Amanda (Meixner) Rocchio

Experience

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  Showtime Networks

  Sept 2010 - Dec 2010

  Showtime Ambassador

  ● Manage USC facebook community for Showtime ● Increased facebook reach by 200% in one semester● Promoted the Showtime Brand and shows to the USC community● Setup campus events such as booth giveaways and screenings, including an on-campus premiere of Dexter, Season 5● Managed a granted budget of $500 to assist with events and promotions● Acted as a liaison between the Showtime headquarters and college students

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  Showtime Networks

  Feb 2011 - May 2011

  Sales/Marketing Intern

  Helped create new marketing strategies and promotional items for Showtime’s series while shadowing the executive assistant to the SVP of Showtime television network.● Conducted research for sales and marketing strategies ● Help create creative decks for sales presentations ● Reviewed marketing and sales presentations ● Communicated weekly with customers to accommodate their needs/questions ● Organized office supplies and managed office inventory for improved efficiency

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  Atari Games

  Jun 2011 - May 2012

  Social Media Marketing Intern

  Planned comprehensive tactics for marketing and social media strategies at the LA- based home office of this international video game publisher. Created status reports and grids to track progress and help measure the success of our marketing and social media campaigns. Worked creatively as needed on game box art for AAA console releases such as Centipede: Infestation on Nintendo Wii. Used social media tools such as Wildfire, Hootsuite, and Sysomos to generate quality promotions, online and through Facebook.● Was promoted to paid intern/community manager at conclusion of 3 month, summer internship while earning college credit● Helped create marketing decks with extensive budgeting, media, and PR plans ● Conducted research for marketing and social media strategies initiatives ● Daily outreach to large, mid-size, and niche companies in pursuit of PR opportunities and cross-promotional partnerships relating to our current releases● Managed large gaming communities and forums, including the Atari Brand Page and Test Drive Unlimited 2 Pages ● Assisted in the event planning of the company booth for Entertainment Electronic Expo (E3) ; giveaways, daily contests, and game demos Show less

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  BLITZ

  May 2012 - Nov 2012

  Social Media Marketing Intern

  Executed comprehensive marketing and social media tactics for various agency clients such as Icelandic Glacier, Homeexchange, Dole, and Nike. Created unique and fresh content for various social media platforms including Facebook, Twitter, Pinterest, and Blogs. Worked closely with account managers to make sure clients’ needs were met. ● Wrote creative blog posts for various different campaigns● Created and executed a new Pinterest strategy for Homeexchange that successfully increased the number of followers and pins by 30% in 3 weeks● Trusted to create Facebook and Twitter content for larger accounts such as Dole and Icelandic Glacier ● Conducted outreach research for numerous different campaigns and influencers and presented the information internally to high-level account executives● Monitored various different social media channels on a daily basis to identify and track trends Show less

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  Ellie.com

  Aug 2012 - Nov 2013

  Executed various marketing activities in a high-paced, startup environment. Gained hands on experience with different areas of marketing from social media content managing, to PR outreach, to event planning to blogging. Successfully grew Ellie’s social media audience and engagement. Played an intricate role on Ellie’s marketing team and entrusted to partake in high-level decision-making.● Responsible for managing Ellie’s social media campaigns on Facebook, Twitter, Pinterest, Instagram and Tumblr ● Managed & Analyzed social channels through tools including Tweetdeck, Refollow, Woobox, Google Analytics, and Sailthru. ● Helped to implement an overall PR outreach strategy and reached out to over 500 bloggers who successfully boosted subscriptions by 20% ● Interfaced with editors of large fitness publications leading to featured articles in Shape Magazine and Fitness Magazine ● Budgeted and planned the creation and shipment of 300 fitness blogger giveaways for the event, Fit Bloggin’ 2012 ● Supported the marketing team in all aspects including the planning of promotions, events, and sales Show less

  • Social Media Coordinator

    May 2013 - Nov 2013

  • Social Media/Marketing Associate

    Aug 2012 - May 2013
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  University of Southern California

  Jan 2013 - Apr 2013

  TA
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  Dromo.co

  May 2013 - Mar 2014

  Freelance Writer

  - writer for the Fitness & Health column of Dromo.co

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  Beachbody

  Nov 2013 - May 2018

  Entrusted with the overall strategy, design and execution of social media for multiple Beachbody brands including 21 Day Fix Franchise (21 Day Fix, 21 Day Fix EXTREME, FIXATE) Country Heat & Body Beast. • Responsible for managing social pages on Facebook, Twitter, Pinterest, Instagram, & Snapchat• Develop strategy, copy, & creative assets across all assigned Beachbody brands• Grew 21 Day Fix IG from 0 to 338k followers in under 2 years, grew FB from 0 to 530k likes in 3 years, grew twitter from 0 to 54k followers in 3 years, & grew Pinterest from 0 to 39k followers in 1 year • Grew County Heat Dance IG from 0 to 40.5k followers in under 1 year, grew FB from 0 to 144k likes in under 1 year, & grew twitter from 0 to 2.1k followers in 1 year • Photographer on all on all our 21 Day Fix monthly food shoots • Manage coordinator and approve all social copy • Play a key role in developing the weekly meal prep series on the Beachbody Blog • Extensive knowledge of Photoshop & Lightroom allows for complete control over social media assets & design• Ran successful campaigns tied to CPA goals and specific launches• Analyze social statistics and ROI across all brands using tools like Simply Measured, Infegy, Sysomos, & Native Platform reporting pulls• Well versed in Instagram stories, Facebook LIVE & Snapchat Show less

  • Social Media Content Producer

    Apr 2017 - May 2018

  • Social Media Manager

    May 2015 - Apr 2017

  • Social Media Strategist

    Nov 2013 - May 2015
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  Master Your Health LLC

  Jan 2016 - now

  CEO | Entrepreneur | Social Media Influencer | Nutrition Advocate |

  - a nutrition and fitness influencer (@MeowMeix) empowering you to take your health back- advocate of whole food nutrition - recipe developer - promoter of all things healthy lifestyle related - content creator - digital campaigns with The Wonder Pistachios Company, Fabletics, MealPlan and more!

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  Yoga Vida NYC

  Jan 2016 - Jun 2016

  Social Media Contractor

  Entrusted with the overall strategy, design and execution of social media along with my colleague Vicki Morton.

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  The Digital Renegades

  Jan 2018 - now

  Influencer

  To work together on brand deals, please reach out to my agent Christina at christina@celebexperts.com and find my deck and stats here: https://thedigitalrenegades.com/meow-meix

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  Fitplan Technologies Inc.

  Jun 2018 - Dec 2018

  Director of Mealplan Content & Influencer Success

  The lead on all content things for Mealplan App and Management of Influencer Relations for Mealplan App