Prabu Kumarasamy

Prabu Kumarasamy

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  • Timeline

  • About me

    Salesforce Technical Architect | Expert in Trade Promotion Management (TPM)

  • Education

    • Anna University Chennai

      2011 - 2015
      Bachelor of Technology (B.Tech.) Information Technology

      Activities and Societies: Winner of Project Presentation in CIET,Covai in 2013 Symposium I hold a Bachelor's degree in Information Technology (B.Tech IT), where my academic journey focused on acquiring a comprehensive understanding of IT principles and practices. Within this program, I dedicated special attention to the realm of cryptography and cybersecurity.Specifically, I focused on developing a system that integrated cryptographic techniques to fortify data integrity and authenticity in IT environments. As part of the project, I also conducted a comprehensive analysis… Show more I hold a Bachelor's degree in Information Technology (B.Tech IT), where my academic journey focused on acquiring a comprehensive understanding of IT principles and practices. Within this program, I dedicated special attention to the realm of cryptography and cybersecurity.Specifically, I focused on developing a system that integrated cryptographic techniques to fortify data integrity and authenticity in IT environments. As part of the project, I also conducted a comprehensive analysis of cybersecurity measures, exploring vulnerabilities and proposing effective risk mitigation strategies.The project showcased my ability to apply theoretical knowledge to practical scenarios, including hands-on experience with ethical hacking and penetration testing. I successfully demonstrated the practical application of cryptographic principles in ensuring robust cybersecurity measures. Show less

  • Experience

    • Tata Consultancy Services

      Sept 2015 - Mar 2018

      I have specialized in tailoring Salesforce solutions for diverse clients, with a focus on enhancing business processes and productivity through the implementation of Lightning components. Notably, I developed and deployed multiple Lightning components, leading to a significant 30% improvement in sales team productivity. Additionally, I successfully executed the migration from the Classic platform to Lightning, ensuring a seamless transition for enhanced user experience.In the realm of Service Cloud, I implemented automation measures that resulted in a commendable 20% reduction in the support staff workload. My contributions extended further to designing and executing custom reports and dashboards, effectively tripling team efficiency.These achievements were accomplished in a dynamic environment with over 100 team members, each with distinct expertise. Throughout these endeavours, I remained adaptable and collaborative, contributing to the overall success of the team and projects. Show less As an entry-level Associate System Engineer specializing in Salesforce, I have gained experience in configuring and customizing Salesforce solutions. I've contributed to the development and deployment of basic Salesforce components, including custom objects, fields, and workflows. My role involved collaborating with cross-functional teams, participating in data migration tasks, and creating standard reports and dashboards. I am actively engaged in ongoing training to enhance my Salesforce skills and contribute effectively to project success. Show less

