Ariana Lanzon

Experience

• 

  Radical Arte

  Jan 2009 - Dec 2013

  Production Assistant

  - Collaborated with team leadership and other key stakeholders on production decisions.- Produced parties and live events, such as corporate events, theme parties, weddings, etc.- Helped with the pre-production, production and talent organization of live events, such as Inauguration of Caracas Baseball Season 2011 and 2012.- Booked, organized and managed talents before and after each event.

• 

  Reset TV

  Sept 2014 - Dec 2014

  Production Assistant

  Contestants PA for "Yo Soy El Artista" reality show produced by ResetTV, transmitted on Telemundo.

• 

  SURÁ

  Dec 2014 - Nov 2015

  Social Media Coordinator

  Update and coordinate all web content (Instagram, Twitter and Facebook), and brings the feedback and concerns of the fans back to decision-makers inside the company. Developing a strategy to reach and grow the online community to gain brand exposure, anticipates shifts in social media and consumer behavior. Create a loyal following of the brand online and generating return visits that in turn generate greater buzz.

• 

  Higher Dreams Productions, LLC

  Mar 2015 - Jun 2015

  Marketing Coordinator

  Market products by developing and implementing marketing and advertising campaigns for affiliated companies through social media (Twitter, Facebook, Instagram). Create a loyal following of the brand online and generating return visits that in turn generate greater buzz.

• 

  Florida Music Festival

  Apr 2015 - Apr 2015

  Assistant Stage Manager

  Aiding in any way necessary to facilitate the smooth run of rehearsals and performances.

• 

  Billboard

  Apr 2015 - Apr 2015

  Green Room Assistant/Entrance Greeter

  Welcomed and Checked in the artists and panelists. Helped with the logistics during the conference

• 

  LAMC

  Jul 2015 - Jul 2015

  Green Room Assistant/Entrance Greeter

  Welcomed, served and helped panelist and guests get ready before going on stage.

• 

  La Terraza TV

  Sept 2015 - Dec 2015

  Social Media Coordinator

  Update and coordinate all web content (Instagram, Twitter and Facebook) of @LaTerrazaTV, and brings the feedback and concerns of the fans back to decision-makers inside the company. Developing a strategy to reach and grow the online community to gain brand exposure, anticipates shifts in social media and consumer behavior. Create a loyal following of the brand online and generating return visits that in turn generate greater buzz.

• 

  Univision Communications Inc.

  Dec 2015 - Feb 2016

  • Escort mexican actor Jesus “Chuo” Ochoa during rehearsals.• Responsible to take him to press and dressing room to get ready to present the award. • Register all the participants in the system to be part of the casting process, which included: finding them in the computer database, checking legal papers, and giving the instructions to auditions.• Help producers with any requirement they had to the smooth run of auditions.• Help participants answering questions about the casting and guiding them throughout the entire process. • Escorting Daddy Yankee during rehearsals and interviews. Responsible to take him to dressing room to get ready to perform.• Escorting him form dressing room to backstage. Kept him on schedule and guided him back and forth.

  • Talent Escort

    Feb 2016 - Feb 2016

  • Production Assistant

    Jan 2016 - Jan 2016

  • Talent Escort - Premios Univision Deportes 2015

    Dec 2015 - Dec 2015
• 

  Tony Succar Show

  Feb 2016 - Feb 2016

  Production Coordinator
• 

  Universal Music Group

  Mar 2016 - Jan 2017

  Marketing Coordinator

  • Planning and control of the making quarterly budgets in conjunction with the Product Managers, creating purchase orders and invoices within our finance systems.• Communicate with vendors to initiate set up process, answer inquires on their payments, etc.• Obtain necessary internal approvals on as needed basis with the finance and legal departments. • Coordinate travel for artists and marketing division team.• Manage local media relationships. • Service music and music videos to radio and video channels, as well as registering songs with radio monitoring systems.• Draft agreements for music videos and independent contractors, as well as various authorization forms. • Work with graphic designers to create all kinds of advertising and POP materials. • Assist the Product and Digital Managers in the execution and control of digital and traditional marketing tactics.• Attend/organize events such as private concerts and press junkets/conferences, among others.• Assist the General Manager with administrative and day to day basic duties. • Record and distribute marketing meeting minutes / organize meetings, music listening sessions.• Register product with GRAMMYs and Latin GRAMMYs Show less

