
Ali Siddiqui
Engineering Intern

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About me
Director, Customer Care EEME & CIS at Cepheid, a Danaher Company I Driving Post-Sales Customer Experience (CX) & Revenue growth through Service Delivery Solutions & Channel Partner Programs
Education

University of Cambridge
2005 - 2007Edexcel A Levels Math, Physics, Chemistry
National University of Computer and Emerging Sciences
2007 - 2011BS (Telecommunications) Computer Systems Networking and Telecommunications 3.07 / 4.00Activities and Societies: • College Pool (Billiards) team member at Intra-University tournament, FAST-NUCES • Achieved 2nd position in Inter-University Table tennis tournament at FAST-NUCES, Karachi • Centurions Basketball Team Captain at Intra University Tournament at FAST-NUCES, Karachi • Marketing & Advertising Head at Procom.net 2011, FAST-NUCES Course subjects included Data Communication & Networks, Network architectures, Telecommunication systems, Technical Report Writing and Telecom Law & Regulations. In addition to these subjects, my experience at the university improved my time management skills, working under pressure and also enabled me to organize tasks and assignments according to deadlines. I was also required to present my regular semester work to my professors which helped me groom my communication and presenting… Show more Course subjects included Data Communication & Networks, Network architectures, Telecommunication systems, Technical Report Writing and Telecom Law & Regulations. In addition to these subjects, my experience at the university improved my time management skills, working under pressure and also enabled me to organize tasks and assignments according to deadlines. I was also required to present my regular semester work to my professors which helped me groom my communication and presenting skills. I was also responsible for writing the project report for my final year project (wireless communication through Zigbee). It included the set up of wireless links from the user end to the device control end and the setup of infra red detectors detecting objects at a particular range and moving camera towards the detected object. Final Year Project - Awarded 3rd position at Procom.net 2011, gaining national recognition Show less

Heriot-Watt University
2013 - 2014Master of Science (MSc) International Business Management (Finance)Activities and Societies: Member of the Table tennis club Member of the Music Club Units Include – International business, Operations management, Finance, Business Economics, Competitive Strategy, Financial AnalysisSpecializing in areas of Financial Analysis, Cash flow & Profit loss Analysis, Project Management & Budgeting, Market Research & Analysis, Stock/Firm Valuations etc.Dissertation: Perceptions about Islamic Banking and Finance in the UAE

University of Cambridge
2004 - 2005IGCSE O Levels 9 Obtained to include Math, English, Computers
Experience

Saudi Bell
Jul 2009 - Sept 2009Engineering Intern
BTC Networks
Dec 2009 - Jan 2010Engineering Intern• Developing knowledge of IP phone network fundamentals including VOIP functionality, routing and switching of VOIP traffic, QoS, security measures and voice traffic isolation • Effectively contributing to the installation and testing of Nortel IP phone networks, assigning IP addresses, configuring phones and performing connectivity tests • Utilising equipment and systems such as Succession CS1000E, Meridian option (11-81) C and a Call Pilot voice mail system

Kashish Restaurant Enterprise, Lancaster, UK
Oct 2011 - Feb 2012Marketing ExecutiveIn charge of promoting the restaurant services to potential customers including students and locals through active customer engagement and persuasion • Acted as marketing executive promoting and presenting the restaurants offerings to students at Lancaster university through managing and setting up stalls throughout the campus • Took part in putting forth ideas for effective marketing of the restaurants business including setting up fliers, presentations and identifying potential customers • Effectively allocated customers tables and made sure services to customers were up to the standard especially during peak timings of the restaurant • Managed customer orders and bills and improvised during unexpected inconveniences for customers Show less

Amyal Technologies Comapny Ltd, KSA.
Jul 2012 - Jul 2013Projects Analyst & Engineer (Sales Support)• Effectively analysed project RFP's from potential client organisations including RSADF, Ministry of Education and Ministry of Civil Affairs• Generating financial quotations and preparing technical proposals for client organisations in terms of hardware, cabling, software and installation for ATC projects, conducting weekly progress reporting for all concerned authorities and Stakeholders• Contributed to developing collaborations with IT service providers for future projects including Al Falak System Solutions and Consulting & ACES Show less

