
Soumi Sarkar
Owner

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About me
Committed to driving business growth through data-driven insights, customer-centric strategies, and business plans alignment with targeted goals.
Education

Visvesvaraya Technological University
2011 - 2015Bachelor of Engineering - BE Electrical and Electronics Engineering
Telfer School of Management at the University of Ottawa
2019 - 2020Master of Business Administration - MBA Business Administration and Management, GeneralActivities and Societies: Volunteered as Vice- President of MBA Student Association. Management Consulting Project for Spartan Bioscience. Sales and Marketing Consulting Project for Gift Better Co.. Risk Consulting Project for Algonquin College. Marketing Consulting Project for Valerie's Flutter Foundation. Entrepreneurial Start-up Venture 'Roomy'
Experience

PAYSAP
Jul 2015 - May 2016OwnerAboutPAYSAP is an e-wallet.It is safe, secure , lightning fast, easy to use.With each payment you get discounts/ offers/ cashback. So, Be Happy,Think Money.MissionTo make payments and transfer of money fast,safe, secure, simple.Provide quality service. Providing a boost to the economy. Making products available to consumers at an affordable price.Contact InfoEmail id -paysap@paysap.inWebsite-http://www.paysap.in• Executed a research-start-up, ‘PaySap’. PaySap was conceived as a hassle-free payment solution offering immense facilitative solutions to the customers for online mode of payment. • Researched on payment processing time to make the product hassle-free• Carried out market survey of customers’ needs• Researched on uniquely driven advertisements, studied expansion of business by word of mouth• Handled complexity of data driven technology and learnt about various government regulations and approvals. Show less

Amazon
May 2016 - Jul 2019In the capacity of a Program Manager for Amazon's Central Marketing team, drove customer-centric programs and achieved sales growth, leading cross-functional teams, leveraging data analytics, and implementing efficient project management strategies to improve customer experience, drive product optimization, onboard sellers, and increase category-specific sales revenues. Piloted Amazon Pay's risk analysis and monitoring team, collaborating with compliance, legal, and finance departments to ensure marketplace security, protect customer databases, and safeguard company assets. Conducted data analysis for online transactional risks, developed fraud detection patterns, and traced the origin of funds, resulting in an 80% reduction in financial losses and consistent process quality improvement. Defended regulatory policy and contractual requirements.
Program Manager
Jul 2017 - Jul 2019Risk Control Analyst
May 2016 - Jul 2017

Giant Tiger
Nov 2020 - Apr 2023In the capacity of Senior Manager for Digital Site Experience team, developed and executed effective website optimization strategies including SEO, optimizing website content and UX, improving site structure and navigation. Played a pivotal role re-platforming from Kibo Commerce to Shopify while collaborating with cross-functional teams and managing external vendors and agencies to drive maximum engagement and conversion. Was instrumental in building up Giant Tiger's new e-commerce site, including the implementation of search, sort, and UX enhancements, as well as AI recommendation programs to improve sales and user experience. Led the development, collaborated with stakeholders, conducted UX research, and managed project planning and documentation.
Product Manager- SEO & Site Experience
Feb 2021 - Apr 2023Ecommerce Site Specialist - Manager
Nov 2020 - Feb 2021

Lee Valley Tools
Jan 2024 - nowDigital Experience Product Manager
Licenses & Certifications

Improve SEO for your website
LinkedIn Learning ⋅ Course CertificateMar 2021
SEO: Ecommerce Strategies
LinkedIn Learning ⋅ Course CertificateMar 2021
Certified Scrum Product Owner (CSPO)
Scrum AllianceDec 2025
Honors & Awards
- Awarded to Soumi SarkarMBA Student Leadership Award Telfer School of Management, University of Ottawa Dec 2020 In recognition of outstanding leadership and exceptional contributions to the MBA Students Association and the MBA program in general.
- Awarded to Soumi SarkarPauline Guidon-Tassie Memorial Scholarship Telfer School of Management, University of Ottawa Dec 2020 The Pauline Guindon-Tassie Scholarship is given to a full-time MBA student with good scholastic achievement in at least 30 credits, and who demonstrated interest in the Marketing area as well as have distinguished themself through their active promotion of the Telfer brand, both inside and outside the program.
- Awarded to Soumi Sarkar8th Annual Schlesinger Global Family Enterprise Case Competition (SG-FECC) Schlesinger Global Family Enterprise Case Competition (SG-FECC) Jun 2020 Won second place in 8th Annual Schlesinger Global Family Enterprise Case Competition (SG-FECC).
- Awarded to Soumi SarkarAlex Trebek Forum for Dialogue Alex Trebek Forum for Dialogue Jan 2020 Won second place in marketing case competition organised by Alex Trebek Forum for Dialogue.
- Awarded to Soumi SarkarTRMS Star - Electra Award Amazon Aug 2017 For excellent performance and good work
Volunteer Experience
Fundraising Volunteer
Issued by HelpAge India
Associated with Soumi SarkarFundraising Volunteer
Issued by St. John Ambulance Brigade
Associated with Soumi SarkarVice President - MBA Student Association
Issued by Telfer School of Management at the University of Ottawa on Sept 2019
Associated with Soumi Sarkar
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