Pinaki Banerjee

Experience

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  IMRB

  May 2006 - Aug 2006

  Research Executive

  Research executive working on BVS study for ITC Corp.

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  OMS - A Mudra Group Venture

  Aug 2006 - Feb 2008

  Account Manager

  - Headed 5 member team to for Media Analytics cell of OMS Ltd. (presently Mudra MAX)- Providing strategic business insights and analysis of Media strategies- Developed proprietary automated online tool for campaign scheduling and performance analysis called 'GyanNext'

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  Spice Digital Ltd.

  Feb 2008 - Nov 2009

  Senior Executive - Marketing

  - Roaming and the Enterprise Business (Messaging and Mobile Applications) for Western region- Best Innovative Business Idea Award, 2007- Cracked Fortune 500 client accounts like Reliance Industries Ltd. (mobility CRM and SFA solution) and State Bank of India (mobile banking on USSD platform).

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  Bharti Airtel Limited

  Nov 2009 - Oct 2010

  Head - Communication & Upsell

  - Operational and regulatory functions for SMS, WAP, USSD and IVR based marketing communication.- Responsible for up-selling and quality check of mobile based promotions.

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  Ogilvy & Mather

  Oct 2010 - Dec 2011

  Account Manager

  - Managed marketing activities and campaign development for regional circles of Vodafone.- Planned and executed 5 regional marketing campaigns for festive and shopping season.- Part of the core team responsible for nationwide Vodafone 3G launch and brand development.

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  JWT

  Jan 2012 - Jan 2014

  Account Supervisor

  - Expanded global accounts of Exide batteries. Crafted and launched SF Sonic batteries.- Stabilised and consolidated end-to-end communication campaign planning and delivery.- Piloted and integrated CRM customer loyalty module for Exide.- Revamping brands like Konark Cement - from packaging to managing trade loyalty.- Supervised New Brand architecture and its execution for revamped brand SF Sonic

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  Optima Response Management Pvt. Ltd.

  Jan 2014 - Oct 2014

  Account Group Head

  - Set up the regional chapter and onboarded key accounts like Firstscry.com and Jubilant Retail.- Collaborated with a 9-member technical team to strategize, plan, design, and execute integrated marketing campaigns for key e-commerce accounts.

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  McCann Erickson

  Oct 2014 - Apr 2016

  Brand Leader

  - Rebranded and relaunched Quikr.com successfully, augmenting recall by 76%.- Mined consumer insights through first-person qualitative research, which inspired the creative team to craft the repositioned tagline ‘it’s easy to change’ for Quikr.com.- Refreshed narrative for Britannia’s iconic brand Good Day through a disruptive and engaging take that went viral over the sporting season.- Positioned and liaised with one of the biggest female celebrities to launch Chunkies.

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  IndiaSyndicate.com Pvt. Limited

  Apr 2016 - Sept 2016

  Senior Account Supervisor

  - Refreshed and relaunched ITC Infotech website www.itcinfotech.com.- Liaised and led negotiations with C-suite personnel on behalf of the company.- Developed a bespoke BI framework for decision-making and agile content management.- Planned and instituted a content development approach that was adopted for other websites.

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  DDB Mudra Group

  Oct 2016 - May 2021

  - Built and nurtured a high performance lean team for strategy and design of key accounts.- Crafted iconic Durables and FMCG brands like TTK Prestige and ITC Sunbean.- Led C-suite communication and negotiations for all account activities.- Clocked 2.5x organic revenue growth over 3 fiscals.- Collaborated with creative, planning and media teams to pitch, win, and successfully onboard new Education and B2B sector accounts like GITAM University and Gem Paints.- Developed brand identity for ITC Sunbean and repositioned GITAM University to capture the hearts of its alumni through #GITAMConnected engagement platform. Show less

  • Group Account Director, Brand Communication

    Apr 2019 - May 2021

  • Account Director, Brand Engagement

    Oct 2016 - Mar 2019
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  Tag

  Jun 2021 - Aug 2023

  - Led project management function for EMEA market with a brand portfolio that included Novo Nordisk, LEGO®, Duracell and Pernod Ricard.- Front-ended client relationships. Worked intensively with trade and strategy teams of key clientele like Novo Nordisk, Pernod Ricard, and LEGO.- Conceptualised and launched marketing campaigns for marquee IPs like LEGO Star Wars.- Synergized creative origination and sourcing functions for end-to-end global delivery of localised brand assets, accounting for nearly 50% revenue growth Y-o-Y.- Pioneered and established a bespoke workflow management system that provided real-time performance tracking and key account reporting, augmenting delivery efficiencies by 50%. Show less

  • Strategic Senior Project Manager

    Oct 2021 - Aug 2023

  • Strategic Senior Project Manager EMEA

    Jun 2021 - Nov 2021
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  Mindlab

  Mar 2024 - Sept 2024

  Marketing Specialist

  Collaborates in academic capacity on an exciting project, that started off primarily as a concept and part of my dissertation, and now, hopefully, transforms the way brands look at omnichannel.