Aaron Creighton

Experience

• 

  Self employed

  Jan 1998 - now

  Personal Success Guide (Life Coach & Educator)

  Purpose; I empower people to change their life. A key to this is finding a method or adapting a method that works for them.General Role: I provide informal (friends, co-workers etc) and formal (paid) guidance. I implement behavioural change with clients. I have provided guidance for severe relationship issues. I support people with mental and physical health issues. I have provided childcare services. This work has been a significant part of my life. Sometimes it has been a primary job and sometimes causal. This work has culminated in the creation a discipline called Applied Science of Success. 2019, Current - Private Behaviour Change:Provide data-driven guidance that improves a clients’ life. I am using advanced behavioural science and analytical methods to incrementally improve key aspects of their life. That is meaningful to them. Such as developing self control, where I empower them over time to have more control of their life. 2019, Current - social support;A moderator in an online support community. The focus of this community was around dealing with certain types of severe relationship issues.2003, Current - educational support while at University;I provide formal and informal support to class mates or anyone who asks. I explain the why and enable them to do the work by themselves. I engage in online communities and in person. I tutor in statistics, data science, psychology, programming and math.I often dedicate my tutorials' time to answering class mate's questions, because I had already finished. I improved grades from fail to B, and from Bs to As.Jan 09 - Oct 09 Pride Lands;I managed an after-school childcare & holiday program; behavioural management, parent liaison, health and safety etc.Sep 03 - Dec 06; Wellington Institute of TechnologyI provided support for an individual with physical challenges. Jan 98 – Dec 99; Newton Dee Camphill, ScotlandI provided support for a community of people with physical and mental challenges. Show less

• 

  Victoria University of Wellington

  Mar 2014 - Oct 2014

  Visiting Researcher

  Investigating various research options

• 

  九州大学

  Feb 2015 - Jun 2016

  Graduate Student Researcher

  I was awarded the Japan's MEXT Scholarship. https://www.nz.emb-japan.go.jp/culture_education/scholarships.htmlResearch Topic: auditory gap detection.This included; reading the relevant literature and learning how to do psychoacoustic research in their lab environment. It also included courses on Japanese language and culture.

• 

  Datacom

  Jan 2018 - Dec 2019

  Data Analyst (ML research and BI)

  Aim: Develop strong data science skills and develop my understanding of business intelligence.Data Governance: air-gap systems, data sovereignty, privacy, infoSecGeneral Role: Provide data solutions to customers using the best software package(s) for the situation. The solutions so far have focused on Business Intelligence and Analytics. MBIE:Role; Technology Lead. I have been developing Power BI reports for MBIE. This project involves ingesting data from various sources across Datacom bringing it together for high-level decision-making. NZDF:Development of their new Standard Activity Transformation System (SATS). This app enables engineers to process and combine information from data sources and documents. I was tech lead during the final stages on the project and worked directly with the customer to finish the project. I presented the final App to NZDF. They were very happy with the it and wanted additional features. LINZ:Migrating their SSRS reports to Power BI service. This included adapting them to work with the Power BI service with an Azure database. The primary challenges during this project where around security and that the process was cutting edge. In other words, the ability to have SSRS reports in Power BI service is very new.MarginFuel:Role; ML Specialist. I provided analytics for a variety of topics and supervision for their R modelling. Topics included; market analysis, competitor price analysis, competitor behavior analysis and data quality assessment dashboards. Research included; modeling price in Revenue Management and Dynamic Price Optimization. I developed their monthly "MarginFuel New Zealand Rental Vehicle Market Insights Report" which is still being used. Chat Bot: Created a POC Chatbox using Azure ML Studio in conjunction with other NLP tools. Tools included: R, Power BI, Azure ML Studio, Python, Microsoft Sql Server, VBA, Google Cloud Platform and others Show less

• 

  SituateMe

  Jul 2018 - Feb 2019

  Co-Founder

  http://situateme.com/SituateMe was born out of the Startup Weekend Wellington 2018 (#SWWLG). We help emergency managers make better decisions, by providing them really useful crowdsourced intelligence in a disaster, via our compassionate virtual digital assistant Ema.

• 

  Fundy

  Jun 2019 - Jan 2020

  Data & Measurement Specialist

  After the Datacomp 2019 Hackathon, The goal was to develop a free transparent platform for Charities. My focus was measuring & development of the business plan & customer needs. I was able to leverage this project to kick start the MBIE project at Datacom.

