
Syahra A.

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About me
AI Product Designer
Education
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Institut Pertanian Bogor (IPB)
-Bachelor's Degree Biochemistry 3.77/4.00Activities and Societies: Teaching Assistant, Student's Councils (BEM), Master of Ceremony, Online Tutor Scholarship: Hana Nanum Foundation - KEB Hana Bank Indonesia. My main contributions was in student's council (BEM): · BEM PPKU IPB (1st year) · BEM FMIPA IPB (2nd year) · BEM KM IPB (3rd year) Research: Bioinformatics, Molecular Docking, AMLGraduated as the most outstanding student in my major. Maintained cum laude GPA since the first year up until the last year, while participated in a lot of student activities. Took parts on Biochemistry Sport & Art League as the Head of Design & Creative led a team of 9 amazing people. Roles include:· Directed design goals and facilitated multidisciplinary design discussion for the team· Guided team on executing designs for… Show more Research: Bioinformatics, Molecular Docking, AMLGraduated as the most outstanding student in my major. Maintained cum laude GPA since the first year up until the last year, while participated in a lot of student activities. Took parts on Biochemistry Sport & Art League as the Head of Design & Creative led a team of 9 amazing people. Roles include:· Directed design goals and facilitated multidisciplinary design discussion for the team· Guided team on executing designs for social media, print design, fine arts, as well as still and moving documentation, created copy guidelines, initiated each branch competition logos and design pattern· Communicate design needs from other departments and maintain feedback loop for design progressI also joined in other 12 student's event activities and mostly took parts as the event and creative staff, and was a part of student's executive board for three consecutive years. University years were definitely lots of fun! Show less
Experience

IPB University
Jan 2020 - Jun 2020Under the Department of Communication Science and Community Development. My role was to teach general sociology to the freshman year students.· Actively engaged with and taught to 70+ freshman year students· Conducted active-class learning both offline & online sessions· Facilitated discussion forums for students to dive deeper into several related human-centric topics Assisted the common class year program under the Department of Chemistry, Faculty of Mathematics, and Natural Sciences.· Conducted weekly basic experiments inside the laboratory for the middle term and followed by teaching through online assistant groups for the final term· Operated laboratory analytical tools and provided guidance for students· Reported weekly and monthly analytics about students' performance in the laboratory
Assistant Lecturer, General Sociology
Jan 2020 - Jun 2020Laboratory Assistant, General Chemistry
Jan 2020 - Jun 2020

Alphalitical
Dec 2021 - Feb 2022UI/UX DesignerAlphalitical is a social media agency with public figure clients, building a social media listening platform.· Conducted user research and competitors analysis to social listening platforms· Conceptualized sitemaps, defined scope and information architecture for the MVP· Designed wireframe and iterate upon feedback and inputs from stakeholders and end users· Converted wireframe into high fidelity interface and hand-off to developers in advance prior grooming

Bobobox
Mar 2022 - Mar 2025Previous projects:· Led the research & design efforts for Bobocabin product landing page web revamp· Enhanced user engagement with B-pad, an IoT room control tab, through iterative designs for a new branch of Bobocabin· Increased ancillary revenue contribution by designing room selection with rate plan in Bobobox app and website· Optimize feedback collection by creating in-app customer reviews and NPS score ratings· Designed the internal knowledge base of the company by designing and developing the internal website documentation (no-code implementation) Show less
Sr. Product Designer Associate
May 2024 - Mar 2025Product Designer
Mar 2022 - Apr 2024

Darisinicom
Aug 2022 - Nov 2023Product Designer (Volunteer for Nonprofit Organization)Darisinicom provides ticketing space for events dedicated for goodwill, from communities (DarisiniCircle) for the greater public (18.239 registered users).· Attracted growth members of DarisiniCircle registered and events held within a year after release by designing key flow of DarisiniCircle, create events and add ticket types· Created the dashboard for ticketing sale details for DarisiniCircle, supercharged the calculation of earnings from event collected by taking 0% platform fee from the service Show less

Bookipi
Mar 2025 - nowAI Product DesignerBookipi is an AI-powered business platform for freelancers & small businesses that streamlines all things business-related; from invoicing, estimates, payments & more (+1 Million Downloads in PlayStore, +800k Downloads in Apple Store).Currently designing exciting AI product experiences 🪄
Licenses & Certifications
- View certificate

User Experience Design
Georgia Institute of TechnologySept 2020 - View certificate

User Experience Writing
MORETALKSept 2020 
IELTS - CEFR Level C1
British CouncilFeb 2025
Honors & Awards
- Awarded to Syahra A.Top 10 Design Telkom DCDT Design Challenge Telkom Design Indonesia Apr 2021 Designed an Indonesian daily check-in journal to help identify tracing risk of exposure contacts from Covid-19 patients.
Languages
- enEnglish
- jaJapanese
- inIndonesian
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