Alex Tonin

Experience

• 

  Littelfuse

  Jan 2008 - Jan 2008

  Marketing Communications

  • Identified and communicated company’s capabilities and products to target audience in order to grow Original Equipment Manufacturing sales• Researched new product opportunities with emphasis on potential products’ return on investment• Analyzed trends in electrical distribution market and made recommendations to senior leadership regarding their implications• Learned basics of HTML and website design in order to build micro-site of OEM products

• 

  VivaKi

  Sept 2009 - Aug 2014

  • Manage team of 10+ direct reports, providing oversight and support to team members• Oversee digital media bid management for 50+ accounts spanning Retail, Insurance, Finance, CPG, and others, with nearly $500 million of annual spending• Assist sister agencies with new business pitches, contributing to $20M+ new business wins• Responsible for team onboarding and training process; training 30+ new hires in 2 years• Lead Quarterly Business Reviews with existing agency clients, developing short and long term strategy with audiences spanning C-level executives and day-to-day account managers Show less • Managed bids and budgets for $20 Million+ of paid search spend to client-specified KPI targets• Increased client leads by 83% while decreasing cost per lead by 40% YoY during education client’s peak quarter• Forecasted and successfully met a 38% budget increase YoY, thereby increasing agency revenue• Participated in weekly client meetings, leading discussion on performance, trending, and opportunities • Expanded knowledge of paid search areas outside bid strategy including trafficking, social advertising, landing page management, display advertising, etc. Show less

  • Channel Manager, Search

    Mar 2014 - Aug 2014

  • Manager, Bid Strategy

    Jun 2012 - Mar 2014

  • Team Lead, Bid Strategy

    Feb 2011 - Jun 2012

  • Bid Strategist

    Sept 2009 - Feb 2011
• 

  Performics

  Sept 2014 - Aug 2015

  Associate Product Manager

  • Responsible for project management, development, and marketing of internal dashboard solution used by media managers to automate bidding and budget decisions. • Own product communication strategy and training geared at internal users. • Create and maintain close relationships with client teams, and provide hands on support during performance challenges. • Lead bidding & budget management training for new hires.

• 

  Microsoft

  Aug 2015 - now

  • Sr. Program Manager, Advertiser Incentives

    Jun 2022 - now

  • Sr. Global Analytical Lead, Audiences

    Sept 2020 - Jul 2022

  • Global Analytical Lead, Audiences

    Sept 2019 - Sept 2020

  • Analytical Lead, Financial Services & Insurance

    Apr 2018 - Sept 2019

  • Insights Manager

    Aug 2015 - Mar 2018