• 

  AKQA

  Dec 2019 - Jun 2021

  Data Analyst (UX & Personalisation)

  Aim: Develop strong data science skills, digital analytics and continue with business intelligence. In addition learn as much as I can about digital marketing.Primary focus: user experience analysis while meeting GDPR compliance, search models and personalisation. Data Governance: customer privacy/infoSec, user privacy (GDPR)General Role: Plan and develop analytical solutions for clients using the best tools to fit their needs. This is primarily in the web analytics domain. The solution designs are focused primarily on measuring the KPIs for marketing objectives. Other topics include, content analysis and site component/feature analysis. While also providing insights on user behavior for their website or apps.IRD (NZ Government Tax Agency):Role; Senior Digital Analyst. The core of this project is creating the Analytics Road Map, Measurement Framework, Solution Design and building it. I implement tracking of user behaviour based on their Marketing and content KPIs, using Google Tag Manager and Google Analytics. The reports used Google Data Studio. In additional, Coveo search setup (best practice for the machine learning) and Sitecore personalisation setup.Fonterra (Large Dairy Producer):I have worked on a number of Digital Analytics projects with Fonterra. They were impressed with our work and the account continued to grow. The last project was the implementation of their online tracking (for all their brands) to meet their marketing objectives.Kathmandu (Clothing Retail, Australia Based):Implement e-commerce tracking that aline with changes to their site. Following the best methods in the Southern Hemisphere, according to Google.Partners Life (Insurance):Evaluate and improve the analytical models that estimate their customers’ characteristics.Current tools include: Google Tag Manager, Google Analytics, Google Data Studio, Adobe Launch, Coveo and Mixpanel. I still use PowerBI for business intelligence implementations. Show less

• 

  JNCTN

  Jun 2021 - Nov 2022

  Data and Analytics Engineer (Data Architect & Governance)

  Aim: Develop strong data science skills along with foundational skills (BI, Analytics & Data Engineering). In addition learn as much as I can about identity and credential management.Primary focus: data architecture, governance (GDPR & privacy) and application performance Data Governance: very strict Privacy policies, PII and BSI evaluations, GDPRGeneral Role: Lead the analytics development. Design the data architecture for analytics (from descriptive reports to prescriptive models, including Machine Learning). Then roadmap the journey to get there, all so I could start building what was needed now. Using the best tools to fit our needs or our clients.Other tasks: looking for opportunities to expand the business. Primary Tools: Azure platform. With a focus on Power BI, Power Shell, Azure Monitor, SQL Server, Azure Data Factor & ARM Templates. Show less

• 

  Career Accelerator

  May 2022 - Dec 2022

  Founder

  A nonprofit organisation designed to support members ability to find jobs though networking and skill development with a focus on Data Science and Psychology. The goal is on working together to engineer our future.

• 

  Ministry for Primary Industries (MPI)

  Nov 2022 - Mar 2024

  Senior Data Scientist

  Aim: to develop strong data science skillsPrimary focus: data science and application development.Data Governance: Data Classification, Privacy, infoSecMy Team: Joint Border AnalyticsThe Team deliver analytics solutions and data tools to border agencies (Customs, MPI and Immigration), enhancing border security, helping to identify biosecurity risks and support strategic border priorities. We provide data science support across agencies. supported teams include:Biosecurity Intelligence;Full-Stake dev of their data collection tool in Shiny (using R). Custom ML modelling, in Python. With a strong focus on time series analysis. This is on AWS using Lamdba, Athena and S3.I work with LLMs to create; an in-house chat bot, collect and summarize text. I also support the teams' ad-hoc data modelling requests. In addition: Committee member for the Analytics Community of Practice for all of MPI. My focus is on developing training materials for staff. This includes workshops, presentations and best practice examples. Tools: R, Shiny, Python, PyTorch, Power BI, AWS, LLMs Show less

• 

  Self-employed

  Dec 2023 - now

  DAAH Public Speaker

  I am a public speaker on Data, Analytics, AI and Human Intelligence.Topics include; The Alignment Challenges with AI. See attached for upcoming events.

• 

  Catalyst

  Apr 2024 - now

  Head of Data, Analytics and AI

  AIM: to develop strategic data science skills.Primary focus: Lead Data, Analytics and AI.For Catalyst:Strategic development of Data Analytics and AI capability for Catalyst and it’s customers. For Catalyst I will be creating and maintaining governance policies and DAA solutions in line with their principles and values. A Key principle is human-centric responsible implementation of the solutions. For Catalyst’s Customers:My team and I, will also be providing iindependent agnostic education, guidance and support for the development of your DAA solutions. With the goal to make sure your solutions align to your principles, values and governance policies. Show less