      • System Engineer

        Sept 2016 - Mar 2018
      • Associate System Engineer

        Sept 2015 - Sept 2016
    • Accenture

      Mar 2018 - Aug 2024

      Lead the design, development, and deployment of Salesforce applications for the Consumer Goods industry.Specialize in Trade Promotion Management (TPM) solutions to enhance efficiency and ROI.Drive CG Cloud migrations, ensuring smooth transitions to cloud-based systems.Develop and optimize user interfaces using Lightning Web Components (LWC) and architect scalable Apex code solutions.Create and manage integration architectures with SAP, focusing on complex conditions and reliable data flow.Collaborate with stakeholders to align technical solutions with business goals. Show less Leading the development of a Lightning application on the Force.com platform to automate Trade Promotion Management (TPM) processes, integrating seamlessly with multiple external systems. Implemented force.com platform with custom objects and Lightning UI for state workers, ensuring efficient data collection and validation.Established robust security models, segregating functionality for state admins using profiles, permission sets, sharing rules, and hierarchy custom settings. Designed custom Lightning components tailored to diverse screens and controls, making informed design decisions based on requirements from business analysts. Managed project life cycles through JIRA, overseeing documentation and process setup. Orchestrated release management tasks, including build automation and continuous delivery, while ensuring the technical and functional validation of builds. Additionally, played a pivotal role in team management, fostering continuous growth in technical and functional knowledge and ensuring high-quality delivery through collaborative user acceptance testing with business analysts. Show less I bring advanced expertise in Trade Promotion Management (TPM) systems, adeptly incorporating Salesforce Apex code writing. My proficiency extends to crafting intricate algorithms and Lightning components for streamlined trade promotion workflows, elevating the efficiency of trade promotion processes.Collaborating seamlessly with cross-functional teams, I translate business requirements into comprehensive technical solutions, ensuring the seamless integration of TPM systems within Salesforce. My dynamic skill set encompasses not only advanced Salesforce Apex coding but also the creation of Lightning components that enhance user experiences, fostering innovation in application development. Show less Embarking on the development and implementation journey, my role in the Trade Promotion Management System for the Southeast Asia and Australasia (SEAA) market was pivotal. Focused on leveraging the Salesforce platform, I collaborated closely with cross-functional teams to conduct in-depth market research, tailoring the system to the unique dynamics of the SEAA region. This encompassed the customization of promotional workflows, Tactic structures, and fund management, ensuring seamless alignment with local preferences and business practices.Overseeing the integration process on the Salesforce platform, I facilitated training sessions for teams and stakeholders, ensuring a smooth transition and widespread adoption of the new system. This hands-on involvement allowed me to actively monitor the system's performance throughout implementation, gathering feedback and making necessary adjustments to optimize its effectiveness in the dynamic SEAA market. The result was a markedly improved and strategically aligned trade promotion approach, enhancing efficiency and accuracy in our operations within the SEAA market. This project underscores my ability to customize solutions to regional requirements and successfully implement Accenture Cloud / Salesforce-powered solutions, positively impacting business outcomes. Show less

      • Packaged App Development Team Lead

        Feb 2023 - Aug 2024
      • Application Development Team Lead

        Jan 2021 - Feb 2023
      • Application Development Senior Analyst

        Nov 2019 - Jan 2023
      • Application Development Analyst

        Mar 2018 - Nov 2019
    • Peak & Peak

      Jul 2024 - now
      Salesforce Technical Architect

      As a Salesforce Technical Architect, I design and implement scalable Salesforce solutions that address complex business needs, with a focus on the Consumer Goods sector. My expertise in Trade Promotion Management (TPM) allows me to create and optimize TPM solutions that drive promotional ROI and operational efficiency. I lead the development of advanced Salesforce architectures, ensuring seamless integration with existing systems while utilizing cutting-edge technologies like Lightning Web Components (LWC) and Apex.In my role, I provide strategic guidance on Salesforce architecture, overseeing data modeling, system integrations, and security. I collaborate closely with stakeholders to ensure that technical solutions align with business objectives, driving innovation and growth. My leadership in managing complex Salesforce projects from concept to deployment ensures that organizations fully leverage Salesforce's capabilities to achieve their goals. Show less

  • Licenses & Certifications

    • Salesforce Certified Associate

      Salesforce
      Jun 2023
    • ARM Core Certification (Autorabit)

      Salesforce
      Jun 2023
    • Salesforce Certified Marketing Cloud Administrator

      Salesforce
      Dec 2023
    • Salesforce Certified Platform Developer II

      Salesforce
      Jul 2023
      View certificate certificate
    • Salesforce Certified Platform Developer I

      Salesforce
      Jul 2019
    • Consumer Goods Cloud Accredited Professional

      Salesforce Partners
      Jun 2024
      View certificate certificate
    • Salesforce Certified Advanced Administrator (SCAA)

      Salesforce
      Jul 2023
    • Salesforce Certified AI Associate

      Salesforce
      Sept 2024
    • Salesforce Certified Data Cloud Consultant

      Salesforce
      Jan 2024
    • Salesforce Certified Marketing Cloud Consultant

      Salesforce
      Jan 2024
    • Salesforce Certified Sales Cloud Consultant

      Salesforce
      Jul 2023
    • ARM Professional Foundation Certificate (Autorabit)

      Salesforce
      Jun 2023
    • CodeScan Developer Certification (Autorabit)

      Salesforce
      Jun 2023
    • Salesforce Certified Platform App Builder Certification

      Salesforce
      Nov 2021
    • Microsoft Certified: Azure Fundamentals

      Microsoft
      Sept 2020
      View certificate certificate
    • Salesforce Certified Administrator

      Salesforce
      Aug 2018