Rohan Jha

Experience

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  MTV

  Jan 2001 - Jan 2001

  Summer Trainee
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  Lowe India

  Apr 2002 - Jan 2003

  Management Trainee (Client Servicing Executive)

  Conceiving, planning and executing Marketing plans for new and existing shows on the channel- Liaisoning with Advertising, Media and PR agencies to ensure all around marketing support for brands- Leveraging various facets of Marketing Communication like Mass Media (Press, Radio, Outdoor), Internet, Direct Mailers, Events & Ground Promotions, Tie-ups & Cross Promotions for existing brands and new shows- Selecting & prioritizing markets on the basis of TAM Data, to optimize the results of Marketing Communication activities. Show less

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  Zee TV

  Jan 2003 - Jun 2004

  Marketing Executive

  - Conceiving, planning and executing Marketing plans for new and existing shows on the channel- Liaisoning with Advertising, Media and PR agencies to ensure all around marketing support for brands- Leveraging various facets of Marketing Communication like Mass Media (Press, Radio, Outdoor), Internet, Direct Mailers, Events & Ground Promotions, Tie-ups & Cross Promotions for existing brands and new shows- Selecting & prioritizing markets on the basis of TAM Data, to optimize the results of Marketing Communication activities. Show less

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  Sony Music Entertainment India Pvt Ltd

  Jul 2004 - Mar 2015

  Job Profile: Bollywood Soundtrack Acquisition & MarketingAcquiring Hindi film soundtracks, and conceiving, planning and executing content, marketing & revenue strategy for all Film and Non-film releases.Key Responsibilities- Interact with and nurture relationships with Actors, Composers, Singers, Film Producers & Studiosand Film Directors of projects undertaken and potential acquisitions- Analyse the commercial potential of a soundtrack, and accordingly negotiating the best possiblecommercial, financial and legal terms with Producers and Studios to acquire content- Head of Media Planning & Buying - TV & Digital Media- Head of Traditional and New Media Promotions Show less Job Profile :Conceiving, planning and executing marketing strategy and marketing promotions nationally for all Film and Non-film productsKey ResponsibilitiesStrategising and executing marketing communication and media strategy for all productsKeeping abreast with media trends and media consumption, and deploying this information to optimize media buying (Television and Web) and media exposure of productsForging long-term and tactical partnerships and associations with all major networks across media - TV, Radio, Web, Print Publications and PRRegularly interacting with and nurturing relationships with Actors, Producers and Directors of projects undertaken and potential acquisitions Show less

  • General Manager - Media & Promotions

    Jul 2004 - Mar 2015

  • Deputy General Manager - Marketing & Promotions

    Jul 2004 - Jul 2011
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  Sony Music Entertainment India Pvt. Ltd

  Apr 2019 - Jun 2021

  Director - Pop Music Division & Promotions

  Job Profile : PromotionsKey Responsibilities- Conceive and execute ‘creative presentation’ and commercial exploitation strategy for the soundtrack,and optimizing product profitability- Conceive and execute marketing communication and promotions strategy across TV, Radio, Web/Online and Social Media Platforms.- Regularly optimize efficacy of promotional and paid-for activities across TV, Radio, Mobileand Web/Online using audience measurement data and analytics – RCS/Aircheck (TV & Radio), YouTube Analytics, Facebook Analytics, Tubular, vidIQ, AdSense, AdWords, TAM/BARC, Ormax- Forging long-term and tactical partnerships and associations with all major networks, brands andorganizations in aforementioned media- Aligning, guiding & motivating a team of 3 enthusiastic & passionate individualsJob Profile: Head, Pop Music In a global first in Sony Music - I conceived, developed and orchestrated the implementation of a Digital Ecosystem with the key focus on discovery, promotions and monetization of Alternate/’Indie’ music and talentKey Responsibilities- Charting and execution of roadmap for Talent Discovery, Acquisition & Content Developmentthrough digital initiatives- Developing Label Business and New Business revenue model for acquired Talent- Designing, building and implementing integrated systems and processes for enhancing Marketing & Revenue output- Creating, managing and optimizing Label and Artist YouTube channels and Social Media Capital- Leading a 7 member team for Artist interface, Business development and Operations Show less

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  Sony Music Entertainment India

  Jun 2021 - now

  Director - Bollywood & Pop Repertoire
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  Sony Music Entertainment India

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  Director - Bollywood & Pop Repertoire