Rail Gabdullin

Experience

• 

  Salavat Yulaev, Ice Hockey Team

  Apr 2015 - Oct 2017

  Social Media Manager
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  Avito

  Oct 2017 - Feb 2018

  Account Manager
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  Pobeda Digital Agency

  Feb 2018 - Feb 2019

  Account Manager

  Developed long term relationships with over 40 new clients by creating online marketing strategies and closely collaborating with advertising and creator teams to boost business.

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  Moscow Bicycle Festival

  Feb 2019 - Jul 2020

  Head of Promotion

  - Established an promotion system that attracted around 50,000 offline participants for each of the 3 annual events by launching an event website, paid traffic and direct marketing campaigns, managing online community.- Set up online marketing campaign that provides 2,620 offline participants for the fixed Guinness World Record - Launched an offline bicycle city quest with above 2,000 participants by designing the application concept, creating product requirements for developers’ team, managing its content and online promoting. Show less

• 

  Urent

  Jul 2020 - now

  - Achieved reduction in operational costs for rides revenue by establishing data-driven tasking for swapping batteries and relocation operations supported by an optimized interface of its execution.- Increased the scooters usage by tasking of relocation operations on demand prediction-based distribution algorithm.- Reduced the wage costs by developing an automated validation process for "useful actions" (battery swapping and bike relocations) performed by executors and streamlining the payout calculation.- Reduced the number of tickets that support operators handle by creating a chatbot with an NLP-solution. Show less - Created from scratch the system that started up and built the promo-sales department by establishing the workflow, working spots, schedule system, guidelines, payout system and developing the motivation plan, and automating all processes by developing a telegram chatbot.- Implemented the chatbot workflow solution within the promo-sales department for other operation functions. That solution made it possible to create a piecework motivation by analyzing the business processes, in-depth interviews with the stakeholders and users, handling the backlog, introducing features for users and getting feedback. Show less

  • Product Manager

    May 2021 - now

  • Deputy Commercial Director

    Jul 2020 - May 2021