
Sam Bull
Kitesurfing Instructor

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About me
Head of Growth at WiDEYE
Education

University of Kent
2013 - 2017Politics and international relations with Spanish 2/1Activities and Societies: President at Kent Wakeboarding society 2016/17
Experience

Rye Watersports
May 2011 - Sept 2018Kitesurfing InstructorI worked a total of eight summers in between school and University at Rye watersports, initially starting as a multisports assistant instructor at 16 and eventually progressing to managing the kitesurfing lessons for two season in 2017 and 2018. I gained a huge amount of confidence in dealing with customers of all ages and different backgrounds therefore learning excellent people skills. During my management role I I was in charge of employing additional instructors and ensuring that lessons were running smoothly. Additionally I also dealt with bookings and planning lessons. Throughout my time at this role I managed to build up a large amount of return customers as well as a lot of new customers through recommendations. Show less

Juniper Estate
Jul 2018 - Sept 2018Vineyard WorkerI quickly learnt how to become an efficient worker by keeping up a fast pace of work and pruning to a high standard. I also learnt how to put myself in the right mindset for long hours of repetitive labour. It was also interesting to learn about the agricultural process behind wine.

OROTORO INTERNATIONAL LIMITED
Oct 2018 - Dec 2018Sales and Business Development assistantWorking along side the head of sales, my main duties at Orotoro included finding new leads through market research, finalising sales, and coercing with the print team and new customers as to what we could offer. I learnt how to use Insightly in an effective manner, greatly improved my sales capabilities and I also learnt about the importance of building up relationships with clients.

DUOTONE Kiteboarding UK
Apr 2019 - Feb 2025UK brand representative and social media managerStrategic planning of content and collaborations, to expand reach within the UK kitesurfing market across Instagram and Facebook. Additionally, over the summer season, I help organize and run demo events, which involves:• Assisting with setup. • Pre-event digital promotion. • Social Media on the day. • Keeping up-to-date knowledge of all equipment to help guide potential customers.

WIDEYE LTD
Apr 2019 - Jan 2020Operations AssistantMy key duties included packaging and filling new product, Assisting in soap production, delivering finished product to the retail shops and helping develop more efficient ways to fill and package new product during busy periods. Overall I gained a good understanding of the daily challenges a small start-up may face and also the importance of being able to adapt in to different roles when working in such small team.

WiDEYE
Apr 2020 - nowMain lead for digital growth, mostly focused on customer acquisition through paid social and retention with organic social and email.I manage the Shopify store, working with freelancers and agencies to implement new features. Whilst also updating site content and ensuring brand consistency.
CMO
Apr 2024 - nowDigital Marketing Manager
Apr 2020 - Feb 2025
Licenses & Certifications
- View certificate

Learning to Write Marketing Copy
LinkedInJan 2021 - View certificate

Writing a Marketing Plan
LinkedInSept 2020 .webp)
BKSA Kitesurfing Instructor
BKSA ( British Kitesurfing Association)Jun 2016- View certificate

Google Data Analytics Certificate
CourseraNov 2022
Languages
- spSpanish
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