Laura Mascia

Experience

• 

  AppForSport - PrenotaUnCampo.it

  Mar 2015 - May 2015

  Digital Marketing Manager Assistant

  Support in Digital Marketing, Market Analysis and Management of special projects and Collaborations with sports companies.

• 

  Hasbro

  Feb 2016 - Jul 2016

  Brand Manager Assistant

  - Support in the implementation of marketing plans and in the product localization process - Monitoring and analysis of sell-in and sell-out data, market share and competitive analysis - Development and implementation of promotional operations, support and coordination of special projects with internal and external agencies and management of the marketing mix levers.

• 

  Groupe Lactalis

  Sept 2016 - Apr 2017

  Sell-out Department Intern

  - Coordination with agencies for in-store activities and display implementation - Support in the development of shelf management projects - Analysis of competition and monitoring of new market launches - Creation of reports using IRI and internal data

• 

  TOD'S Group

  Jun 2017 - Feb 2020

  - Management of the relationships with external suppliers to activate special projects and commercial initiatives- Support the Buyer E-commerce Merchandiser on defining the merchandising mix and selection of the products during the buying season- Develop and implement the visual merchandising activities- Support the Web Marketing Coordinator on implementing e-marketing campaigns considering both commercial pushes and brand editorial communications- Management of the Newsletter calendar considering the commercial and marketing plan- Coordination of orders related to gifts and packaging for special moments- Analysis and reporting of the main KPIs and traffic perfomance by Google Analytics and internal SAP tool (QlikView)- Support the Regions to implement the commercial strategy and brand communication on the online platforms Show less - Project Management of the website for Hogan and Fay brands, bug reporting and resolution, management and updating of editorial content, development of a new product customization project, redesign of the new Hogan website - Strategic planning, management and monitoring of the main Digital Marketing channels: Google and Baidu Search Engine Marketing, Programmatic and Reservation Display, activation of the Affiliation channel in the main brand markets - Performance Analysis using Google Analytics 360, Facebook Business Manager and internal SAP tool (QlikView) - Creative conception, planning and campaign management of Social Media Advertising (Paid) - Support the Regions (China, Europe and USA) to implement the commercial strategy and brand communication on the online platforms- Budget supervision of the digital department Show less

  • E-commerce Specialist

    Jan 2019 - Feb 2020

  • Junior Digital Project Manager

    Jun 2017 - Jan 2019
• 

  Gruppo Miroglio

  Feb 2020 - Sept 2021

  Online Store Manager
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  Giorgio Armani

  Jun 2022 - now

  E-commerce Store Manager