Lucy Middleton

Experience

• 

  The Strawberry Lounge

  Jan 2010 - Jan 2019

  Front Of House Manager, Waitress

  - Began as waiting staff and was promoted to front of house manager and team leader after nine months of work in this busy cafe- Developed skills in teamwork, decision-making and providing excellent customer service- Trained new members of staff in all relevant areas of waitressing and wider business, highlighting my ability to work effectively with others

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  East Durham College

  Aug 2021 - Jul 2022

  Social Media Intern

  - Spearheaded the creation and curation of on-brand content for four social media channels, reaching over 26,000 followers daily, resulting in an increase in engagement and brand awareness.- Assisted in running and overseeing monthly promotional events to help showcase the college.- Utilised advanced photography skills to capture diverse subjects in a range of environments, considering lighting and lens requirements, resulting in visually stunning and engaging content for social media.- Assisted extensively with the development of a new website with support for imagery and overall website content/structure, resulting in an improved user experience and increased web traffic.- Utilised Photoshop and InDesign with expertise to edit photos, create branded marketing materials, and produce captivating GIFs.- Managed multiple projects accurately by juggling competing priorities. Honed skills as a strategic planner and efficient multi-tasker to successfully meet deadlines within 24-hour turnarounds. Show less

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  EDUCATION PARTNERSHIP NORTH EAST.

  May 2023 - Jul 2024

  Digital Officer

  Collaborated extensively on updating and maintaining four websites, ensuring strict adherence to brand guidelines. Implemented SEO strategies to boost online visibility and overall performance.Planned, curated, and scheduled on-brand social media content, establishing a robust three-month content calendar.Supervised social media platforms, overseeing comments, messages, and mentions for prompt responses and an exceptional user experience.Compiled monthly social media reports, utilising analytics to assess content performance and inform strategic planning for future posts.Orchestrated the briefing, cataloging, and sharing of paid campaign assets with external partner. Maintained consistent communication to optimize performance and provided valuable suggestions for enhancing the paid media strategy. Show less

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  JUMP

  Aug 2024 - now

  Content Marketing Assistant