Danny Schreurs

Experience

• 

  RS Computers BV

  Feb 2006 - May 2013

  Sales

  Sales and computer technician

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  Thomas Cook

  Sept 2011 - Apr 2015

  Management and execution of SEA, Affiliates, Display advertising, Video advertising, Retargeting, Social business including:► Innovate, test, optimize, and develop best practices for online customer acquisition ► Optimization of Affiliates, Display advertising, Video advertising, Retargeting, Social business and SEA.► Management and execution of Social strategy (FB, Twitter, Youtube, Google+)► Development, execution, evaluation and optimization of Social campaigns (e.g. FB apps)► Management and execution of advertising through RTB► Development of event-driven / travel lifecycle marketing campaigns► Management of tags and datafeeds► Management of external agencies (Awin, Detroit, Criteo, iProspect, Facebook, Relay42 et al.)► Development and execution of new email campaignsFor Neckermann.nl, Vrijuit.nl and Thomascook.nl Show less Management and execution of CRM business including:► Management and execution of CRM strategy (acquisition, growth and retention)► Development, execution, evaluation and optimization of email acquisition campaigns► Development of event-driven / travel lifecycle marketing campaigns (e.g. cross- and upsell)► Drive email revenue growth for Thomas Cook brands► Management of external agencies (2Organize, Tripolis, Selligent, Yourzine)► Optimization of email creative and production process► Implementation of Selligent within the companyFor Neckermann.nl, Vrijuit.nl and Thomascook.nl. Show less

  • Allround Online Marketeer

    Aug 2013 - Apr 2015

  • CRM Marketeer

    Jul 2012 - Oct 2013

  • Marketing Communicatie

    Feb 2012 - Jun 2012

  • Site Editor / Copywriter

    Sept 2011 - Jan 2012
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  Online Builders | Builds and improve your business online

  Oct 2014 - Apr 2017

  Owner

  Online Builders is a full service digital marketing agency that will assists you in setting up your whole business online.Online Builders has the following expertises: ► Webdevelopment (Webdesign, Webdevelopment, Conversion Rate Optimization)► Online Marketing (SEO, SEA, Social Media marketing, Email Marketing, Display advertising, Affiliate management and Web analytics).

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  RTL

  Apr 2015 - now

  Responsible for the Marketing and CRM technology and Architecture within RTL. Providing a complete MarTech and first party data strategy, roadmap and stack to realize a flawless customer experience.Collaborator and a team player, bridging gaps between departments. ► Responsible for the solutions regarding CRM, (Online)Marketing and Customer Care► Implementing and managing the Salesforce stack(SFSC, SFMC, SF Data Cloud) and technical use cases together with the product team ► Strategy development and implementation of Marketing, CRM and Customer Care efforts to improve the business► Centralizing of the MarTech stack at RTL with all of the brands► Automating the marketing processes in the company to engage customers and prospects► Aware of the latest marketing technology and AI possibilities to improve the stack and overall customer experience► Change management, including implementation of new marketing technology rollouts► Potentially overseeing training of marketing software and user adoption► Relationship management with internal technology users and vendors► Optimizing consumer technology investments► Overseeing marketing intelligence and providing actionable insight to clients or internal stakeholders► Connecting the dots between the frontend user experience and the marketing and IT teams that control their UI.► Align and collaboration between Marketing, Data, IT, Customer Care and the Sales department.► Skilled in Data management, digital marketing, CRM, marketing automation and work in a subscription commerce environment Show less Development, management and execution of online acquisition strategy including:► Innovate, test, optimize, and develop best practices for online customer acquisition.► Manage and optimize all relevant online marketing and online sales channels e.g. SEA, SEO, Affiliates, Display advertising, Video advertising, Retargeting, Programmatic marketing and Social business in close cooperation with Consumer Intelligence.► Manage online customer journey across all channels and respond.► Cooperation with online businesses.► Development, execution, evaluation and optimization of online acquisition campaigns.► Management and execution of advertising through RTB with CM360 and DV360.► Development of data-driven and event-driven marketing campaigns in combination with a DMP.► Management and optimize of Google Analytics, tags and datafeeds.► Defining KPI's and report structure in order to steer on CPS and attribution► Dashboard creation to monitor business KPI’s.► Budget responsibility, getting the most out of the online marketing budget.► Management of external agencies (Storm Digital, Affili.net, Facebook, Twitter et al.)► Work in a subscription commerce environmentFor rtlxl.nl, videoland.nl and nlziet.nl Show less Management and execution of Search advertising, SEO, Affiliates, Display advertising, Video advertising, Retargeting and Social business including:► Innovate, test, optimize, and develop best practices for online customer acquisition► Optimization of SEA, SEO, Affiliates, Display advertising, Video advertising, Retargeting and Social business.► Cooperation with online businesses► Management and execution of online acquisition strategy► Development, execution, evaluation and optimization of Online acquisition campaigns► Management and execution of advertising through RTB with DoubleClick.► Development of data-driven and event-driven marketing campaigns► Management of tags and datafeeds► Optimize Google Analytics► Management of external agencies (Affilinet, StormMC, Criteo, Facebook, Twitter et al.)For rtlxl.nl, videoland.nl and nlziet.nl Show less

  • Lead Product Owner & Domain Architect - Marketing, Service & CRM Technology

    Jan 2019 - now

  • Digital marketingmanager B2C

    Apr 2016 - Jan 2019

  • Allround Online Marketeer B2C

    Apr 2015 - Apr 2016
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  SuperTrash

  May 2016 - Mar 2017

  Director Digital

  Analyze the latest digital strategy and create a new digital strategy, including e-commerce architecture for SuperTrash / ST. studio and help them and their teams adopt the strategy to become a larger digital and CRM/data-driven organization.Parttime (1 day a week) besides RTL (4 days a week)