Sonya Song

Experience

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  Shandong TV Station

  Feb 2000 - Oct 2000

  TV Show Host

  - Interview personalities and host talk show.- Program planning. - Conduct post editing.- Recorded the narration for production.

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  Shanghai BIZ – A Japanese Version Financial Weekly Magazine

  Jun 2004 - Jan 2005

  Journalist

  - Write feature articles.- Interview personalities at economic activities/summits.- Translate Chinese version press releases into Japanese.- Proof review contents.

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  D&B Marketing Services Co., Ltd., Shanghai, China

  Aug 2007 - Aug 2010

  Sales Supervisor and Operation Manager

  - Help clients achieve brand and marketing targets:by integrating multiple direct marketing advertisement tools.- Generate and perform marketing plans to help organizations raise funds.- Organize sales driven events for customers.

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  LifeVantage

  Oct 2011 - Apr 2016

  Sales Manager

  - Responsible for growth in sales:Number of independent distributors, retention, total sales.- Design and execute Sales related strategic plan:Including all sales activities, promotional plans and events with distributors.- Sales force supporting and mentoring.- Strategy and implementation evaluation:Analyze the effectiveness of tools and initiatives in the market.- Project management:Direct and oversee communications and job tasks between departments and markets. Show less

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  USANA Health Sciences

  Apr 2016 - Jan 2018

  - Develop and execute annual local marketing plan in alignment with corporate objectives to increase brand awareness and sales.- Manage and facilitate marketing campaigns, communications, launches, promotions and public/media relations- Formulate and coordinate marketing activities and events to promote products and corporate image.- Work closely with department managers (sales & training, customer service and events) to ensure the alignment of marketing strategy.- Develop local sales tools in support of field sales objectives.- Train field force on the effective use of marketing and sales tools. Show less - Liaison between home office and China market, providing support and project management.- Facilitate product launches, China and International Conventions and global recognition.- Mentor and train international office staff and enforce processes and procedures.- Assist general manager and other key department managers in planning and implementing strategies and initiatives to increase the KPI’s.- Keep home office operation up to date on the current local market business environment, regulations and compliance. Show less

  • Marketing and Communication Manager - US Field Development USANA

    Apr 2016 - Jan 2018

  • International Support - China

    Apr 2016 - Jul 2017
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  LifeVantage Corporation

  Jan 2018 - Jun 2021

  - Expand Cross Border Ecommerce sales into China market, includingstrategic planningLocal license acquisitionsVendor searching, negotiation and managementMerchant owned platform building and improvementNew product launchLocal social media marketing strategyCompensation plan designSales force engagementLocal regulatory compliance- Prepare and implement sales strategies to ensure organic sales growth.- Conduct product and business skill trainings to coach field sales force.- Project management, direct and oversee communications and job tasks between departments to support sales expectations. Show less

  • Associate Director - Field Development at LifeVantage

    Sept 2020 - Jun 2021

  • Sr. Field Development Manager

    Jan 2018 - Sept 2020
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  USANA Health Sciences

  Jun 2021 - Jun 2023

  Sr. Field Development Manager

  - Provide one-on-one and group coaching programs for selling and recruiting, including but not limited to company, business model and core competency skill sets and the company Policies and Procedures. - Empower, promote and develop team leaders and work with them to use the tools provided by the company to create a system that can be duplicated for their teams. - Evaluate and analyze activation strategies and systems for improvements and efficiencies. Drive development of new leaders to reach forecasted promotion goals while attaining the compensation payout targets within the operating plan. - Manage and participate in recognition at local, regional and national events.- Foster a community and team environment by offering associates a place to share and foster new relationships while celebrating achievements and efforts big and small.- Develop relationships with associates and deliver high levels of client care.- Identify and elevate success stories for use in company-wide events and marketing. - Balance engagements across the sales lifecycle to maintain desired pipeline levels for long, medium, and short-term sales. Show less

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  AC Arches

  May 2023 - now

  Founder at AC Arches Business Development, LLC