Azhar Lambe

Experience

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  Anjuman Islam Janjira college

  Mar 2004 - Jul 2006

  IT Faculty
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  Hoshan Pan Gulf

  Aug 2006 - Dec 2014

  Brand Supervisor

  • Developing business plans including marketing strategies, analysis, consumer segmentation, vision, brand architecture and positioning for Art Material Brands for Middle East, CIS, and African Markets.• Market visits and actively involved in Regional planning and review meetings• Work with the Regional Marketing team in directing the development & implementations of all national and local consumer promotions at trade level.• Conducting in-depth consumer analysis to determine the image/demand of a brand.• Profit & Loss responsibility.• Attending trade fairs, exhibitions and conferences.• Developing annual brand plans in partnership with the sales and insight teams.• Liaising closely with customers & brand principals.• Effectively coaching, motivating and developing the sales teams.• Monitoring and analyzing competitor’s performance to identify Strengths, Weaknesses, Opportunities and Threats. Show less

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  Pelikan Middle East & Africa

  Jan 2015 - Jul 2015

  Product & Marketing Manager (Pelikan & Herlitz)

  • Developing Marketing strategies, analysis, consumer segmentation, brand architecture and positioning for Pelikan & Herlitz Brand in MEA region.• Regional planning and review meetings.• Work with Business Partners Marketing team in directing the development & implementations of all national and local consumer promotions at trade level.• Manage trade fairs, exhibitions and conferences.• Monitoring Business Partners performance against marketing Targets.• Effectively coaching, motivating and developing the sales teams of Business Partners. Show less

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  Hoshan Pan Gulf

  Aug 2015 - Nov 2016

  Segment Manager

  • Developing business plans including marketing strategies, analysis, consumer segmentation, vision, brand architecture and positioning for Art Material Brands for Middle East, CIS, and African Markets.• Marketing brands to increase their popularity among target consumers.• Market visits and actively involved in Regional planning and review meetings• Work with the Regional Marketing team in directing the development & implementations of all national and local consumer promotions at trade level.• Conducting in-depth consumer analysis to determine the image/demand of a brand.• Profit & Loss responsibility.• Attending trade fairs, exhibitions and conferences, (Paper world Frankfurt, Paper world Dubai, Canton Fair China, Shanghai fair).• Developing annual brand plans in partnership with the sales and insight teams.• Liaising closely with customers & brand principals.• Monitoring performance against marketing targets both internally & externally.• Work with advertising agencies and media in the creative development and execution of all national and regional marketing and advertising campaigns, including television, print, outdoor and alternative media.• Effectively coaching, motivating and developing the sales teams.• Monitoring and analyzing competitor’s performance to identify Strengths, Weaknesses, Opportunities and Threats. Show less

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  Al Hathboor Group LLC

  Dec 2016 - Sept 2021

  Sales & Marketing Manager

  • Developing business plans including marketing strategies, analysis, consumer segmentation, vision, brand architecture and positioning for Art Material & Stationery Brands for UAE Market.• Marketing brands to increase their popularity among target consumers.• Market visits and actively involved in planning and review meetings• Work in directing the development & implementations of all national and local consumer promotions at trade level.• Conducting in-depth consumer analysis to determine the image/demand of a brand.• Profit & Loss responsibility.• Attending trade fairs, exhibitions and conferences.• Developing annual brand plans in partnership with the sales and insight teams.• Liaising closely with customers & brand principals.• Monitoring performance against marketing targets both internally & externally.• Work with advertising agencies and media in the creative development and execution of all national marketing and advertising campaigns, including television, print, outdoor and alternative media.• Effectively coaching, motivating and developing the sales teams.• Monitoring and analyzing competitor’s performance to identify Strengths, Weaknesses, Opportunities and Threats. Show less

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  Baqer Mohebi Enterprises

  Dec 2021 - Feb 2024

  Stationery & Arts Channel Manager

  Strategy Development: • Develop comprehensive channel strategies for the assigned product category to achieve sales targets and market share objectives. • Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and potential risks. • Collaborate with cross-functional teams to align category strategies with overall business objectives. Channel Management: • Build and maintain relationships with key channel partners, including retailers, distributors, and online marketplaces. • Negotiate terms and agreements with channel partners to ensure optimal product placement, pricing, and promotional support. • Monitor channel performance and implement corrective actions as needed to drive sales and profitability. Product Portfolio Management:• Work closely with product development teams to understand product roadmap and ensure alignment with market needs and channel requirements. • Manage product assortment and SKU optimization within the category to maximize sales potential and minimize inventory risks. • Introduce new products and phase out obsolete ones in coordination with channel partners and internal stakeholders. Marketing and Promotion: • Develop marketing plans and promotional campaigns tailored to each channel to drive brand awareness and stimulate demand. • Collaborate with the marketing team to create compelling product messaging, packaging, and POS materials. • Monitor campaign performance and ROI, and adjust strategies as necessary to optimize results. Sales Forecasting and Analysis: • Forecast sales volumes and revenue for the category based on historical data, market trends, and channel dynamics. • Analyze sales data and KPIs to evaluate channel performance and identify areas for improvement. Show less