Gina Son

Experience

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  Merrill Lynch

  Sept 1992 - Jan 1996

  Financial Consultant

  - Client Relations/Asset Management - co-managed US $75 million in client assets, and 1m500 accounts with a senior partner- Business Development Financial Service Marketing - built a book of business through cold calling. Actively developed new business while successfully building long term client relations through fiducially responsible financial planning process and consultative sales approach- Security Investment Portfolio Management: constructed and monitored diverse investment portfolios suitable and appropriate for each client. Executed buy and sell orders for U.S. and international stocks, treasury, municipal, and corporate bonds, mutual funds, and a wide range of other securities on a daily basis- Developed strong competence and discipline in completing error-free transactions while using highly sophisticated computers financial data instruments often under high pressure and tight deadlines i na fast paced information-driven environment.- Financial Management Training - completed 2 years of Merrill Lynch's highly competitive and rigorous financial management training programs in Princeton, NJ. Show less

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  Coca-Cola Korea

  Aug 1996 - Aug 1998

  Director of Channel Sales and Marketing

  Summary: Responsible for U.S. $1 million in national marketing budget, hired, trained and managed sales managers, consistently increased sales goals by more than 50%l negotiated global terms of trade with Korean, Dutch, French, British and Japanese Clients.Establishes strategic marketing plans to achieve corporate objectives for products and services.- Developed and executed comprehensive advertising and marketing plans and in-store programs to support sales and revenues objectives of the organization.Developed and manageed marketing operation budget.Planed and oversaw advertising, PR and promotion activities, including print advertising and mail programs.Oversaw the creative development process from beginning to end (i.e. developing creative briefs, managing the project through the agency creative process, working with production group and other third party vendors).Developed and managed client retention and loyalty programs.Monitored and tracked the programs so that we can gauge the success of our efforts.Establishes and maintains relationships with industry influencers, and key community, strategic and advertising partners.Conducted marketing surveys on current and new product concepts, and provides feedback for future product development.Oversaw the hiring, training and evaluation of the marketing staff. Show less

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  American Embassy in Seoul, South Korea

  Apr 2007 - Jul 2009

  Section Head, the CLO & Project Manager of Public Affairs Section, The American Embassy, S. Korea

  Obtained a U.S. government's top secret security clearance after a very rigorous and indepth background check. Served the Ambassador and a large American diplomatic community of 500 officers/staff and their families. Liaised with the host country's government (e.g. the Blue House and the Ministry of Culture and Sports), other public organizations and private companies for the benefit of the American Embassy community. Organized and managed events to promote cultural exchange, diplomatic mission and foster better relations between the host country and the U.S. Show less

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  Morgan Stanley Investment Management

  Dec 2009 - Apr 2011

  Financial Advisor

  Wealth management, portfolio construction and asset allocation, client relationship management

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  Bank of Hawaii

  May 2011 - Apr 2013

  AVP, Business Development & International Client Services

  As one of 5 Business Development Officers for the Private Client Group of the bank, met with and advised high net worth bank clients/prospective clients to offer the bank's comprehensive wealth management services including personal trust, investment portfolio constructions, private banking and retirement plannings. As the only Trilingual bank officer, advised affluent Japanese or Korean resident aliens with complicated personal trust needs. Actively networked with highly compensated professionals (e.g. business owners/executives, doctors and lawyers) for bank to solicit business opportunities in comprehensive wealth management issues, including investment portfolio construction, personal trust set up, retirement planning, etc. Developing new business opportunities for the BOH's Private Client Services group (locally and internationally based prospective clients whose wealth meet the bank's new minimum investable asset requirement of US $1 Million. Show less

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  Art Cafe Nostalgia, LLC

  Jun 2013 - Dec 2014

  Entrepreneur/Art Business Owner

  - Founded and self-funded my entrepreneurial endeavor. Was responsible for this start-up enterprise from its conceptualization to execution. This was one of life time goals to create/run my own business of art gallery combined with an international cafe business in Honolulu.- Created, exhibited and sold in the cafe a volume of original oil paintings created over 20 years whiling living abroad in London, Tokyo, Seoul and Washington, DC- Hired, trained and managed a team of five staff members- Built a loyal customer base of 300+ downtown professionals Show less

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  Shared Affinity Communications

  Jan 2015 - now

  Founder
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  Coldwell Banker Pacific Properties

  Jun 2015 - Jan 2017

  Japanese and Korean Speaking Realtor

  Real estate investment advising, brand marketing, new business development, contract negotiations, using the professional business fluency in Korean, Japanese and French languages to help local and international clients and property investors in real estate investment purchases and sales in Hawaii

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  The Royal Hawaiian Hotel

  Mar 2018 - now

  International VIP Guest Experience Manager
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  Undisclosed

  Aug 2018 - now

  International Customer Relationship Management