Channels Business Solutions
Nov 2013 - Apr 2014Business Development Analyst (6 months Contract: 2 projects)Trade Market Research, Analysis & Project Management:• Prepared company profiles for Wisconsin, Pennsylvania based healthcare companies• Performed GCC market research for US based companies in the healthcare industry• Performed distributor and prospect research for US based companies in the trading industry• Arranged for meetings with prospect companies in the UAE for Wisconsin, Pennsylvania trade office• Prepared conference call summaries for Wisconsin and Pennsylvania trade offices• Worked as a part of a team at Arab health Exhibition, 2014 as a liaison between distributors and visiting US clients at the show• Managed the Wisconsin and Pennsylvania company booths to ensure smooth operation at the exhibition• Acted as a point of contact for Wisconsin delegates for administrative support throughout their visit• Provided trade consultancy services to Wisconsin and Pennsylvania delegates throughout their visit to UAE and Qatar regarding new business opportunities• Prepared market overview. intelligence reports, due diligence reports, progress reports• Performed extensive market research for distributors and food service providers in the UAE for the Scottish food delegation• Worked as a part of a team at the Gulf Foods Exhibition, 2014 as a liaison between distributors and the visiting Scottish delegation at the exhibition Show less

Philips
Apr 2014 - Mar 2021• Strong knowledge of Commercial agency & Distributorship laws across Middle East countries• Evaluation and Scoping of new potential trade Partners & Driving On/Off-boardings• Driving Indirect Channel Growth in the region through relationship and performance management• Ensuring High Market share growth & Coverage with effective funnel management (Partner Salesforce.com, Quarterly/Yearly reviews, Funnel reviews, etc.)• Driving Yearly Sales & Service Business Planning & Contract renewals with Partners• Driving Sales & Service Capability management of Trade Partners• Export Control Officer for MET Embargoed countries (Managing Customer screenings, Export Licenses)• Managing Trade Partner Due Diligence Screenings in MET region• Project Manager: Salesforce.com CRM Implementation & Training for Partners• Tender Management & Pricing/Cost analysis for Large Scale Projects, Tenders, Solutions offering Show less • Strong knowledge of Commercial agency & Distributorship laws across Middle East countries• Evaluation and Scoping of new potential trade Partners & Driving On/Off-boardings• Driving Indirect Channel Growth in the region through relationship and performance management• Ensuring High Market share growth & Coverage with effective funnel management (Partner Salesforce.com, Quarterly/Yearly reviews, Funnel reviews, etc.)• Driving Yearly Sales & Service Business Planning & Contract renewals with Partners• Driving Sales & Service Capability management of Trade Partners• Export Control Officer for MET Embargoed countries (Managing Customer screenings, Export Licenses)• Managing Trade Partner Due Diligence Screenings in MET region• Project Manager: Salesforce.com CRM Implementation & Training for Partners• Tender Management & Pricing/Cost analysis for Large Scale Projects, Tenders, Solutions offering Show less Sales Operations & Channel Management Responsibilities:• Sales Planning & Forecasting (AOP, Rolling forecasts)• Weekly/Monthly/Quarterly Performance OIT & Sales Reporting to Management• Pre-sales (Tender Management, Quotations, Pricing/Costing analysis, configuration support)• LEAN Operational Excellence project (reducing cycle time of Order fulfilment process and improving data quality of offers to customers)• Ad-hoc decision-making support to management (Market development, District performance, country performance, Channel partner reviews• Project Manager: Salesforce.com Implementation & Training for Partners • Funnel management (Driving Monthly/Quarterly Funnel calls with Partners)• Contract preparation & renewals with partners, Payments, Letter of credit's Show less • Driving Yearly/Quarterly Partner performance reviews• Bookings & coordination of Sales orders from Partners/Customers• Sales Planning & Forecasting (AOP, Rolling forecasts)• Weekly/Monthly/Quarterly Performance OIT & Sales Reporting to Management• Pre-sales (Tender Management, Quotations, Pricing analysis, System configuration support, costing)• Complete Quote to Order & Order to Cash process coordination with multiple internal and external stakeholders• Overall Sales Team Enabler for the Gulf & Levant Market Show less
Partner Manager (Middle East & Turkey)
Jan 2020 - Mar 2021Partner Manager (Gulf & Levant)
Jan 2018 - Dec 2019Sales Operations Specialist (Gulf & Levant)
Apr 2015 - Dec 2017Commercial Operations Analyst
Apr 2014 - Apr 2015

