Moises Hernandez, PMP

Experience

• 

  Universidad Panamericana

  Jan 2008 - Jul 2010

  Promotion Assistant

  Promotion of the Engineering programs at Universidad Panamericana. Management of new applicants and freshman student’s database. People management of two trainees. Event organization and logistics.

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  Daimler México

  May 2011 - Feb 2017

  • Project Management: Managed B2C and B2B marketing and commercial projects, overseeing project scope, cost, objectives, milestones, work plans, KPIs, and deliverables.• GTM Plans: Followed up on the company's go-to-market plans to ensure successful execution.• Status Reporting: Presented project status to senior management, providing clear and concise updates.• Stakeholder Management: Managed international stakeholders to ensure alignment and effective communication.• Competitor Analysis: Developed competitor analysis to inform strategic decisions.• Customer Journey Monitoring: Monitored the customer journey to enhance user experience.• Sales KPI Reporting: Reported sales KPIs to senior management to track performance.• Team Management: Managed staff for project execution, including one Jr. Project Manager.• Market Research: Conducted qualitative and quantitative market research to analyze market trends.• Commercial Support: Provided commercial support to the dealer network.• Event Organization: Organized corporate events to enhance brand presence.Achievements:• Brand Leadership: Supported the DD15 Truck project launch, establishing the brand as a top market leader.• GTM Strategy: Collaborated and managed the go-to-market strategy development project.• Sales Strategy: Developed and implemented a new used truck business strategy with Germany and the US, achieving record sales and reducing inventory by 30% during 2015 and 2016.• Communication Improvement: Collaborated on the development of playbooks and sales war-room, improving communication and increasing sales volume by 20% in 2015.• Project Efficiency: Reduced scope, time, and cost deviations in projects by 35% through the development of project management tools and processes. Show less • Project Management: Managed sales Six Sigma and process improvement projects to enhance operational efficiency.• Innovation Culture: Promoted a culture of innovation within the company to drive continuous improvement.Achievements:• Overtime Reduction: Reduced workshop overtime by 30%, contributing to achieving black zero.• Customer & Dealer Satisfaction: Increased customer and dealer satisfaction index by 11% by coordinating four innovation events and completing 32 improvement initiatives between 2012 and 2013.• Award-Winning Project: Planned, supervised, and coordinated a project that developed a new web-control system, reducing the sales process by 60% and increasing customer satisfaction index by 5% in 2012 (Winner of Best Innovative Project).• Process Mapping: Conducted process mapping of Daimler’s sales processes in Mexico and the US. Show less

  • Sales and Marketing Project Manager

    Feb 2014 - Feb 2017

  • Sales and Marketing Continuous Improvement Specialist

    Nov 2011 - Feb 2014

  • Continuous Improvement Trainee

    May 2011 - Nov 2011
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  Freelance

  Feb 2017 - Dec 2023

  Marketing & Social Media Consultant

  • Digital Marketing Strategy: Manage digital marketing strategies to drive growth for SMB advertisers.• Social Media Management: Develop and execute content for social media platforms, including Facebook and Instagram.• Facebook Ads Campaigns: Manage Facebook Ads campaigns to optimize reach and engagement.• Analytics & Reporting: Share and interpret Facebook Analytics data to provide actionable insights to clients.• Copywriting: Create compelling copy for Facebook and Instagram posts.• Content Calendar: Develop and monitor a social media content calendar to ensure consistent and strategic posting.Achievements:• Revenue Growth: Increased Music School client revenue by 33% in 2018.• Follower Growth: Increased Facebook followers of Music School client by 200% in 2019.• Lead Generation: Increased sales leads by 500% for a real estate development client in Q1 2022. Show less

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  MetLife

  Feb 2017 - Nov 2017

  Commercial Project Manager

  • Project Management: Managed a New Product Development (NPD) project, defining KPIs, deliverables, schedule, and costs.• KPI Reporting: Reported KPIs to senior management to track project progress.• Project Monitoring: Monitored the project management plan to ensure alignment with goals.• Customer Journey Mapping: Mapped the customer journey to enhance user experience.• Status Presentations: Created top management status presentations to communicate project updates.• Stakeholder Communication: Facilitated meetings with key leaders and project team members to ensure effective communication.Achievements:• Sales Funnel Implementation: Directed the creation and implementation of a product sales funnel.• Process Improvement: Improved the sales process by 20%.• On-Time & On-Budget: Completed all phases of the project on time and on budget.• Startup Support: Advised and supported a Fintech Startup in MetLife's Inclusion Plus contest, winning second place and receiving a $25k investment fund. Show less

