Kushal Rathi

Experience

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  Waves, BITS Goa

  Aug 2018 - Apr 2020

  Event Manager

  > Manage the onfest work during BITS Goa’s annual cultural fest.> Handled events like YouTube Conclave with a panel of of 8 famous youtubers, Under25 Conclave, Mr & Mrs Waves, Nights of Waves.> Handled the media presence of the fest with formulating creative tasks to increase the outreach.

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  Abhigyaan

  Aug 2018 - May 2020

  Media Manager

  Handling the online media presence of Abhigyaan. Hosted online events which resulted in huge increase in the outreach of our social media handles. During my working tenure number of followers of our handles doubled, and made many Online Collaborations too.

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  Department of Media and Coverage

  Sept 2018 - Apr 2020

  Media Manager

  -> Handled the Media collaboration of the Annual fests of BITS Pilani Goa Campus namely Waves, Quark & Spree.-> Got various companies ranging from social media outlets to newspapers onboard within a combined budget of 2 crore.-> Conceptualized and executed marketing integrations for over 50 companies including Viacom18, TOI, and Sony.-> Generated a sponsorship of 2.5 Lac from various sponsors.

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  BITSMUN Goa

  Sept 2018 - Apr 2020

  Marketing Manager

  BITSMUN Goa is one of the oldest and most prestigious Model United Nations in the country. At BITSMUN, I was responsible for:-> Publicity of the event among various colleges around the country through the online media platforms.-> Maintaining the social media channels of BITSMUN Goa and spearheaded a team of 20 students for associating with various organisations.-> Raising funds for the event through contacting companies for sponsorship.

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  Center for Entrepreneurial Leadership (CEL), BITS Goa

  Sept 2018 - May 2020

  Marketing Manager

  Mentorings students and hosting ideation sessions to plan out the elementary business plans for their startup ideas.Reaching out to founders/CEOs for collaborations and webinars with 1000+ attendance to enhance the startup culture on-campus.

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  180 Degrees Consulting BITS Goa

  May 2020 - Jul 2022

  180 Degrees Consulting is the world’s largest consultancy for non-profits & social enterprises. We provide high-quality consulting services to socially conscious organizations and Start-Ups to accelerate their growth and maximize their Impact.Worked with NGOs and Social Startups like Seekho, Eddison Wordplay, Caritas Investments, Republic, Orbis Expeditions, Safe Children, Thinkerbell Labs, MoneyClub, Spenny, Ironwork Sights etcEmail at: krathi@180dc.org for associations, projects and queries! Show less

  • Marketing Director

    Apr 2021 - Jul 2022

  • Senior Consultant

    May 2020 - Apr 2021
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  Goodera

  May 2020 - Aug 2020

  Marketing & Growth

  +Worked with the SMM Core team for 3 months on increasing the media presence of the company and the partnered NGO's, Optimized the media platforms and almost doubled the weekly outreach across the platforms.+Handling Marketing and Publicity of the KarmaSummit 2020, With Nobel laureates, award-winning journalists, CXOs, CSR and HR leaders as the panelist and over 3000 participants from across 40 countries.

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  Pepper Content

  May 2020 - Jul 2020

  Business Development Associate

  +Potential Clients research, Organizing Database for targeted marketing campaigns and Curating marketing and publicity campaigns for Twitter, LinkedIn and Instagram Handles.

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  Niyo Solutions Inc.

  Jul 2021 - Jan 2022

  Product Management

  Working on building a Smart Banking Solution for Small and Medium Enterprises.+ Improved the User engagement by 10%, Monthly Transactions by 15%, increased feature adoption amongst the users. + Curating Product Innovation roadmap by understanding the User need through research and surveys.+ Sprint Planning, Maintaining PRDs, Curating and Executing Marketing Plan, Monitoring the KPIs to maintain the growth graphs.

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  Indus Insights

  Jan 2022 - Jul 2022

  Associate Jr.
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  Sprinklr

  Jul 2022 - now

  Associate Product Manager