• 

  Universal Music Group

  Jul 2017 - Apr 2019

  • Analyze and prepare weekly Youtube Chart, Spotify Playlists and Market Share Reports.• Help Product Managers putting together information in order to send them out newsletters and email blasts with artists’ releases.• Create the budget stipulated for the upcoming month, along with the Digital Manager.• Collect weekly information and digital exposure about releases on all streaming platforms, prepare and send out reports to local and regional Managers.• Send emails to digital platforms’ managers like Spotify, VEVO, Deezer, Personal, Claro, etc., pitching Universal’s future releases.• Create a strategy to increase awareness, and develop a good release of forthcoming products along with the Digital Manager.• Put together the monthly investment for the campaigns, and organize the schedule of digital advertising.• Coordinate digital campaings along with the digital agency for different social media platforms such as Facebook, Instagram, Twitter, etc.• Coordinate social media posts along with the digital agency.• Attend events such as concerts and press junket/conferences to collect videos and pictures for Universal Music social media platforms. Show less • Planning and control of the making quarterly budgets in conjunction with the Product Managers, creating purchase orders and invoices within our finance systems.• Creating monthly reports of Best Sellers and ROI.• Communicate with vendors to initiate set up process, answer inquires on their payments, etc.• Obtain necessary internal approvals on as needed basis with the finance and legal departments.• Coordinate travel for artists and marketing division team.• Manage local media relationships.• Service music through Encoder and music videos to radio and video channels through BAM, as well as registering songs with radio monitoring systems.• Upload the monthly budget into the finance system JDE• Assist the Product and Digital Managers in the execution and control of digital and traditional marketing tactics.• Attend/organize events such as private concerts and press junkets/conferences, among others.• Assist the General Manager with administrative and day to day basic duties. Show less

  • Digital Analyst

    Nov 2018 - Apr 2019

  • Marketing and Digital Marketing

    Jul 2017 - Nov 2018
• 

  Jorge Luis Chacin

  Feb 2018 - Feb 2018

  Road Manager

  • Coordinated all the logistic such as, travel, hotel and transportation arrangements for a staff of 12 people.• Assisted producers and handled personnel requirements of “#ElCuentaCancionesTour” with sold out shows in Chile, Panama and Orlando.• Helped with the booking and organization of listening session in Buenos Aires, Argentina.• Organized, along with the Product Manager, shows with an average attendance of 1000 people.

• 

  Feid (Artist)

  Apr 2019 - now

  Financial Responsibilities: • Administer expense tracking and reimbursement processes for six business units. • Achieved a 80% increase in efficiency through optimization of payment processes. • Manage the onboarding and payment procedures with over 50 invoices per month including employees, vendors and crew. • Supervise the Tour Accountant, Tour Manager, and Production Manager to understand their needs and ensure adherence to the established budget.• Reduce outstanding accounts receivable by 10% through implementation of streamlined collection processes with the record label to address reimbursement, NRO payments, and marketing allocation. Strategic Responsibilities: • Communicate with Business Managers to address tax payments, complete forms, and manage investments. • Weekly communication with attorneys specializing in visa management, trademark registration, record label contracts, and litigation. • Collaborate with the tour's insurance company to manage workers' compensation, equipment rentals, show cancellations, and related issues.• Participate in meetings across creative, financial, marketing, and management divisions to support the team in any aspect of the company’s operations.• Responsible for the annual P&L report and employee performance review to make informed decisions for the continual growth of the company for the coming year. Show less • Advice Feid and the team with all the digital strategy for his releases such as campaigns for Youtube, Spotify, iTunes, among other digital and social platforms.• Measure Feid's progress by reading and analyzing data across all digital platforms in order to take action to improve the upcoming releases.• Keep track of the data related with Feid's songs (streams, views, followers, engagement, etc.) and create reports that help the management team take accurate decisions.• Help to coordinate all the logistic such as travel, hotel and transportation arrangements for Feid’s Staff for domestic and international shows.• Manage and communicate daily with the Label to prepare the paperwork for videos shooting, recording sessions, releases, etc.• Follow up with vendors all matters related to payment process, answer inquires and guide services.• Work weekly with different graphic designers, broadcasters, video editors to create all kinds of video/audio advertising and POP material. Show less

  • Financial Director

    Jan 2022 - now

  • Marketing Coordinator

    Apr 2019 - Jan 2022
• 

  InnerCat Music Group, LLC

  Oct 2020 - now

  Digital Marketing Manager

  • Successfully managed and optimized 250+ digital campaigns across platforms like Google Ads, Spotify Ad Studio, Mailchimp, and others. • Handled the submission of 10-15 new releases weekly and fostered relationships with DSPs achieving a 30% placement rate on various playlists.• Led the launch of the Play & Follow website and app with 13.000 active users, overseeing design, IT, and marketing teams. • Managed the upload of 300+ music videos to platforms including YouTube Studio and VEVO Backstage, ensuring metadata accuracy and scheduling releases. Show less