
Juan David Sierra Diaz
Trade executive

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About me
| LATAM Director | Sales Director | Medical Devices | B2B | B2C |
Education

Pontificia Universidad Javeriana
2006 - 2013Bachelor of Business Administration (B.B.A.) Administración y gestión de empresas, general
BROWNS English Language School
2012 - 2012CAMBRIDGE BUSINESS ENGLISH CERTIFICATE (BEC)
BROWNS English Language School
2012 - 2012GENERAL ENGLISH
Universidad de La Sabana
2015 - 2016Commercial Management postponed
Experience

Banco de Occidente
Jan 2011 - Jan 2016Trade executiveBANCO DE OCCIDENTE (OCCIDENTAL BANK) – Bogotá, Colombia - Trade executiveMultinational bank sales vehicles division as part of AVAL Corporation with presence in all country and sharing stocks for Wall Street.Create and build sales and deals with Car dealers keeping the best relationship as possible with managers, sellers, and staff. In addition, loans evaluation and approval for final consumers also cross-sales of vehicle and deployment policies of a partner insurance company. Beginning as an intern in the bank, moving forward to the junior executive to master executive in less than one year until now days developing functions in an excellent way. Show less

Seca – precision for health
Feb 2016 - now• Leading the seca ‘Latam sales and service team with outstanding’s results on the general sales quota, profit goals, and market share objectives by performing and executing sales strategies across Latin America and Brazil.• Develop the global business plan by defining individual key actions, strategies, securing and holding our high market position.• Align the objectives of the headquarters, according to the business plan and actions by market.• Realization of monthly and annual sales projections, satisfying the general objectives of sales growth, product Mix, and market share.• Ensure and maintain the correct balance between expenses, costs Vs sales and profits.• Lead and execute the action plan by countries, markets, segments, partners, and customers.• Monitor and individual advice of international customers and distributors including frequent visits at the Latam territory. • Lead meetings within final customers / Partners / MoH / and personalize sales negotiations.• Find and hire service and sales personnel according to objectives and business plan.• Motivate, empower, and strengthen work teams through leadership and experience in the market. Show less • Achieved and exceeded region’s monthly, and annual sales quota, strategic and unit sales mix objectives, profit goal, and market share goals. • Executed sales strategies meeting KPI’s and update strategies to successfully hit annual sales quota.• Developed sales plans for customer meetings. Followed the visits, constructed a final report outlining the findings and actions along with market intelligence.• Monitor and individual advice of international customers and distributors including frequent visits in the countries assigned.• Lead meetings within final customers / Partners / MoH / and personalize sales negotiations.• Provide timely, accurate, and constructive written and oral communications to management regarding expected sales planned monthly activity. Operated a specific cost center (business) to control sales, expenses, inventory, and accounts receivable.• Coordinated the B2B distributor: presentation of products to the distributor, got the POs, supervised the payment and delivery. Show less
Director LATAM & Brazil
Jan 2019 - nowSenior Regional Sales Manager
Feb 2016 - Jan 2019
Licenses & Certifications
- View certificate

Diplomado Market Access
Universidad El BosqueMar 2023 
Curso Avanzado de Microsoft Excel
Pontificia Universidad JaverianaDec 2010
Administrador de Empresas
Pontificia Universidad Javeriana
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