Jillian Kellogg

Experience

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  The Edge Fitness and Martial Arts

  Mar 2007 - Jun 2008

  Secretary/ Trainer/ Martial Arts Instructor

  Began as a member of the fitness staff and introduced new members to the gym policies, equipment, and financial packages.Advanced to a Martial Arts Instructor at both Towanda and Wyalusing, PA locations and taught all ages and skill levels.

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  Weigh Station Cafe

  Jul 2009 - Apr 2015

  Pub Manager

  What started as a part time job during college became an exciting opportunity to manage a local pub. • Primary duties included taking inventory, placing orders, managing customer interactions, developing happy hour/specials in accordance with PLCB laws and providing excellent service to customers• Assisted in hosting and organizing special events including private parties, trivia night and open mic nights.

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  Java Catering

  Sept 2009 - Dec 2010

  Line Preparation

  -Preparing various A La Carte items for multiple Java Marketing locations on campus-Preparing foods for catered events ranging from boxed lunches for different associations traveling to campus to catered dinners for different Alumni groups sponsoring Penn State.

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  American Hotel & Lodging Association

  Apr 2010 - May 2011

  Student Chapter, President

  The Student Chapter of the American Hotel and Lodging Association at Penn State is a fairly new organization. We are partnered with the national American Hotel and Lodging Association as well as the local branch, Pennsylvania Tourism and Lodging Association. Through these two professional organizations we are presented with multiple opportunities to attend conferences, meetings, and different types of industry events. Also, through the student chapter, we are setting up a mentor program for industry professionals to help students along their college careers. We are still in growth stages, however, the club has tripled in dedicated membership this year and is quickly accelerating to an established organization in the Penn State community. As former president, I will be assisting the club throughout the fall semester this year in gaining membership and communicating with other student chapters across the country. Show less

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  Bryce Jordan Center

  Jan 2011 - May 2011

  Concessions Manager Intern

  During my internship at the Bryce Jordan Center, I worked directly with the Concessions Department at the BJC to ensure the organization is implementing the best practices, research other stadiums and arenas, perform some menu engineering and redesign, and analyze the menu mix for various types of events.

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  Starwood Hotels & Resorts Worldwide, Inc.

  Jan 2011 - Jan 2011

  Extern at the Westin, Pittsburgh

  - Participated in a one week externship with Starwood at the Westin, Pittsburgh. During the externship, I was rotated throughout the different departments of the hotel spending a day with PBX and front desk, housekeeping and laundry, banquets and catering, food and beverage outlets, and sales and convention services. Also, I helped the Human Resources Director with a project involving organizing and analyzing the attendance and performance of multiple banquet servers over the past 5 months.

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  J. Alexander's Restaurants

  May 2011 - Aug 2011

  Intern

  This summer, I am living in Nashville and completing an internship at J. Alexander's Restaurant. The internship is rotational and will give me exposure to all sides of the restaurant ranging from dish washer to front of the house coach. I will work in correlation with the General Manager and learn about J. Alexander's philosophy, culture, and perspectives on management.

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  Darden Restaurants

  Jan 2012 - Mar 2013

  -First and foremost, I focus daily on presenting delicious, high quality meals to each and every guest through careful preparation, quality inspection and flawless execution. -I complete inventory of all kitchen products and place orders to ensure the restaurant stays fully stocked to allow guests' a wide array of entrees.-I ensure continuous training of team members on how to operate more efficiently in the kitchen. Primary areas of concentration include writing schedules for both the service team and culinary team, ensuring staffing levels remain adequate, and coordinating all training of team members.I oversee operations in all areas of the restaurant including food quality, ordering and receiving product, improving and maintaining guest relations, guest count maintenance and growth, and both internal and external guest satisfaction.

  • Culinary Manager

    Sept 2012 - Mar 2013

  • Staffing & Training Manager

    Jan 2012 - Sept 2012
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  Marigold Marketing Group

  Apr 2015 - Nov 2022

  Operations Manager/ Ads Director

  - Developed and implemented marketing strategy for clients across Facebook, Instagram, Google, YouTube and TikTok- Created and monitored ad campaigns and sales funnels, and continually analyzed the various touchpoints of a promotion to optimize results for maximum ROAS- Managed a team of 10-15 internal employees as well as various vendors and ensured projects were on track, budgets were maintained, deliverables were of the highest possible quality and results exceeded expectations- Provided ongoing training to team members, oversaw daily activities across internal team and contracted vendors and maintained relationships while constantly driving new levels of performance - Developed virtual training courses covering marketing strategy, campaign creation, campaign and funnel optimization, tracking and attribution, results analysis, copywriting and creative design- Developed SOPs, processes for improved efficiency and effectiveness, built out Slack and Asana workspaces for streamlined communication and project management- Communicated with clients regularly on both successful areas of campaigns as well as areas of opportunity. Presented action steps and regular updates on steps taken to improve performance in areas of opportunity- Coached clients on external areas of opportunity and implemented improvements where possible (ie. email sequences, web positioning, brand awareness, funnels)- Extensively studied clients’ ideal customer avatars and analyzed current audiences to develop highly pre-qualified marketing audiences- Studied client competitors to ensure client positioning is favorable, and to absorb any new angles or tactics that appeared to be working well for competitors into the marketing strategy for our clients Show less

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  Upwork

  Sept 2016 - Oct 2017

  Social Media Specialist

  Upwork is a global freelancing platform connecting clients with qualified freelancers. As social media specialist, I assist with managing social media channels including Facebook, Twitter, LinkedIn and Google+. I address publicly posted questions, comments and concerns across all platforms and perform content analysis and tracking to help Upwork publish content that their audience is most interested in.

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  Clicked Social

  May 2017 - Dec 2019

  Owner

  - Established a full-service digital marketing and coaching agency specializing in virtual business growth through Facebook and Instagram paid media- Worked directly with business owners to develop and implement a digital marketing strategy to accompany upcoming digital launches and ongoing sales- Provided continuous email, funnel, social and ad campaign guidance, support and optimization to business owners to increase ROI- Created and posted organic content to aid in both community growth/brand awareness as well as product launches- Regularly analyzed ad campaign results and client content to ensure the best results possible through both paid and organic marketing efforts- Produced educational content both to be provided to current clients, as well as materials provided to prospects, business owners and aspiring entrepreneurs as part of my own marketing strategy. Show less

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  Brave Thinking Institute

  Nov 2022 - now

  Life & Transformation Division MK Manager