Danaher Corporation
Mar 2021 - nowOverall Service Delivery Excellence with our Distributors in the Private/Public Sector and with Service Providers for WHO, Global Fund, UNDP, IOM, etc. Infectious Disease PCR testing Programs. Accountable & Responsible for:• Post-Sales Customer Experience (CX) & Satisfaction• Driving Applications Support and Trainings for End users• Managing Core Customer Care & Call Center functions (Tech Support, Service Coordination, Field Service, Svc Trainers, Analytics). Leading a team of 23 associates• Built the Customer Care Strategy and Successful Implementation for Saudi Arabia Go-Direct (Including Recruitment, Customer Complaint handling process design, Pricing, Contracts, Logistics, IT, etc.)• Driving KPIs; Instrument Uptime (95%), Test Utilisation & Consumption, Preventive Maintenance (PM) Compliance (90%), Complaint Resolution time (<5 days), Billable to Svc Contract conversion ( 70%+ Install base)• Service Revenue Growth, Service Operations & Logistics• Faster Customer Inquiry/Complaint resolution & process Efficiency• Ensuring Service Delivery Performance & Capability levels of Channel Partners & Service Providers• Channel Partner & Service provider Programs for ALL EMEA; Partner On/Offboarding, Contracts, Trainings, Performance Mngt., Tools, etc. Show less Driving Indirect Commercial Growth by ensuring Partner Experience (PX) & Customer Experience (CX) with over 80 Distributors & Service Providers across EMEA. Accountable & Responsible for:• Building & executing a successful Channel Partner Strategy framework (Distributors & Service Providers)• Co-creation, Design & Launch of the SFDC Partner Community Service Portal for better Partner Experience (PX) and subsequent rollout to 50 Partners across EMEA• Partner Svc Performance by running the Partner Service Performance Index (SPI) using DBS; driving Partner performance score from an Avg of 70% to 84% in 12 months. KPI’s included CRT, Up-time, PPM Compliance, MTBF, Error Rate, etc.• Partner Capability; Increased Partner Svc trainings Compliance from 65% to 90% in 18 months• Leading a team of 4 to run the PRM Program across EMEA by Driving Associate performance & development & ensuring Engagement in the team• Driving Commercial Growth with Channel Partner Building workshops & reviews• SOP creation in Agile for Managing Service Partners; Onboarding/Offboarding’s, Trainings, Performance Management, Contracts, etc Show less
Director, Customer Care EEME & CIS at Cepheid, a Danaher Company
Jan 2025 - nowSenior Manager, Customer Care MENAT CIS PK at Cepheid, a Danaher Company
Aug 2022 - Jan 2025EMEA Channel Partner Programs Manager at Cepheid, a Danaher Company
Mar 2021 - Aug 2022

Awards International
Oct 2021 - Feb 2022Judge at Gulf Customer Experience Awards (GCXA) 2022Categories:Best Patient ExperienceBest Omnichannel Experience
Licenses & Certifications

Excel Macros: The programming way
ExecuTrainSept 2014
CCNA (Security)
CiscoApr 2013
Leadership Essentials
The Ken Blanchard CompaniesJun 2021
Visual Daily management & Problem solving (PSP) certification
Danaher CorporationMay 2021
Performance & Change management
PhilipsApr 2018
CCNA (R&S)
CiscoMar 2013
Data Science in Business
Hult International Business SchoolJan 2018
Problem Solving LEAN
PhilipsOct 2017
Key Account Planning
PhilipsJun 2017
Lean Basics Certification
PhilipsOct 2015
Honors & Awards
- Awarded to Ali SiddiquiUAE 10 year Golden VISA Federal Authority of Identity and Citizenship UAE Oct 2022 UAE 10 year Golden VISA (Valid until 2032)
Languages
- enEnglish
- urUrdu
- arArabic
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