Rita Steinberg

Experience

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  VoiceGate

  Jan 2005 - Jan 2007

  Project Manager
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  Freelance

  Mar 2009 - Apr 2013

  PR Consultant/Social Media Manager/Editor
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  Hudson Energy

  Mar 2013 - Oct 2017

  Marketing Business Development Manager
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  Glorious & Free

  Jul 2017 - Mar 2018

  Marketing Communications Manager

  I increased retail sales through SEM, direct marketing, corporate partnerships and social media campaigns. I drafted corporate communications materials that were sent to companies across Canada, including emails, sales decks, and marketing and web content materials. Displaying my client management competency, I built a strong client base of corporate accounts. I meticulously generated public outreach by curating a social media presence across various social and professional platforms. I was able to showcase my talent for in-person marketing by coordinating successful large-scale promotional events aimed to increase company engagement. I headed the design and launch of the company website and information catalog. I enthusiastically established mutually beneficial partnerships with fellow non-profit foundations to meet initiative goals. I was able to generate a 62% sales increase within the span of three months and was proudly able to assist in the organization of multiple events across Ontario. Show less

• 

  WE.org

  May 2018 - Feb 2021

  Develop, plan and execute web-based media-partner and brand campaigns using programmatic, social and traditional media. Consistently met client objectives and brand targets with quality cross-channel digital campaigns. I have a well-honed instinct for anticipating market trends and utilize that talent to adjust market strategy and optimize outreach. I embrace influential media sources to keep my finger on the pulse of market trends. I am well-practiced in the process of evaluating SEO practices, including content updates, on-page SEO, and keyword research. I've demonstrated excellent administrative leadership for media teams, competently heading managerial tasks, including recruitment and training, as well as investing in the development of my staff. I demonstrated my strategic acumen by using website analytics to develop successful future marketing and business tactics. I was able to exhibit my client management and negotiation skills by collaborating with the Chief Marketing Officer to acquire new partnerships. I enjoy implementing innovative strategies to optimize the efficacy of my projects. For example, I surpassed traffic and conversion goals by an average of 60% through platform diversification. Specifically shifting from a primarily Facebook focused strategy to include Google (Search and GDN), Pinterest and Twitter. Due to my proven success, I was entrusted to manage over 20 national and regional media partners and vendors, which I did so proficiently to the greater benefit of the company. Show less I was responsible for the launch of a worldwide site redesign that utilized a new content management system. I exercised project management proficiency in various areas throughout this position, including designing user journey mapping and wireframes in addition to my contributions to the development of the content management system. I regularly collected user research and used this information to inform the navigation structure and usability of the new CMS. In an effort to develop an optimized content strategy, I collected data through conducting a comprehensive content audit and worked with key stakeholders to gather comprehensive information on their wants and needs. In my managerial role, I closely collaborated with the Chief Technical Officer and engineering staff to assist in effectively meeting our stakeholders' requirements. I personally oversaw the development and execution of all SEO strategies and established various cross-functional work streams to ensure consistent, on-budget project delivery. I exhibited my knack for employing innovative practices when I launched new cross-departmental processes to guarantee increased work-flow and quality production. I also oversaw the marketing team's training on the new CMS and SEO practices. During my time in this position, I made numerous impactful achievements, including leading the comprehensive re-design of four websites while managing teams across various departments. I took a personal stake in my work by acting as a product owner for marketing and tech development to ensure a quality product. Show less

  • Director, Digital Strategy and Media

    Dec 2019 - Feb 2021

  • Digital Project Manager and Content Strategist

    May 2018 - Dec 2019
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  FUSE Create

  Feb 2021 - now

  • Group Media Director

    Apr 2023 - now

  • Digital Media Director

    Feb 2021 - Apr 2023