Samuel T. Shafer, MBA, CF-L1

Experience

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  Spoon River College

  Jan 2011 - Jul 2011

  Office of Community Outreach Student Worker
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  Make Believe Studios

  May 2011 - May 2011

  Field Production Assistant
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  Wildlife Prairie Park

  May 2013 - May 2015

  Membership/Guest Relations Coordinator & Internal Marketing

  Developed social media campaign to expand educational outreach to the online sector, resulting in an increased social media presence (5,000+ new followers on Facebook).Established corporate and nonprofit membership program to increase membership cash flow and corporate involvement; these efforts generated 3 corporate and 2 non-profit members by the end of year one.Expanded membership benefits by working with a local photographer to establish a free quarterly photography workshop.

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  National Association of Advisors for the Health Professions, Inc.

  Aug 2015 - Feb 2019

  Technology Specialist/Assistant Media Specialist

  Served as project lead for 2018 website and digital community platform implementation, therefore, enhancing membership benefits, communication and resources for stakeholders.Worked directly with 2017 Director of Communications to publish 11th edition of the Health Professions Admissions Guide (HPAG). Created all graphics and assisted with editing copy to create final edition for print.Modified 2018 conference registration process to provide a quick turn-around for attendees and gave staff the ability to easily make database entries.Identified an opportunity to keep 2018 audio/visual equipment for the 2020 conference rather than donate items to the silent auction event, resulting in a ~$5,000 cost savings for the association in 2020, simultaneously, ending a biennial history of loss in conference technology investments. Show less

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  Poultry Science Association

  Mar 2019 - May 2024

  Marketing Manager

  Organically grew PSA's LinkedIn Followers by over 300% within the first 4.5 months of employment by promoting connectivity through PSA membership and volunteer roles as well as posting engaging, relevant content. (March 2019 Follower Count: 1,503; Mid-July 2019 Follower Count: 4,879; Early June 2020 Follower Count: 12,911). Follower count as of September 2022 is over 23,000.Conceptualized and implemented original content for PSA's digital content library. Content includes infographics based on published research, interviews with researchers and scientists, and resources for manuscript authors.Served as project lead for Global Engagement Report including responsibilities such as overseeing staff assignments, reviewing data, and compiling a visually interesting final report. Show less

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  JSM Living

  May 2024 - now

  Marketing Manager