
Frederico Rocha

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About me
Regional Sales Manager na Senstar | Gerenciamento de Vendas e Desenvolvimento de Negócios
Education

Universidade de Brasília
2017 -Master Internet of Things - IoT
Universidade de Brasília
2008 - 2012Engineer's degree Mechatronics, Robotics and Automation and Control Engineering 4,2391/5
Fundação Getulio Vargas
2014 - 2016Master of Business Administration (MBA) Project Management 9,55/10
Experience

Johnson Controls
May 2012 - Jul 2016Involvement in medium and large projects (Airports and Stadiums) as the mainly responsible primarily for Access Control System (P2000 e HID) and Surveillance System by Cameras (AIMETIS, AXIS, EMC2). Responsible for the development of a needed integration between the access control delivered and the legacy one used by the INFRAERO. Added to these, utilities and energy managements system (METASYS), fire alarm system (NOTIFIER) and sound system (BOSCH). Beside those activities, was responsible for the instalation and configuration of the servers farm (HP) of all systems above. Instalation and configuration of the server redundance system (MARATHON), videowall (MAUELL) and storage (EMC2).Developed activities:- Analysis and discussion of scope and projects.- Engineering details: automation projects (VISIO and Autocad) and the making of quantitative list of equipment and services.- Contact with suppliers in order to optimize design and ensure proper purchase of equipment and materials to be used.- Monitoring dayly work: monitoring and adjustments to the project, meeting with the client for technical clarification and identification of additives.- Documentation: involvement in the "as built" and manuals of the installed systems (Operation, Maintenance, Management and Commissioning), training application and assisted operation. Show less
Sys Jr Applications Dev Eng
Jun 2013 - Jul 2016Engineering Intern
May 2012 - Jun 2013

International Experience
Aug 2016 - Aug 2017StudentImprovement of the Spanish language, planning, cultural interaction, adaptability, flexibility.

Universidade de Brasília
Aug 2017 - Dec 2017Master's Degree Student
Johnson Controls
Dec 2017 - Mar 2018Sys Applications Dev EngDeveloped activities:- Supervision of the engineering team.

Senstar
Mar 2018 - nowDeveloped activities:- RFP analysis, spec reviews and project tailoring. - Installation of demos, POC’s and pilots for potential projects. - Support on the preparation for trade shows, workshops, training activities and presentations for distributors, integrators and end users. - Certifications courses for distributors, integrators and end users. - Support on business proposals - Support Post-Sales upon request - Generating leads and qualifying prospects- Evaluating customer’s need and building productive long lasting relationships- Working with the sales team to provide timely competitive quotations and proposals- Managing customers expectations with respect to technical specifications and requirements- Reporting and providing feedback to management regarding the market trends and competitive landscape in assigned territory. Show less
Regional Sales Manager - Brazil
Aug 2020 - nowSales Engineer
Mar 2018 - now
Licenses & Certifications

Aimetis Certified System Engineer
AimetisAug 2014- View certificate

LGPD + GDPR: imersão em proteção de dados
Opice Blum AcademyJul 2021 - View certificate
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Plano de Segurança de Barragens: guia de instruções (40h)
Agência Nacional de Águas e Saneamento Básico (ANA)Apr 2022 
Curso de español de nivel B2.1
Universidad Complutense de MadridDec 2016- View certificate

ESG, o que todo profissional deve saber
Instituto Brasileiro de Sustentabilidade - INBSMar 2022 
Advanced Level in English
B. A. English SchoolDec 2007- View certificate

ASIS Member
ASIS InternationalJan 2020 - View certificate

ASIS Member
ASIS InternationalJan 2025 - View certificate

ASIS Member
ASIS InternationalJan 2024
Honors & Awards
- Awarded to Frederico RochaAluno homenageado da turma 27 FGV - Brasília Aluno homenageado da turma 27 do curso MBA em Gerenciamento de Projetos por ter obtido o maior coeficiente de rendimento.
Languages
- poPortuguês
- inInglês
- esEspanhol
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