Adrian Bogdan VASILE

Adrian Bogdan VASILE

Media Planner

Followers of Adrian Bogdan VASILE4000 followers
location of Adrian Bogdan VASILENorth Sydney, New South Wales, Australia

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  • Timeline

  • About me

    General Manager | Leadership | Program Management | Media Measurement | Digital Marketing

  • Education

    • The Institute of Direct and Digital Marketing

      2013 - 2013
      Certificate Complete Digital Marketing Certificate

      Digital’s impact on business, marketing and consumers. Develop an integrated multi-channel digital strategy by discovering inbound marketing tactics (such as social media, content and search marketing) and outbound techniques (including email and digital display). Data, analytics (testing, tracking and measurement), digital marketing legislation and customer experience (CX)

    • Educational Institution

      2003 - 2004
      Diploma Direct Marketing

      Define realistic business and marketing objectivesDevelop the strategy, plan, implement and evaluate effective, integrated direct marketing programsPlan and implement effective, profitable customer acquisition strategies along with engaging and rewarding retention strategiesIdentify, obtain, analyse and apply customer insight to improve your marketing communicationsTest, measure and refine marketing programs to achieve business objectives and improve ROI

    • Bucharest Polytechnic University

      1990 - 1995
      Bachelor’s Degree Power Engineering
    • Liceul BP Hasdeu Buzau

      1985 - 1989
      High School Mathematics and Computer Science
    • Grenoble INP - UGA

      1995 - 1995
      Power Engineering
  • Experience

    • Zenith Media

      Dec 1997 - Aug 2000
      Media Planner
    • Starcom MediaVest Group

      Sept 2000 - Sept 2008
      • Executive Director - Starcom Direct

        Sept 2003 - Sept 2008
      • Outdoor Media Manager

        Sept 2000 - Sept 2003
    • Reader's Digest

      Oct 2008 - Nov 2010
      Country Manager - Romania & Bulgaria
    • Epamedia

      Nov 2010 - Jan 2014
      CEO - Out of Home Media
    • Tarsago Media Group

      Apr 2014 - Apr 2016
      • Digital Marketing Services Development Director (Romania, Czech Rep, Slovakia, Hungary)

        Feb 2015 - Apr 2016
      • Country Manager - Hungary

        Apr 2014 - Jan 2015
    • Nielsen

      Feb 2017 - Oct 2018

      Product leadership for Nielsen Media Impact, world leading cross media planning platform

      • Product Director

        Dec 2017 - Oct 2018
      • Media Business Development

        Feb 2017 - Nov 2017
    • OzTAM pty ltd

      Nov 2018 - now

      Currently coordinating the development program of Virtual Australia (VOZ) - a world’s first cross screen Broadcast TV measurement solution, managing a complex ecosystem of commercial broadcasters, industry stakeholders, clients, suppliers, and internal team @OzTAM. Responsible for coordinating stakeholders, governance, strategy, communication, and go-to-market implementation

      • General Manager Products

        Jun 2019 - now
      • Projects Director

        Nov 2018 - May 2019
  • Licenses & Certifications

    • Corporate General Manager [112111]

      Australian Institute of Management
      Mar 2015