Katy Payne

Experience

• 

  YMCA of Austin

  Jul 2013 - Jul 2014

  Site Lead
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  Harland Clarke

  Jan 2014 - Jan 2015

  Social Media Content Writer

  I interned as a floor sales representative at the Mary Kay convention in Dallas, TX for a 3 week seminar. I was responsible for creating tailored plans for specific small business needs for Mary Kay's direct selling consultants.

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  TastyPlacement.com

  Aug 2015 - Apr 2017

  After 3 months as a Junior PPC Analyst, I was promoted to Director of Business Development. I was the company leader in B2bB client acquisition and retention. I independently generated $412k in 2016, increasing company sales growth by 25%. I developed customized marketing strategies for healthcare facilities, small businesses, and ecommerce clients. I created a repeatable system for on-boarding new clients and a safety check system to prevent miscommunication between my team and the clients. Show less

  • Director of Business Development

    Dec 2015 - Apr 2017

  • PPC Analyst

    Aug 2015 - Dec 2015
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  PetRelocation

  May 2017 - May 2021

  Senior Sales Consultant

  I consulted inbound consumer leads and corporate accounts on timeframe and pricing for international pet moves to Australia, New Zealand, and the EU. I designed customized move plans for each client using critical details about their pet, airline, routing, origin/destination countries, and vendor availability. Acquired $3 million in B2B and B2C fulfillment at 42% GP during tenure. A top performer in 2020, grossing $1.1 million while managing 100+ accounts with 88% client retention rate during COVID.I overhauled and redesigned templates, products, and proposals for the Australia, New Zealand, and EU destination teams while building and executing a new marketing campaign that resulted in an additional $57K in attainment.I was an active participate and contributor in recruiting for PetRelocation's HR team including interviewing, skill set screening, and developing a new hiring process to eliminate individual bias in our hiring process. Show less

• 

  WitL

  Sept 2021 - Nov 2021

  Director of Business Development & Sales Manager

  WitL | WitL connects consumers to merchants and merchants to consumers through a novel discount marketplace.

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  SFP Market

  Nov 2021 - now

  • Marketing Automation & Sales Operations Manager

    Nov 2023 - now

  • Email and CRM Marketing Specialist

    Nov 2021 - now