

  Edgeware AB

  Jan 2008 - Jan 2020

  Responsible to Set-up Edgeware in APAC, this includes open offices in Hong Kong, China, Australia and Singapore. I have budget responsibility for the region. Define the Sales strategy, Contribute, Hire staff, Structure and lead the team (Sales/Presales/Postsales).Customers:Telcos, Cable, Broadcaster Responsible to Set-up Edgeware in APAC, this includes open offices in Hong Kong and Singapore. I have budget responsibility to reach the company targets for the region. Define the Sales strategy, Contribute, Hire staff, structure and lead the team (Sales/Presales/Postsales). Customers:Telcos, Cable, Broadcaster Responsible for sales and the sales team, towards existing customers and new customers in Europe and APAC.Customers:Telcos, Cable, Broadcaster Sales responsible for Strategic and Major Accounts in Europe and India.Customers:Telcos, Cable, Broadcaster

  • VP Sales APAC

    Jan 2017 - Jan 2020

  • Director APAC

    Jan 2015 - Jan 2017

  • Regional Sales Director Europe/APAC

    Jan 2012 - Jan 2014

  • Director Strategic Accounts Western Europe / India

    Jan 2008 - Jan 2012
• 

  Varnish Software

  Jan 2020 - Jan 2023

  GM APAC

  Responsible to Set-up Varnish Software APAC, this includes open regional HQ in Singapore and sales offices in APAC. I have budget responsibility for the region. Define the Sales strategy, Contribute, Hire staff, Structure and lead the team (Sales/Presales/Postsales).

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  PL General Manager

  Jan 2023 - now

  General Manager

  After having gained the experience of working for industry giants like Cisco & Ericsson, as well as having held region wide managerial positions within 3 successful startups. I have now started my own consultancy, geared towards leveraging my experience to help companies establish themselves in new regions and to break into new markets.