Adarsh Kanodia

Experience

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  Idea Cellular Ltd

  Aug 2000 - Aug 2007

  Senior Manager- Head PCO Business- Maharashtra & Goa Circle

  Managed various roles in Sales, Business Development & Leadership. Started at grass root level and managed business in Pune cluster through direct selling and channel sales. Role was expanded into managing Pune DHQ which included 6 Districts adjoining Pune. Subsequently, transitioned into leading PCO vertical for entire Maharashtra & Goa.Key Responsibilities- End to End responsibility for PCO vertical along with its P&L- Creating distribution Channel and formulate policies while ensuring ROIs for the organization and Channel- Coordination with various stakeholders in Network, Infrastructure, IN, Billing, Logistics and regulatory for launch and product development- Formulation & Implementation ATL & BTL Plan for go to Market- Budgeting & Forecasting of Sales & Revenues; Ensuring Profitability and target delivery- Negotiations & Establishing effective liaising with vendors for hardware and after sales service- Relationship Management with key Accounts by providing solutions for their business needsKey Achievements- Successful launch of PCO with unconventional Outside-In strategy - Disruption in Indian PCO market by identifying need of customers and delivering product solution- PCO vertical within 1 year from launch started to contribute 5% revenue for flagship circle of Idea- Launched the vertical and created successful team and distribution network- Nominated for High Potential Talent Pool of Idea Cellular Limited Show less

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  Central Marketing, Bharti Airtel Limited

  Aug 2007 - Feb 2012

  DGM Marketing- Customer Lifecycle & Product Management

  Managed National CLM in last assignment with ownership of revenues and customers across circles. Diversified Experience in Enterprise & Corporate Marketing. Prior to this managed Product & Solutions Development and Revenue Enhancement for Airtel Enterprise Services (Airtel’s B2B wing providing solutions to Top 2000 corporates in India) for North and East India. Transitioned to the corporate marketing with Airtel India which operates mainly in B2C space, accountable for Customer life Cycle initiative and Pan-India project roll out of CLM framework based on customer insightsKey Responsibilities- Budgeting and Forecasting Revenue & Sales targets- Conceptualizing, strategizing & implementation of product plans for better Customer Market Share & Revenue Market Share- Aligning sales objective with organizational goal through Product & tariff designing along with Usage and Revenue Enhancement- Identifying Business opportunities and creating solutions resulting in customer satisfaction and also revenue and Profitability- Expertise in understanding customer needs and creating value preposition to have strong business relationship- Leverage opportunities of cross-sell and up-sell to existing customers to increase depth & stickiness- Maintain Return on Investment (ROI) of campaigns - Aligning and driving business plan with other stake holders ensuring deliveryKey Achievements- Awarded Top Performer award for both the years in Airtel Enterprise Services. North Region was also awarded as Best Region during the same period- Built Customer Life Cycle Management framework and launched it across circles as new way of life for Usage & Revenue Enhancement. - Core Team Member of first ever national mega-segmentation project across consumer demographic and usage profile in Indian Telecom Show less

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  Aircel Limited

  Feb 2012 - Mar 2019

  Senior General Manager- Marketing / Sales- North India

  Responsible for business worth $200 million & subscriber base of 12 Mn. Handled multiple roles since February 2012 starting with Marketing Head for Rajasthan Circle, expanding the role to the West Circles, Intermediate management of Mumbai Operations and P&L, currently responsible for North IndiaKey Responsibilities- Profitable Revenue Growth and P&L delivery- Revenue Market Share & Customer Market Share growth- Build Brand preference by improving Intent to Purchase & Top Of Mind Awareness scores- Understand Customer requirement, create position, CVP through analytics to achieve business goal- Base Management – Better wallet share of customer and profitability through segmentation and retention- Planning & Forecasting- Customer acquisition through competitive benchmarking, Product design, Pricing and Placement strategies- Coordination with multiple teams like Vendors, Network, Customer service, Quality and Revenue Assurance- Drive Digital & Mobile MarketingKey Achievements- Transformed Rajasthan into fastest growing circle ¬in Aircel India with lowest decay and highest Market share growth.- Effectively managed Mumbai Business Operations, circle gained over a percent Revenue Market Share and major portion of EBITDA losses were wiped off leading to better financial health of the circle.- Turnaround in business growth of North circles with Delhi & J&K winning Telecom award for fastest growing telecom service provider for 3 years- Strategic decision to diversify in Bulk SMS Business leading to circle profitability and making it bigger than core business in a short span of time- Turning around Rajasthan, Mumbai and Delhi business units into profitable businesses from deep losses Show less

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  Unscrambl, Inc

  May 2018 - now

  Telecom- Vertical Head & Domain Expert, ASEAN

  Unscrambl is an Augmented Intelligence Company that creates AI-powered cognitive agents for enterprises, disrupting traditional business processes – from how insights are accessed, decisions are made and actions are taken. In my current assignment with Unscrambl Inc, I am leading the telecom practice partnering with telecom organizations in ASEAN countries to identify and deploy right fit of solutions, enable digital transformation by deploying Augmented Intelligence technology like Machine Learning, Natural Language programming.Key Responsibilities include :- Business development for Telecom Practice- Provide domain expertise for building solutions- Develop & Build Client Relationship to drive business growth- Partner with delivery team for successful delivery and client success Show less