Rebecca Walker

Experience

• 

  Dickinson College

  Jun 2006 - May 2007

  Sustainability Specialist
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  SPRout (Sustainable Plant Research and Outreach Program)

  Oct 2007 - Mar 2009

  Assistant Coordinator
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  City of Salem

  Feb 2008 - Jun 2009

  Water Resources Outreach Assistant
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  Clackamas River Basin Council

  Aug 2009 - Jun 2013

  Education and Outreach Coordinator
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  SUNY-ESF

  Aug 2013 - May 2015

  Graduate Research and Teaching Assistant
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  Columbia Land Conservancy

  Jul 2015 - now

  Director of Strategic Fundraising & Communications

  Communications & Marketing: Drives, implements, analyzes, and refines communications and marketing strategies for key audiences across earned and free media through digital, print, and in-person tactics. In 2024, generated approximately 1.5M impressions through marketing campaign, average cost per new acquisition was under $2. From 2023 to 2024, grew web traffic by 14%, increased average email click rate to 10%, increased email audience by 26%. Supervises Communications & Outreach Coordinator and Outreach & Education Intern. Grants: Sets strategy, ensures meeting of deliverables, and writes and reviews applications and reports. Maintains portfolio of approximately $500,000 of general operating grants, regularly applies for program-related grants totaling over $1M annually.Development: Conceptualizes and implements campaigns and strategies to secure new donors and steward current supporters. Played a key role in $9M Capital Campaign.Leadership: Works to improve staff culture and function, ensures progress towards Strategic Plan goals, and promotes cross-team communication. Served on two Strategic Planning Committees, part of Management Team. Show less