
Joanna Gustafsson
Leisure Leader

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About me
Process manager sustainable destination development Destination Östersund
Education

Naturbruksgymnasiet Uddetorp
2012 - 2015Upper Secondary School Degree, Certified Horse Groom in Equestrian Sport Animal Husbandry and production Merit value 19,96Activities and Societies: An active member of the Student Council. Extra curriculum in horse jumping, dressage, and groundwork. Extended college preparatory program, 2850p. 15 weeks workplace-based learning (APL) at various types of businesses in the horse industry, with 2 weeks in Iceland. Exam work at a breeding stable. Graduated with the highest grade in my gradueating class and was awarded two scholarships.

Thompson Rivers University
2018 - 2019Visiting Student GPA 4,16 av 4,30Studied courses in psychology, business management, anthropolgy, english, photography and biology of the environment. Lived in the city of Kamloops BC, and was able to do some traveling around the province.

Mid Sweden University
2019 - 2022Bachelor of Science Tourism and Destination DevelopmentActivities and Societies: Elected Student Representative in the Subject Board for Tourism and Cultural Geography. Active in the Student Union in Östersund. A three-year long program resulting in a Bachelor's Degree of Science with a major in Tourism Studies that gives a broad knowledge about sustainable destination development, tourism development, project management and marketing. 10 weeks of internship at Destination Östersund (DOAB).

University West
2015 - 2016Engineering preparatory yearPhysics 1 and 2, Math 3, 4 and 5, Chemistry 1.

Academy Båstad
2024 - 2024Systematic sustainability for destinations, 40 HVE credit points VGThe training is carried out in four blocks: analysis, target and action plan, implementation and follow-up. The focus is primarily on the block around implementation and how the sustainability work should be carried out and lead to long-term development. The training is based on GSTC's criteria and model - with whom should you collaborate, how to create consensus, how do we implement and motivate different target groups for a joint sustainable destination development, how to measure and… Show more The training is carried out in four blocks: analysis, target and action plan, implementation and follow-up. The focus is primarily on the block around implementation and how the sustainability work should be carried out and lead to long-term development. The training is based on GSTC's criteria and model - with whom should you collaborate, how to create consensus, how do we implement and motivate different target groups for a joint sustainable destination development, how to measure and evaluate, etc. Acquired knowledge is applied in a case that can be used directly in the business where you work Show less
Experience

Uddevalla kommun
Jun 2012 - Jul 2012Leisure LeaderSummer holiday internship in municipal child care with placement at Bokenäs primary school as a leisure leader.

Orust kommun
Jun 2015 - Oct 2016Home CareHome visits, cleaning, light cooking, medication management.

SkiStar AB
Nov 2016 - Apr 2017Receptionist and Shop AssistantReception with key management and customer service, rental of alpine equipment, ski passes, and shop sales.

Sportshopen
May 2017 - Aug 2019Shop AssistantCash, warehousing (unpacking and alarming), and store sales.

SkiStar AB
Nov 2017 - Apr 2018ForemanForeman at Storhogna Skistarshop. In addition to the reception, rental, ski passes, and shop sales, I was responsible for ordering equipment and products for the shop and coordinating with the Skistarshop in Klövsjö together with the responsible manager.

Professionals Nord
Jan 2020 - May 2022ConsultantStaffing company consultant located in the Customer Service at K-bygg Fresks in Östersund.

K-bygg Fresks
Jan 2020 - May 2022Customer ServiceAdministrative and customer service-related tasks at K-Bygg Fresks and Gärdin & Persson. Answer emails, telephone, make invoice copies and accounts receivable, as well as handle customer registrations, supplier invoices, and web orders for all K-bygg Fresk's stores and Gärdin & Persson.

Mittuniversitetet
Nov 2020 - Sept 2021Adept at Mid Sweden University's mentorship program. The Mentorship programme is a six-months long programme that runs twice a year and is aimed at programme students in their third semester and onwards. Students who are admitted to this extracurricular program are matched with a mentor from a company or organization in the local region. During the six months, the student will have a number of individual meetings with the mentor as well as a number of network meetings and seminars with all mentors and mentees in the program.The student receives a mentor from working life with the opportunity to share thoughts and reflections for future working life, make new contacts, and expand their professional network. Show less
Note Support
May 2020 - Sept 2021Adept on the Mentorship Program
Nov 2020 - May 2021

Destination Östersund
Oct 2021 - Jan 2022InternshipInsight into the destination organization's various business areas. Contributed to the work with the REACT project "Restructuring for the hospitality industry OSD" with the goal of creating conditions for the local industry to develop sustainable activities and travel arrangements, and the project "New target groups for visitors in the Östersund region" with a focus on three new travel reasons in outdoor, longstay and test environments. Resulted in a collaboration of me writing the report "Aviation, the regional flight connections and the development of a sustainable hospitality industry". Show less

ETOUR Reserch Centre
Dec 2021 - Mar 2022TranscriberTranscription of recorded qualitative interviews for doctoral / PhD student at ETOUR, Sweden's leading tourism research center.

Mid Sweden 365
Jun 2022 - Oct 2023Project ManagerProject management and administration for the Destination X-project. The project aims to strengthen growth, employment and competitiveness of small and medium-sized hospitality and tourism companies that operate in Bräcke, in the areas around Revsundssjön, Locknesjön and along Forsaleden. Working with efforts in more quality-assured and bookable products at companies (experiences and events) and strengthened brand profiling in the area.

Destination Östersund
Jun 2022 - nowProcess management of two sub-projects within the Better Tourism project. One part is to implement an international framework based on the GSTC criteria for sustainable destination development, and one part is to strengthen experiences and events through business and product development with companies in Östersund, Berg, Krokom, and Bräcke municipalities. Working with sustainable strategies for the destination within a REACT-project.
Process manager sustainable destination development
Sept 2023 - nowProject Employee Sustainable Tourism and Destination Development
Jun 2022 - Sept 2023
Licenses & Certifications

Adult CPR/AED
Naturbruksgymnasiet UddetorpApr 2015
Certificate for Tappskokompetens
BYS Hovslagarskola in SkaraMar 2015- View certificate

Ledarskapskautbildning och emotionell intelligens
Jämtland Härjedalen TurismOct 2022 - View certificate
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Professional Certificate in Sustainable Tourism
Global Sustainable Tourism Council (GSTC)Jun 2024 
Hospitality training
SkiStar ABJan 2017
Certified Horse Groom in Equestrian Sport
Svenska RidsportförbundetMay 2015
Rotary Youth Leadership Award - RYLA
Rotary InternationalMar 2015
Vocational Education and Training for Animals
NaturbruksförvaltningenJun 2015- View certificate

HLR och Första hjälpen
AkuthjälpenJul 2023
Volunteer Experience
Committee President of the Section for Economics, Law, Social Sciences and Tourism
Issued by Student Union in Östersund on Jun 2020
Associated with Joanna GustafssonStaben Committee Board Member
Issued by Student Union in Östersund on Mar 2020
Associated with Joanna GustafssonCommittee Board Member of the Section for Economics, Law, Social Sciences and Tourism
Issued by Student Union in Östersund on Sept 2019
Associated with Joanna Gustafsson
Languages
- enEnglish
- svSvenska
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