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  Steelcase

  Apr 2018 - Aug 2019

  LATAM Channel Marketing Specialist

  • Brand Building: Led B2B and B2C brand-building projects across 15+ countries.• Marketing Plans: Monitored regional marketing plans and managed a budget of $500k.• Product Launches: Coordinated successful new product launches in LATAM.• P&L Analysis: Supported P&L analysis for new product introductions.• Client Engagement: Organized client-focused webinars and brand awareness events.• Brand Consistency: Ensured brand consistency across social media channels.• Market Research: Conducted qualitative and quantitative market research.• Campaign Management: Managed multichannel campaigns and segmentation strategies.• Brand Activation: Orchestrated brand-activation events to elevate brand awareness.Achievements:• Timely Project Completion: Completed marketing plan projects promptly.• Budget Management: Successfully managed the annual marketing budget, achieving a 10% cost reduction in 2018.• Strategic Partnership: Established a strategic partnership and executed a branding initiative, resulting in a 15% sales increase in Argentina.• Event Impact: Orchestrated brand-activation events, elevating brand awareness among Key Opinion Leaders by 10% and driving a 40% increase in demand generation during events.• Customer Engagement: Boosted customer engagement by 65% on social media by localizing content in Spanish and Portuguese for the Latin America region. Show less

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  BBDO Dublin

  Oct 2020 - Sept 2021

  Account Executive

  • Integrated Marketing Programs: Conceptualize, sell, and deliver integrated marketing programs across print, digital, mobile, and video platforms.• Client Liaison: Identify and address clients' advertising requirements through effective communication and collaboration.• Campaign Management: Manage ATL (Above The Line) and digital marketing campaigns, ensuring successful execution and delivery.• Market Analysis: Develop competitor and market trend analysis to inform strategic marketing decisions.• Campaign Monitoring: Monitor and analyze marketing campaigns to optimize performance and ROI.• Agency Management: Oversee media, digital marketing, and PR agencies to ensure alignment with marketing objectives.• Market Research: Conduct market research for the consumer goods (FMCG) industry to identify opportunities and trends.Achievements:• Newsletter Development: Created a monthly newsletter analyzing competitors and trends in the tourism industry, increasing customer satisfaction.• Revenue Growth: Contributed to 20% growth in 2021 by developing a branding and creative strategy that articulated a clear value proposition.• Marketing Dashboard: Developed a marketing dashboard to monitor digital, advertising, and media metrics for clients.• Project Management Tools: Implemented project management tools to monitor the execution of marketing campaigns. Show less

• 

  Meta

  Sept 2021 - Aug 2022

  Growth Program Manager

  • Program Development: Develop and manage growth programs for SMB advertisers, driving scalable revenue growth in APAC, LATAM, and CEE regions.• Stakeholder Collaboration: Liaise with internal teams and Meta Authorized Sales Partners to operationalize and scale solutions.• Cross-Functional Coordination: Coordinate teams across different geographies and time zones to ensure seamless program execution.• Digital Marketing Solutions: Develop playbooks with digital marketing strategies for E-commerce, Retail, and CPG industries.• Project Management: Define program scope, timeline, and deliverables. Coordinate meetings with key leaders and project team members.Achievements:• GTM Framework: Built the foundations and go-to-market framework for the SMB target segment.• Timely Execution: Completed the pilot phase of the program on time.• Communication Strategy: Designed an effective communication strategy, praised by the Senior Program Manager.• Cross-Functional Engagement: Fostered cross-functional engagement, enhancing global team involvement, recognized by the Director. Show less

• 

  LinkedIn

  Aug 2022 - now

  Product Marketing Manager, EMEA & LATAM

  • Product Positioning: Develop strategic messaging based on market and customer insights.• Market Research: Identify trends, customer needs, and competitive landscape.• Sales Enablement: Create impactful presentations and battle cards.• GTM Strategy: Plan and coordinate product launches for market entry.• AI Agentic GTM: Lead go-to-market strategies for AI and Agentic Solutions.• Competitor Analysis: Leverage marketing intelligence for strategic decisions.• Program Management: Lead HOLA ERG initiatives for an inclusive workplace. Show less