Aaron Keeffe

Experience

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  MinterEllison

  Aug 2000 - Jun 2002

  Project Management Clerk
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  Flight Centre Travel Group

  Aug 2004 - May 2008

  Travel Consultant

  Reported to: Team LeaderResponsible for all facets of travel arrangements for leisure clients, and hitting weekly, monthly and annual financial targets and KPIs. Qualifying customers, booking through wholesalers and airlines, navigating airline rules and taxes to process changes.Achievements: Proficiency in Galileo native CRS Leading Covermore Insurance sales 2005 Peregrine/Gecko’s Agent of the Year 2006

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  Corporate Travel Management (CTM) AU/NZ

  May 2008 - Feb 2010

  Corporate Travel Consultant
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  Peregrine Adventures

  Feb 2010 - Mar 2011

  Travel Consultant
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  Flight Centre Travel Group

  Mar 2011 - Apr 2013

  Business Development Manager

  Reported to: Corporate Traveller Team LeaderResponsible for acquiring new SME business for Flight Centre corporate division, Corporate Traveller. Total accountability for entire sales funnel from sourcing leads, cold calling, securing agreement and managing new accounts relationship with travel consultants. Account management required problem solving for travellers in emergency situations.Achievements: Exceeded $2m sales budget each year Proficiency in Salesforce

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  Egencia Australia

  Apr 2013 - Mar 2015

  Working with the clients I had brought on board in my previous sales role, as well as several global expansion clients, I worked with a national portfolio of clients and achieved a 100% retention rate.My day to day role included - strategic planning for growth and retention - change management for new clients implementing Egencia services - training for client users and staff- building multi level relationships with management and key stakeholders - developing and implementing marketing strategy and hosting events Show less As the first Egencia employee in the Melbourne market I was responsible for developing the brand and raising awareness of the ground-breaking technology behind the company. I was responsible for all elements of the sales cycle from developing leads through to training and implementation, and worked with account management to ensure retention and full uptake of Egencia's services by new clients.My day to day role included - lead sourcing- brand awareness and development- setting and attending all client meetings - preparing and managing local and global tender and RFP responses - negotiating and preparing pricing within a low margin fee for service model Show less

  • Corporate Account Manager

    Jun 2014 - Mar 2015

  • Corporate Sales Manager

    Apr 2013 - Jun 2014
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  Law In Order Pty Ltd

  Jun 2015 - Jul 2016

  Business Development Manager

  Reported to: Director of SalesResponsible for managing relationships with decision makers at Victorian law firms to grow sales of outsourced litigation support services including AI systems (Relativity), and virtual courtrooms. Achievements: Led Victorian Sales team for 2 months after Victorian Sales Manager took redundancy. Took the lowest performing team on 21014/15 to the highest performing in 2015/16. Developed marketing strategy for Victoria, first of its kind. Grew value of portfolio by 30% in first 6 months.  Implemented new internal meetings processes after highlighting hundreds of lost hours in productivity for operations staff attending sales meetings Show less

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  InfoTrack AU

  Jul 2016 - May 2017

  Business Development Manager

  Business Development Manager responsible for finding leads and securing new business for a leading SAAS provider in the legal and professional services market. Responsibilities included demonstrating and training on new software products.

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  Trek Bicycle

  May 2017 - Apr 2024

  Reported to: Ascend Country Manager Remit: Operational support for 37 dealers and 47 company owned stores Responsible for all sales, account management, training, hardware installation, implementation and training, data analysis, reporting, first level technical support, inventory management support and reporting for stores using Trek’s in house retail management software, Ascend. Achievements: Produced full suite of training videos (Loom) to replace outdated training content and promote updates. Trained dealers and staff at all stages from implementation, and on a needs basis for targeted improvement for existing users. Trained business owners on analytics and reporting tools. Led development of a new sales pipeline for prospective Ascend dealers, and provided demonstrations and site assessments during pre-sales  Implemented on-location installation for new users, including hardware and software installation, full inventory stocktake and staff training. Used SQL and SSMS for custom queries and troubleshooting Managed e-commerce sales through Locally integration with Trek B2C site, and provided technical support to Shopify implementation for 3rd party B2C website developers. Data Analysis and Visualisation to assist businesses in identifying areas of improvement, highlighting red flags in inventory and designing process improvements.  Administration of CSAT survey system Listen 360, used Jira for tech support tickets and Microsoft Dynamics CRM for escalation of 2nd and 3rd level support and developer tasks. Show less Reported to: Retail Manager Australia, District Manager Victoria Remit: Leadership of Trek Retail outlet and workshop with responsibility for personnel, inventory and P&L for the store Direct reports: 4-20Responsible for hiring, training, and management of all staff. Responsible for profitability of store with control of purchasing, cycle count stocktake, banking, shrinkage management, visual merchandising and local store marketing including events.Achievements: Turned around declining and unprofitable Prahran store to restore sustained profitability and become most improved company-owned Trek store by March 2020. Managed Prahran and Essendon stores through transition from independent dealership to company-owned Trek store. Turned around Port Melbourne store from last ranked store in Australia in April 2020 to most improved in 12 months.  Hired 4 staff and trained one more who went on to become full time store managers. Great Place To Work scores 93, 100, 97, 95 Developed and managed Trek Australia’s presence on Zwift, including hosting weekly events with ~80-120 riders since March 2020. Trek requested I continue in this role after my redundancy in April 2024. Utilised by marketing and events team at multiple events including 2022 UCI World Championships in various roles including retail and mechanical support at activations, hosting Instagram takeovers, hosting live events and in-terviewing athletes (Emma Jeffcoat, Alberto Contador). Show less

  • Ascend Technical and Customer Support

    Jul 2023 - Apr 2024

  • Store Manager

    May 2017 - Sept 2023
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  MAAP

  May 2024 - now

  Customer Service Manager