An Chun Chen

Experience

• 

  Chenming Mold Ind. Corp.

  Oct 2010 - Aug 2011

  Public Relations Assistant

  ・Held the annual golf tournament- UNEEC Friendship Golf Tournament.・Held the annual design competition- UNEEC Applied Design Award.・Maintained a relationship with journalists.・Updated and maintained official website, blogger, and Facebook fan page.

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  MobiMedia

  Sept 2011 - Aug 2013

  Sales Executive

  ・Succeed to convince the Marcom of Johnson & Johnson to customize their CRM APP even APP development was not popular at that time.・Cooperate with Dentsu Taiwan to help Amway develop their brand APPs, based on that experience, the account of Dentsu has introduced other clients to me.・As a reseller of Google ads, my ingressive attitude has been noticed and mentioned by Stanley Chen, who was the General Manager in Google.・Keep my sales performers ranking in the prior two during the employed period. Show less

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  Zenith

  Sept 2013 - Apr 2014

  Account Executive

  ・It only takes me 3 months to independent react with clients, including interpret the report and provide suggestions.・Plan the annual media proposal of Henkel, and get the budget by 330,000 USD.・Clients of BMW were really satisfied with the weekly insight of the ads and monthly survey of their competitor which I provided.

• 

  CIDesign

  Jul 2014 - Dec 2015

  Co-Founder

  ・Built the brand story and images, developed 8 types of tea, and 6 types of dessert.・Launched products on 3 online platforms, stationed in 2 department stores, and alliance with 3 brands of furniture.・The break-even point has been reached only in half a year.・Manage whole the store includes staff and customer issues, the customer return rate reached 40%.

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  Xforce CO. Ltd

  Jan 2016 - Feb 2017

  Marketing And Public Relations Manager

  ・Lead 4 people marketing team, cooperate to make the most value in a small budget.・Optimize the strategy of Facebook/Google ads delivery to spread HTML5 games. The cost per player was only 1 USD, and the click rate reached 28%.・Built a fan page in a funny subject, and have got 2,000 fans in one month without media spending, because of the awesome content.・Responsible for an in-game operation, and make the day 3 retention ratio of player exceed 50%, and the day 7 remaining on 15%.

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  SOCIAL GEAR PTE LTD

  Mar 2017 - Sept 2019

  Vice Director

  ・Lead 16 of 22 people team in the company, organize the cooperation between 4 departments, and build the procedure of working from zero.・Hold the ABS2019, an international blockchain conference which takes 2 days, has gathered over 5,000 attendees, invited 120 famous speakers and 20 media and has been sponsored by 460,000 USD.・Guide Warner Music to invest digital media, through negotiating with media partners, the cost has been reduced by 30% compared to the past and makes them increase their digital investment in 2018 by about 25%.・Lead members to plan the strategy for new product launch and fan page managing of Kuang Chuan Corp., convince them to try untraditional media, and earn the 80,000 USD budget. ・Conduct several marketing events and media buying for ChocolaBB, an average 1 event per month. We have been given a 2,300,000 USD budget in a year, its brand awareness has been promoted by 92% in Taiwan.・Actively sign a contract deal with media partners, to earn the rebate by 70,000 USD as our additional profit in one year. Show less

• 

  Appier

  Feb 2020 - now

  ﹒Advertising project management for China/Taiwan/Hong Kong clients, responsible for the Games vertical.﹒Help client set up the third-party tracking platform and the creative preparation.﹒Performance data analyzing and making the strategy of ads optimization.﹒Maintain the client relationships, and resolve all questions by the client side as a product consultant.﹒Cross-team integration, and satisfied client's custom requirement.﹒Cooperate with Business Developers to be upselling.﹒Cooperate with Ads Optimizers to make the strategy.﹒Mentoring the newcomers of the Account Manager department. Show less

  • Senior Account Manager

    Apr 2023 - now

  • Account Manager

    Feb 2020 - Mar 2023