Syed Ali

Experience

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  IBL Group

  Jan 1999 - Jan 2005

  TSO

  • To get orders of the products range of P&G.• Started with the low line Territory, worked for 1 year. Constant targets achievement for all the months spent in the low line Territory.• Got promoted to the Prime Territory, spent 1 year with consistent achievements of the job description.• Got promoted to the key accounts, (Super Markets of Karachi).• Worked for new design territory named A. Stores including scattered wholesale and the high frequency stores.

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  PepsiCo

  Jul 2006 - Aug 2012

  Territory Sales officers

  • Looking After whole activities at the Distribution,• Five days stock maintenance management, as per month target.• Team management (Order booker, sales man, supply van etc).• Responsible for monthly target.• Implementation of FIFO method, (In market and warehouse).• Maintain Distributor ROI.• Check Distributor’s claim.• Maintain Stale. • Every month make stock Audit Report for company requirement.• Sales Fundamentals (Distribution, Pricing, Shelving, Merchandising).• Basic Steps of a sales call.• Objection handling.• Calculations (Discount, TP, RP, up front and backend margins etc). • Communication skills.• How to increase productivity. • Time management.• Improve efficiency.• Work on First in First out (FIFO) method. Show less

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  Dairyland Pvt. Ltd.

  Sept 2012 - Jul 2015

  Area Sales Manager
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  Lotte Kolson (Pvt.) Limited

  Aug 2015 - Oct 2016

  Area Sales Manager

  1. Develop sales and marketing strategies to drive sales growth in the assigned area.2. Develop and manage an efficient distribution network to improve sales performance3. Manage the sales team for sales growth and revenue enhancement 4. Conduct market research to understand competitors and market trends5. Provide innovative ideas and suggestions to improve the market presence. 6. Coordinate with Ronal Sales Manager to enhance sales performance. 7. Maintain relationship with existing customers for repeat business. 8. Build sales culture and sale centric atmosphere among the team members. 9. Maintain contacts with financial center personnel, processionals and personal contacts to build referrals.10. Provide timely feedback to the sales personnel regarding their sales performance. 11. Provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees. 12. Conduct business plan review meetings with sales team.13. Develop creative promotional strategies to attract more customers. 14. Appreciate the contributions and accomplishments of sales employees through proper rewarding mechanism. 15. Develop performance improvement plan for sales team to meet performance goals. Show less

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  Hilal Foods (Pvt) Ltd.

  Oct 2016 - now

  Area Sales Manager