Sanya Chen

Experience

• 

  Ogilvy

  Jul 2013 - Dec 2013

  Marketing Communication Intern

  Marketing intern on the Adidas team, assisting with competitor analysis, news monitoring and event execution.

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  Ogilvy

  Dec 2014 - Sept 2018

  Analyzed consumer research and market data to identify challenges and opportunities, providing insights to strengthen brand value and communications. Successfully led 10 brand transformations. Collaborated across Ogilvy Group divisions, including Advertising, PR, and Digital, to win over 10 client pitches and deliver integrated marketing campaigns.Recognized by Global Marketing Awards: APAC Effie Awards 2018 & 2017, PR Week 2017 & 2016, SABRE 2017 & 2016, Dragons of Asia 2016. Accomplished 10+ integrated PR campaign from strategy development to tactical execution. Clients: Ford Motor, Gogoro and tech startups.

  • Group Strategic Planner

    Mar 2016 - Sept 2018

  • Account Executive

    Dec 2014 - Feb 2016
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  OPPO

  Sept 2018 - Jun 2022

  Led 5 generations of flagship product global launch by working closely with multi-regional office and cooperating with worldwide agencies, driving sales of $400M+USD.Led team of 2 specialists and spearheaded full lifecycle product marketing by collaborating with 10+ cross-functional teams, including R&D, GTM, Communication and Creative teams to establish integrated product strategies.Initiated global marketing campaign through collaborating with world’s top brands (National Geographic, Lamborghini, FC Barcelona) and Academy Award-winning celebrities (Eddie Redmayne, Hans Zimmer, Alex Honnold) to achieve 1B+ exposure and increase brand preference by 150%. Show less

  • Senior Product Marketing Manager

    Oct 2020 - Jun 2022

  • Product Marketing Manager

    Sept 2018 - Oct 2020
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  AlfredCamera

  Nov 2022 - Jan 2024

  Marketing Manager

  Spearheaded international market expansion initiatives by leveraging data analysis and user research to identify high-potential regions. Led the planning and implementation of the go-to-market strategy for Japan, achieving 30% user growth.

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  Pernod Ricard

  May 2024 - now

  Global Associate Creative Content Manager - Royal Salute

  Led global brand initiatives by developing consumer-focused communication strategies and content across all channels. Managed comprehensive new product development processes, including concept creation, packaging design, content creation, market launch, and performance evaluation.